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Facebook Ads Cost Per App Install Benchmarks for Arts in India

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Cost Per App Install for Arts in India

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads benchmarks summary for cost-per-app-install

This analysis looks at cost-per-app-install (CPI) trends for industry Arts and target country India compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Selected segment status: No CPI observations were available for Arts in India during the period, so direct, in-market benchmarks and relative positioning versus the global baseline cannot be computed.
  • Global baseline signal: Average CPI across the period was 12.67, with a median of 11.44. Costs ranged from a low of 6.20 (Oct 2024) to a high of 26.21 (Jun 2025).
  • Trend shape: From Oct 2024 to Sep 2025, the baseline rose by about 271%, with notable volatility (average absolute month-to-month change ~61%).
  • Seasonality: Elevated pricing in November, a mid-year spike in June, and a late-Q3 ramp into September. December and January were comparatively softer.

Scope and setup

  • Metric: cost-per-app-install (CPI)
  • Industry: Arts
  • Country: India
  • Comparison: Arts in India (selected) vs. global baseline (all industries/countries)

Selected segment (Arts, India)

  • Data availability: No monthly median CPI values were recorded for the period. As a result, averages, highs/lows, and volatility cannot be summarized for this segment, and its position relative to the market (above market, below average, or in line with overall trends) is not measurable for this window.

Global baseline overview

  • Period average: 12.67; median: 11.44
  • High/low: Peak at 26.21 in Jun 2025; trough at 6.20 in Oct 2024; overall range ≈ 20.02
  • First-to-last change: From 6.20 (Oct 2024) to 22.99 (Sep 2025), a +271% increase
  • Volatility: Average absolute month-to-month movement ≈ 61%
  • Notable monthly shifts:
  • Oct → Nov: +130% (holiday build-up)
  • Nov → Dec: −40%; Dec → Jan: −25% (seasonal softening)
  • Jan → Feb: +79%; Feb → Mar: −40%; Mar → Apr: +68%
  • May → Jun: +151% (largest surge)
  • Jun → Jul: −53% (sharp pullback)
  • Jul → Aug: +21%; Aug → Sep: +53% (late-Q3 ramp)
  • Seasonal patterns: Costs typically lift in Q4 around holidays (notably November), spike mid-year (June), and rise again into late Q3. December and January trend lower than adjacent months.
  • Distribution: One-third of months (Nov, Jun, Aug, Sep) sit above the period average.

Comparison to the global baseline

  • Because Arts in India has no observations in the timeframe, relative positioning versus the global baseline is not quantifiable. For the period analyzed, the global baseline serves as the directional benchmark for CPI.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Arts and India helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

India Advertising Landscape

National Holidays

Jan 26Republic Day
Mar 14Holi
Apr 18Good Friday
May 1Labour Day
Aug 15Independence Day
Oct 2Mahatma Gandhi Jayanti
Oct 21Diwali
Dec 25Christmas Day

Key Shopping Season

October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)

Potential Advertising Impact

CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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