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Facebook Ads Cost Per App Install Benchmarks for Arts in New Zealand

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Cost Per App Install for Arts in New Zealand

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-app-install trends for the Arts industry and target country New Zealand compared to the global trend, and is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No selected series is available for Arts in New Zealand during the period provided, so the insights below summarize the global baseline and indicate where a comparison is not possible.
  • Globally, cost-per-app-install averaged 11.85 over the last 13 months, with a low of 1.98 (Sep 2024) and a high of 26.21 (Jun 2025).
  • Baseline volatility was high: the average month-to-month absolute move was 6.31 points (median 4.82), with notable spikes in June and late Q3.
  • From the first to the last month in the baseline, costs rose by 1061% (1.98 to 22.99), reflecting a sharp uplift from an unusually low starting point.

Scope and dataset

  • Metric: cost-per-app-install (CPI) on Facebook Ads.
  • Industry: Arts; Country: New Zealand.
  • Selected data: not available for the timeframe; Baseline: global aggregate.
  • Interpretation focuses on the baseline and clearly indicates where in-market comparisons cannot be made.

Baseline trend (global CPI)

  • Average: 11.85 across Sep 2024–Sep 2025.
  • High: 26.21 in Jun 2025.
  • Low: 1.98 in Sep 2024.
  • End-to-start change: +1061% (1.98 → 22.99).
  • Notable spikes/dips:
  • Strong climb into November: 6.20 in Oct → 14.28 in Nov.
  • Softening in December: 14.28 → 8.52.
  • Largest monthly surge: May → June, +151% (10.43 → 26.21).
  • Sharp correction June → July: −53% (26.21 → 12.35).
  • Late Q3 rise: August → September, +53% (15.00 → 22.99).

Volatility and seasonality

  • Month-to-month movement averaged 6.31 points (median 4.82), indicating a choppy market.
  • Seasonal signals in the baseline:
  • Q4 pattern: costs rose into November before easing in December.
  • A pronounced mid-year spike in June, followed by a pullback in July.
  • Renewed uplift in late Q3 (August to September).
  • These fluctuations suggest periods of intensified competition that elevate CPI at specific times of the year.

Selected segment vs. global baseline

  • Arts in New Zealand: no selected series is available for this period.
  • As a result, relative positioning (above market, below average, or in line with overall trends) cannot be determined.
  • The global baseline provides a directional benchmark for typical CPI levels and variability marketers may encounter.

Summary

While the Arts in New Zealand series is unavailable for this window, the global baseline shows a volatile cost-per-app-install environment, with a clear rise into November, a December cooldown, a sharp mid-year peak in June, and higher levels again by late Q3. Understanding cost-per-app-install benchmarks on Facebook Ads in industry Arts and New Zealand helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

New Zealand Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 2Day after New Year's Day
Feb 6Waitangi Day
Apr 18Good Friday
Apr 21Easter Monday
Apr 25ANZAC Day
Jun 2King's Birthday
Jun 20Matariki
Oct 27Labour Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)

Potential Advertising Impact

CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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