Facebook Ads Insights Tool

Facebook Ads Cost Per App Install Benchmarks for Arts in South Africa

See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform

Cost Per App Install for Arts in South Africa

October 2024 - October 2025

Insights

Detailed observation of presented data

Cost-per-app-install benchmarks: Arts in South Africa vs. global baseline

This analysis looks at cost-per-app-install trends for industry Arts and target country South Africa compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Main takeaways

  • Data availability: No cost-per-app-install data points were recorded for Arts in South Africa during the period provided, so direct comparisons are not possible. The global baseline serves as context.
  • Global baseline performance: Average cost-per-app-install was 12.67, ranging from a low of 6.20 (October 2024) to a high of 26.21 (June 2025).
  • Volatility: The global series was moderately volatile, with an average month-to-month change of 6.50. The largest jump was +15.78 from May to June 2025; the largest drop was -13.86 from June to July 2025.
  • Seasonality signals: Baseline costs were lowest in Q1, rose sharply into Q2–Q3 (peaking in June and remaining elevated through September), and showed mixed movement in Q4 (November up, December easing). From October 2024 to September 2025, the baseline rose by approximately +271%.

Selected dataset overview (Arts, South Africa)

  • No monthly medians were available for the selected period. As a result, averages, highs/lows, volatility, and seasonal patterns for Arts in South Africa cannot be computed from the provided data.

Global baseline overview

  • Average: 12.67 across the 12 months observed.
  • High/low: Peak at 26.21 in June 2025; trough at 6.20 in October 2024.
  • Volatility:
  • Average month-to-month change: 6.50.
  • Largest one-month increase: +15.78 (May → June 2025).
  • Largest one-month decrease: -13.86 (June → July 2025).
  • Seasonal patterns:
  • Q1 2025 average: 8.20 (lowest quarter).
  • Q2 2025 average: 16.05 (sharp rise, led by the June spike).
  • Q3 2025 average: 16.78 (elevated, with September at 22.99).
  • Q4 2024 average: 9.67 (November lift to 14.28, followed by a December pullback to 8.52).
  • Trend over time: From October 2024 (6.20) to September 2025 (22.99), the baseline increased by about +271%, with notable spikes in June and September and a post-June correction in July.

Comparison to the global baseline

  • Because there are no selected-data points for Arts in South Africa, we cannot determine whether local costs are above market, below average, or in line with overall trends.
  • The global baseline indicates that typical costs fluctuated widely, with mid-year and early Q3 showing the highest prices. November displayed a pre-holiday lift, while December softened relative to November.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Arts and South Africa helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting South Africa, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

South Africa Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 21Human Rights Day
Apr 18Good Friday
Apr 21Family Day
Apr 27Freedom Day
May 1Workers' Day
Jun 16Youth Day
Aug 9National Women's Day
Sep 24Heritage Day
Dec 16Day of Reconciliation
Dec 25Christmas Day
Dec 26Day of Goodwill

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas & Day of Goodwill), Mid-year retail (June Youth Day promotions)

Potential Advertising Impact

CPM and CPC might rise during long weekends like Human Rights Day, Freedom Day, and Heritage Day as leisure and travel-related media consumption increases. Retail CPMs may spike in late November–December for holiday shopping. Youth Day and National Women's Day might drive regional campaigns. Weekend extensions across public holidays may benefit weekend campaigns.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app