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July 2025 - July 2026
Detailed observation of presented data
Australia’s cost-per-app-install pattern tells a mixed story versus the global benchmark: generally lower costs but sharper month-to-month swings and a couple of pronounced spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Australia compared to the global benchmark.
Across the 13-month window (June 2025–June 2026) Australia’s median cost per app install averaged about 8.82, starting at 10.92 in June 2025 and ending at 14.27 in June 2026 — a roughly +31% move from the opening month. The Australian series ranged from a low of 3.48 in July 2025 to a high of 16.70 in August 2025, reflecting two extreme swings within the first quarter of the series. By contrast the global baseline averaged about 15.55, with a low near 9.34 (December 2025) and a high at 30.13 (February 2026).
Monthly volatility in Australia was notable: average absolute month-to-month changes were about 3.9 points (roughly 44% of the Australian mean), indicating more jagged movement than the baseline, whose average monthly change was about 5.6 points (≈36% of its mean). Standout movements include the plunge to 3.48 in July 2025 after a 10.92 start, the spike to 16.70 in August 2025, and the late rise to 14.27 in June 2026.
The rhythm shows intense short-term swings early in the series (large July→August and August→September moves) followed by a period of relative steadiness from late 2025 into spring 2026, where values clustered around 6–10. From January through May 2026 the Australian cost per app install moved in a narrow band (roughly 7.8–9.95) before accelerating into June. The global baseline demonstrated a different cadence: a big February 2026 spike to ~30, and otherwise higher mid-range months through Q4 and spring.
There is clear seasonality in competition-like pulses — stronger spikes in mid-year months and a calmer corridor in early spring — producing visible momentum swings rather than a smooth trend.
Relative to the global benchmark, Australia was below market in most months, often by large margins. Australia trailed the global baseline by roughly 31–74% across many months, with the widest gap in February 2026 (about −74% as the global benchmark surged). There were two exceptions when Australia moved above the global level: August 2025 (+34% vs baseline) and June 2026 (+20%). At its narrowest gap Australia was roughly 20% above the global benchmark (June 2026); at its widest it was roughly 74% below (February 2026). Overall, Australia presented lower absolute country-specific ad costs but a more volatile profile compared with the baseline industry ad performance.
Understanding Facebook Ads cost-per-app-install benchmarks for all industries in Australia helps contextualize country-specific ad costs alongside broader CPC trends, CPM analysis, and CTR performance when comparing local performance to global Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app