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June 2025 - June 2026
Detailed observation of presented data
Australia’s cost-per-app-install ran noticeably below the global benchmark over the 12 months observed, but the local series was punctuated by sharp month-to-month swings and a pronounced August peak. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Australia compared to the global benchmark.
From June 2025 to May 2026 the median cost per app install in Australia started at 10.92 and finished the period at 10.35 — a small net decline of about 5%. Across those 12 months Australia averaged roughly 8.43 per install, with a low of 3.48 in July 2025 and a high of 16.70 in August 2025. That range shows extreme single-month moves: a collapse into July (down ~68% from June) and a rebound into August (up ~380% from July).
The global baseline averaged about 15.86 per install for the same window, with a low near 9.35 in December 2025 and a dramatic high of 30.13 in February 2026. On average Australia’s cost per install was about 47% below the global median across the year, but that gap varied widely month to month.
Volatility was meaningful: Australia’s monthly standard deviation was about 3.4 (coefficient of variation ~40%), reflecting larger relative swings around a lower mean. The baseline’s absolute volatility was higher (SD ≈ 5.2) but relatively steadier versus its mean (CV ≈ 33%).
Seasonal rhythm was not smooth. Early Q3 (July–August) produced the biggest divergence: July was the period’s trough for Australia, followed by an outsized August peak. Late Q4 into early Q1 (December → January) saw modest lift in Australia (December 6.40 → January 8.63), while the global benchmark showed a steep spike in February 2026 that did not mirror Australian behavior.
Across the year Q4 displayed mixed behavior: baseline softened into December then rose in January, while Australia remained more choppy but generally below the baseline. The pattern suggests episodic spikes and troughs rather than a single predictable seasonal slope — the Australian series alternated between steep declines and swift rebounds.
Australia trailed the global benchmark in 10 of 12 months. The local gap was widest in February 2026 when Australia (7.83) was about 74% below the global spike (30.13). The narrowest underperformance occurred in May 2026 (Australia 10.35 vs global 14.39), roughly 28% below. Notably, August 2025 was the only month Australia exceeded the baseline (Australia ~16.70 vs global ~12.51, about 33% above).
Expressed another way: while the global trend posted larger absolute swings driven by events like the February spike, Australia’s series was relatively lower-cost but proportionally choppier (higher CV). Over the full year Australia’s median cost per app install was ~8.43 versus the global ~15.86.
Understanding cost-per-app-install benchmarks in Australia — and how they compare to global medians — adds context to Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and broader country-specific ad costs and industry ad performance for All industries available in Australia.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app