Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
Canada’s cost-per-app-install (CPI) profile tells a story of sharp swings and intermittent spikes that leave it meaningfully above the global baseline across the 12‑month window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Canada compared to the global benchmark.
Across July 2025–June 2026 the median Cost Per App Install in Canada averaged about $22.70, starting at $8.36 in July 2025 and finishing at $2.86 in June 2026 — a net decline of roughly 66% from start to finish. The Canadian series hit a high of $51.04 in August 2025 and a low of $2.86 in June 2026. By contrast, the global baseline for the same months averaged about $15.58, with its peak near $30.13 (February 2026) and a trough around $9.36 (December 2025).
Month-to-month movements in Canada were large: the average absolute monthly swing was roughly $20.5, reflecting very pronounced volatility. Notable single-month momentum moves include the sharp lift into August 2025 (+~$42.7 from July), a deep pullback into September and October, a second spike in November 2025 (~$41.85), and a late‑cycle plunge into June 2026 (down ~$25 from May). These patterns produced a year where highs regularly outpaced global peaks, but lows dipped well below the baseline.
Seasonality appears irregular rather than textbook: Canada experienced a summer surge in August, a fall rebound in November, a winter uptick around February, and a dramatic collapse into June. The series shows alternating periods of strong lift and steep decline rather than a steady seasonal ramp into Q4 or a single Q1 trough. Volatility concentrated around late summer and late spring months, with the largest month-to-month increases and decreases clustered in August, November and the May→June transition.
Relative to the global benchmark, Canada was more volatile and generally higher-cost. Over the year Canada’s average CPI exceeded the global median by about 46%. Canada lagged the baseline in four months (July, October, March, June) and exceeded it in eight months. The narrowest gap occurred in February 2026, when Canadian CPI was only ~5% above the global rate; the widest divergence was in August 2025, when Canada ran roughly 309% higher than the global median. Measured another way, monthly absolute volatility in Canada (~$20.5) was roughly four times the baseline’s average monthly move (~$5.1), indicating a market with pronounced swings in country-specific ad costs.
Understanding Cost Per App Install benchmarks and broader Facebook Ads benchmarks in the context of CPC trends, CPM analysis, CTR performance and country-specific ad costs provides a clearer picture of industry ad performance — here, specifically for All industries in Canada.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM may increase during Canada Day, Labour Day, and Thanksgiving. E-commerce bidding rises on Black Friday and Cyber Monday. Ad costs may increase in December. Back-to-school and Mother's Day increase retail competition. Provincial holidays may change weekday inventory availability.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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