See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
Colombia’s cost-per-app-install trend ran distinctly under the global benchmark for most of the period, then surged late in the series — a dramatic momentum story of low baseline costs, steady rises through early 2026, and a sharp spike in May 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Colombia compared to the global benchmark.
Starting at just $1.13 per install in June 2025, Colombia’s median cost-per-app-install climbed to $18.57 by May 2026 — a roughly 16.4x increase (about +1,543%). Across the six reported points, Colombia averaged $6.32 per install, with a low of $1.13 (June 2025) and a high of $18.57 (May 2026). Monthly moves included an early lift to $2.11 in January 2026 (+87% from June), a larger jump to $5.03 in February (+138%), smaller fluctuations into March–April (≈$5.65 → $5.40), and then a pronounced rebound in May (+244% from April). Volatility was material: the series’ standard deviation was roughly $6.29 and the coefficient of variation near 100%, reflecting wide swings around a modest mean.
By contrast, the global baseline across the same months averaged about $18.59 per install, with a high of $30.13 in February 2026 and a low near $12.83 in January 2026. The baseline’s standard deviation was about $6.16 (coefficient of variation ~33%), indicating steadier relative movement versus Colombia’s series.
The global benchmark showed a pronounced early-2026 peak (February) before settling into Q2 variability; Colombia’s rhythm partly mirrored that upward pressure but at a much lower absolute level until the late spike. Colombia’s pattern reads like a low-cost trough through late 2025, progressive uplift through Q1 2026, then an outsized single-month spike in May. The May surge inverted the prior gap with the baseline and interrupted a modest plateau that held through March–April.
On average, Colombia ran roughly 66% below the global benchmark across the overlapping months. Month-by-month, the gap was widest in June 2025 (Colombia about 94% below the baseline) and generally 60–85% below for most months; May 2026 was the notable exception, where Colombia’s $18.57 exceeded the month’s global median (~$14.32) by about 30%. Overall, Colombia’s cost-per-app-install series was markedly more volatile than the global benchmark — large relative swings against a lower average.
Understanding Facebook Ads cost-per-app-install benchmarks for All industries in Colombia helps advertisers evaluate country-specific ad costs and position industry ad performance versus broader CPC trends and CPM analysis on a global scale.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app