Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
Colombia’s cost-per-app-install (CPI) pattern in early 2026 tells a clear story: a low, steady baseline through Q1 followed by a dramatic spike in May that flipped the market from well below global levels to above them. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Colombia compared to the global benchmark.
Colombia started January 2026 with a very low CPI of roughly $2.11 and finished May at $18.57 — an increase of about +778% from the start of the period. Across the five-month window the median CPI averaged about $7.35. The low point was $2.11 in January and the high point $18.57 in May.
Month-to-month momentum was uneven: January → February rose sharply (+138%), February → March ticked up modestly (+12%), March → April dipped slightly (−4.6%), then April → May surged (+244%). That May spike accounts for most of the period’s headline movement.
Comparing Colombian numbers to the global baseline for the same months underscores the volatility: global CPI averaged roughly $18.69 across Jan–May 2026 (baseline), while Colombia’s five-month average was $7.35. For four months Colombia trailed global CPI materially — January was ~84% below global, February ~83% below, March ~66% below, and April ~72% below. In May the relationship inverted: Colombia’s CPI landed ~29% above the global benchmark.
The rhythm here shows a quiet Q1 with low unit costs and relatively small month-to-month changes, followed by a late-spring disruption. Early-year softness in Colombia (Jan–Apr) produced low CPIs consistent with lower bidding pressure or fewer high-cost events; May produced a pronounced lift. Average absolute month-to-month percent change across Colombia was about 100% (driven by the February and May jumps), versus about 56% for the global benchmark — a sign that Colombia experienced sharper swings in unit cost than the overall market during this window.
Framed against global CPI trends, Colombia was generally below average for most of the period and more volatile. The widest gap versus global occurred in January (~84% below global CPI). The narrowest gap — and the only month Colombia exceeded the baseline — was May, when Colombia was about 29% above the global CPI. On standard deviation terms, Colombia’s CPI volatility (~$5.8) was comparable to the baseline (~$6.1) but the percent-based swings were meaningfully larger in the Colombia series.
Understanding Cost Per App Install benchmarks for All industries in Colombia complements broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance snapshots, and other country-specific ad costs used to evaluate industry ad performance.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC may increase during long weekends and holidays such as Independence Day as leisure media consumption rises. Major e-commerce events may increase retail competition. June holidays may disrupt typical ad pacing. Holidays shifted to Mondays may improve weekend campaign performance.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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