See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
February 2025 - February 2026
Detailed observation of presented data
Colombia’s app install costs ran dramatically below the global benchmark in early 2025, but the local market moved with sharper month-to-month swings. The year opened near $1.30 per install, surged in February, then fell into an April trough before rebounding in May and easing slightly in June. Globally, costs climbed steadily, culminating in a steep June spike. The result: Colombia remained consistently below market on dollar levels, while displaying a choppier rhythm in relative terms.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Across January–June 2025, Colombia’s Cost Per App Install (CPI) averaged $1.24, ranging from a high of $2.43 in February to a low of $0.32 in April. The period began at $1.30 in January and ended at $1.13 in June—about a 13% decline across six months. The path between those points was volatile: +87% from January to February, −58% into March, a deeper −69% drop into April, then a sharp +292% rebound in May before a −9% step-down into June. The average absolute month-to-month swing was $0.86, or roughly 103% in relative terms.
The global benchmark told a different story. Worldwide CPI averaged $12.87 over the same period, climbing from $7.10 in January to $23.76 in June. Monthly moves were sizable in dollars (average swing of $4.89) but comparatively steadier in percentage terms (about 48% on average). The global high came in June; the low was January.
Colombia’s CPI showed a whipsaw pattern: an early-year lift in February, a two-month slide into an April floor, a strong May rebound, and a modest June cool-down. By contrast, the global trend built upward through late Q2, punctuated by a pronounced June surge. This aligns with common seasonal tendencies in app marketing where early Q1 can be relatively softer, with intensity increasing into midyear. Performance typically tightens in Q4 as competition rises, with install costs often reflecting broader auction pressures.
Colombia undercut global Facebook Ads benchmarks for app installs by a wide margin throughout the period. The average gap was about 90% below the global level ($1.24 vs. $12.87). Month by month, Colombia trailed by:
While Colombia’s absolute swings were small in dollars, relative volatility outpaced the global pattern, creating a market that is low-cost yet more variable in percentage terms. Globally, CPI rose +235% from January to June; Colombia slipped −13% over the same window, underscoring a divergence in momentum: a steady global climb versus Colombia’s choppier descent-and-rebound.
Understanding Facebook Ads cost-per-install benchmarks for all industries in Colombia highlights a market with markedly lower country-specific ad costs and more pronounced relative volatility versus the global trend. These CPI patterns help contextualize industry ad performance in Colombia against worldwide app install cost dynamics.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app