Facebook Ads Cost Per App Install Benchmarks for Construction

Introduction

Global app install costs told a tale of two seasons: a deep winter trough followed by a sharp summer surge. From November 2024 to October 2025, Cost Per App Install (CPI) moved from the mid‑teens into a June spike and stayed elevated through early fall. Volatility was pronounced, with an average monthly swing of about $6, and standout inflection points in January and June shaping the year’s profile. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in all countries compared to the global benchmark.

The story in the data

Across the 12‑month window, the global median CPI averaged about $15.10. It opened at $15.83 in November 2024 and closed at $19.14 in October 2025, a 21% lift across the period. The low landed in January 2025 at $7.13, while the high arrived in June at $27.90.

The year’s rhythm unfolded in distinct movements:

• November to December fell from $15.83 to $11.30 (−29%), then slid further to the January low (−37% vs. December).
• February rebounded to $12.52 (+76% vs. January), before a softer March at $8.83 and a normalization around $12.59 in April and $11.77 in May.
• June broke pattern with a dramatic surge to $27.90 (+137% vs. May), followed by a reset to $12.69 in July.
• Late summer reignited costs: $18.24 in August, $23.31 in September, then a moderate ease to $19.14 in October.

Volatility was meaningful. The standard deviation hovered around $6, and average absolute month‑to‑month movement was roughly $6.20—about 41% of the period average—signaling choppy pricing conditions rather than a smooth glide path.

Seasonal and monthly dynamics

Seasonality showed up clearly in Q1 softness and a late‑Q2/early‑Q3 push. January marked the nadir, consistent with lighter competition and post‑holiday cooling, while costs accelerated into summer, peaking in June and holding near the top end through September. Q4 behavior was mixed: November 2024 sat in the mid‑teens, December dipped notably, and October 2025 returned to a higher plane at $19.14—suggesting re‑tightening ahead of peak retail cycles. The back‑to‑school and early holiday lead‑in periods aligned with elevated CPIs, while early spring offered a brief normalization.

Country vs. Global

The selected view is Construction across all countries; however, a distinct Construction time series is not present in this sample. As a result, the global median serves as both the market and the benchmark, leaving no measurable gap between segment and baseline for this period. If Construction followed the broader market, it would have tracked an average CPI near $15.10, with the January low around $7.13 and a June peak close to $27.90, mirroring the market’s heightened volatility and late‑summer elevation.

Closing

In sum, Facebook Ads benchmarks for cost per app install show a pronounced winter low, a sharp June spike, and sustained late‑summer elevation across all countries, offering a directional frame for Construction industry ad performance. While this review centers on CPI, marketers often contextualize with CPC trends, CPM analysis, CTR performance, and country‑specific ad costs to understand channel dynamics. Understanding app install cost benchmarks for the Construction industry across all countries helps teams compare performance to global patterns over the November 2024–October 2025 period.