See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
August 2025 - August 2026
Detailed observation of presented data
The headline: Construction app-install costs in the aggregated “All countries available” sample ran materially below the broader benchmark and showed a sharp downward momentum into early 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in All countries available compared to the global benchmark.
Cost per app install (CPI) for Construction started at $10.70 in November 2025, eased to $8.43 in December, then fell to a low of $2.28 in March 2026 — a decline of roughly 79% from start to finish. The three-month average CPI in the selected Construction sample is about $7.13, with a high of $10.70 and a low of $2.28. Absolute volatility (sample standard deviation) across these points is roughly $4.36, which is about 61% of the mean — indicating sizable relative swings inside a small sample.
By contrast the global baseline across 13 months averaged roughly $21.83, with a median near $14.86. Baseline highs and lows tell a noisy story: a trough of about $9.36 in December 2025 and a standout spike to $96.91 in July 2026. The baseline standard deviation sits near $23.1 (driven by extreme outliers), producing a mean that’s materially higher than the median.
Across the baseline, December shows a softer CPI (falling from mid‑October levels into December), followed by a modest January lift and a pronounced spike in February 2026. The dataset then oscillates through spring before an extreme outlier in July 2026. In the Construction sample, the rhythm is different — a controlled decline through year‑end followed by a steep drop into March 2026 rather than the February surge seen in the baseline. The Construction series therefore reflects a down‑ward momentum across the period, while the global series is punctuated by short-lived spikes.
Relative comparisons highlight consistent undercutting of the global benchmark. In matched months: November 2025 saw Construction CPI about 28% below the baseline ($10.70 vs $14.86 baseline median), December about 10% below ($8.43 vs $9.36), and March 2026 about 86% below the global March figure ($2.28 vs $16.61). Overall the Construction average (~$7.13) is roughly 67% lower than the baseline mean (~$21.83). The global series is more volatile in absolute dollars (SD ≈ $23), while Construction shows tighter absolute swings but higher relative variability versus its own mean.
Understanding Facebook Ads cost per app install benchmarks for Construction in All countries available helps marketers and creative strategists contextualize industry ad performance and country-specific ad costs against broader CPC trends, CPM analysis, and CTR performance in global Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
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See how much it costs to get users to install an app