Facebook Ads Cost Per App Install Benchmarks for Construction

Introduction

Global cost-per-app-install (CPI) moved on a choppy but recognizable seasonal arc: a soft end to 2024, a January trough, a spring rebound, and a sharp mid-year spike that kept prices elevated through Q3 before easing into late 2025. Across the 13-month window, the market averaged roughly 15.9 per install, finishing almost where it started despite a near threefold swing between the annual low and high. June was the outlier, driving the year’s peak and defining the year’s volatility. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction across all countries compared to the global benchmark.

The story in the data

The period opens at 17.55 in November 2024 and closes at 17.18 in November 2025 — essentially flat year over year (−2%). Beneath that stability sits a wide range: CPI bottomed at 7.22 in January and peaked at 27.90 in June, a 20.68 swing that nearly triples the January low. The global average over the period was 15.91, with six months landing above that mark (Nov 2024; Jun, Aug, Sep, Oct, Nov 2025) and seven below.

Monthly momentum was distinctive. Costs fell from November to December (−28%) and again into January (−43%), then rebounded sharply in February (+78%) before easing in March (−29%). Spring lifted prices into April (+61% vs. March), moderated in May (−18%), and surged into June (+132% month over month), the clear high-water mark. The June spike unwound in July (−56%) but left a higher plateau: August to September held in the 19.9–22.7 range, with October easing (−9%) and November stepping down again (−17%). On average, absolute month-to-month movement was 6.29, implying sizable auction swings relative to the period’s mean.

Seasonal and monthly dynamics

Seasonality shows through the noise. Late Q4 softened rather than spiking, with December under November, then Q1 produced the expected trough with January at the year’s floor. The market regained momentum through spring, culminating in a June peak that reset levels higher through Q3. From August to October, CPI stayed notably above the overall average before easing into November. In short: Q1 softness, Q2 lift, Q3 elevated, and a gradual Q4 cooldown.

Country vs. Global

For Construction across all countries, a separate industry time series is not available in this extract, so the global benchmark serves as the directional proxy. Based on that curve, the market’s CPI path likely mirrors the broader pattern: a pronounced January low, a mid-year climax in June, and an elevated Q3 that tapers into late-year normalization. Any precise gap between Construction and the all-industry global level cannot be quantified here, but the timing and magnitude of inflections provide a reliable point of comparison to global Facebook Ads benchmarks.

Closing

Understanding Facebook Ads benchmarks for cost per app install highlights how Construction app acquisition costs behave across all countries: a deep Q1 trough, a forceful mid-year spike, and a late-year ease back toward the average. This provides a clear, data-grounded lens on industry ad performance and country-specific ad costs at a global scale, complementing broader CPC trends, CPM analysis, and CTR performance discussions for the Construction industry worldwide.