See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
February 2025 - February 2026
Detailed observation of presented data
Global cost per app install for Facebook Ads showed a year of sharp swings and clear seasonal rhythm. The market opened lean in January 2025, surged to a midyear peak, then cooled into Q4 before a January 2026 rebound. Spikes in June and plateaus in late Q3 were the standout phases, with notable month-to-month volatility around one-third of the overall average. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction across all countries compared to the global benchmark.
Across the 13-month window, global median cost per app install (CPI) averaged about $13.58. The series ranged from a low of $7.10 in January 2025 to a high of $23.76 in June, a 3.35x spread. Month-to-month movements averaged roughly $4.50, or about 33% of the mean, underscoring a choppy market.
The year began with a low base: $7.10 in January lifted 64% to $11.63 in February, then eased 23% in March to $8.92. Momentum accelerated into spring—April climbed 51% to $13.51, followed by a modest May dip (−9%) to $12.32. June was the inflection: a 93% leap to $23.76, the annual high. That peak corrected sharply in July (−55%) to $10.77. A late-summer reset stabilized pricing: August rose 45% to $15.61, with a tight September–October band ($16.17 to $16.39). Q4 softened—November slipped to $14.57 and December fell 28% to $10.43—before a January 2026 rebound to $15.39 (+48% month over month).
Quarterly rhythm was distinct: Q1 averaged $9.22, Q2 climbed to $16.53 (driven by June), Q3 held around $14.18, and Q4 eased to $13.80. Excluding June, H1 would have looked comparatively affordable; with June included, H1 averaged $12.87 versus $13.99 in H2.
Seasonality tracked common app-install patterns: a low trough in early Q1, rising pressure into late spring, and a summer reset. Q2 was the priciest stretch, with June as the clear outlier. Q3 balanced out, marked by an August step-up and a September–October plateau near $16. The market then cooled into year-end—typical as auction competition and creative fatigue reshape CPM analysis and CTR performance—before demand and engagement dynamics lifted CPI again in January.
With all countries aggregated, this read reflects the market-wide benchmark. In this view, Construction across all countries aligns with the global curve by design, showing the same midyear spike, late-Q3 stability, and Q4 softening. The pattern rose from $7.10 in January 2025 to $15.39 by January 2026 (+117%), with the widest gap to the annual mean occurring at the June peak and the January low.
Understanding Facebook Ads benchmarks for cost per app install—alongside CPC trends, CPM analysis, and CTR performance—helps frame industry ad performance for Construction across all countries. These CPI trends provide a clear view of global, country-agnostic app-install costs and how they moved relative to the broader market over the past year.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app