Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: Construction app-install costs in the aggregated “All countries available” sample ran materially below the broader benchmark and showed a sharp downward momentum into early 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in All countries available compared to the global benchmark.
Cost per app install (CPI) for Construction started at $10.70 in November 2025, eased to $8.43 in December, then fell to a low of $2.28 in March 2026 — a decline of roughly 79% from start to finish. The three-month average CPI in the selected Construction sample is about $7.13, with a high of $10.70 and a low of $2.28. Absolute volatility (sample standard deviation) across these points is roughly $4.36, which is about 61% of the mean — indicating sizable relative swings inside a small sample.
By contrast the global baseline across 13 months averaged roughly $21.83, with a median near $14.86. Baseline highs and lows tell a noisy story: a trough of about $9.36 in December 2025 and a standout spike to $96.91 in July 2026. The baseline standard deviation sits near $23.1 (driven by extreme outliers), producing a mean that’s materially higher than the median.
Across the baseline, December shows a softer CPI (falling from mid‑October levels into December), followed by a modest January lift and a pronounced spike in February 2026. The dataset then oscillates through spring before an extreme outlier in July 2026. In the Construction sample, the rhythm is different — a controlled decline through year‑end followed by a steep drop into March 2026 rather than the February surge seen in the baseline. The Construction series therefore reflects a down‑ward momentum across the period, while the global series is punctuated by short-lived spikes.
Relative comparisons highlight consistent undercutting of the global benchmark. In matched months: November 2025 saw Construction CPI about 28% below the baseline ($10.70 vs $14.86 baseline median), December about 10% below ($8.43 vs $9.36), and March 2026 about 86% below the global March figure ($2.28 vs $16.61). Overall the Construction average (~$7.13) is roughly 67% lower than the baseline mean (~$21.83). The global series is more volatile in absolute dollars (SD ≈ $23), while Construction shows tighter absolute swings but higher relative variability versus its own mean.
Understanding Facebook Ads cost per app install benchmarks for Construction in All countries available helps marketers and creative strategists contextualize industry ad performance and country-specific ad costs against broader CPC trends, CPM analysis, and CTR performance in global Facebook Ads benchmarks.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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