Facebook Ads Cost Per App Install Benchmarks for Construction

Introduction

The headline in the data: cost per app install spent most of the year climbing from a soft Q1 to a sharp midyear spike, then easing into year-end. The global benchmark ranged from a January low near $7 to a June peak just under $24, averaging $13.37 for the year and showing pronounced midyear volatility before stabilizing in early Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction across all countries compared to the global benchmark. Note: Construction-specific, all-country data was not available in this extract, so the narrative below anchors to the global benchmark as the reference curve.

Section 1: The story in the data

CPI opened at $7.07 in January and closed at $9.32 in December, finishing 32% above the start despite a large midyear surge and reversal. The annual average was $13.37, with six of twelve months landing above that line. The year’s low came early (January, $7.07), while the high landed in June at $23.76—more than triple January’s level.

Momentum was choppy. February jumped 64% month over month, March retraced 23%, and April added a further 52%. The breakaway move arrived in June: +93% versus May, the single largest monthly lift of the year. That surge quickly unwound in July (−55%), followed by a steadier plateau: August at $15.99, September at $16.16, and October at $16.43 showed a narrow band of fluctuation. November eased to $14.57 and December softened to $9.32.

Volatility averaged $4.57 in absolute month-to-month movement. The calmest shifts occurred in September (+$0.17) and October (+$0.27), while the most abrupt swing followed the June peak, with a $12.99 drop into July. Overall, the yearly range spanned $16.68 from trough to peak.

Section 2: Seasonal and monthly dynamics

Seasonality followed a familiar rhythm: a softer Q1 baseline (Q1 average $9.21), a pronounced Q2 run-up culminating in June (Q2 average $16.53), and a comparatively elevated, steadier Q3 (average $14.31). Early Q4 held near that elevated band—October was the second-highest month of the year after June—before easing into November and a deeper December cooldown (Q4 average $13.44). The Aug–Oct window marked the tightest three-month consolidation near $16–$16.4, contrasting with the big amplitude seen in late Q2 and early Q3.

Section 3: Construction across all countries vs. Global

A direct, like-for-like comparison for the Construction industry across all countries is not calculable here due to missing series data. As a reference, the global Facebook Ads benchmarks for cost per app install averaged $13.37, with a June apex at $23.76 and a January floor at $7.07. The benchmark trend rose steadily from Q1 into a midyear spike, then moderated and stabilized before a year-end pullback. Any Construction-specific curve, when available, would be evaluated against this global shape—particularly the midyear lift and the late-summer plateau around $16–$16.4 that defined the market’s “above-average” band.

Closing

In summary, the global cost per app install benchmark showed a sharp midyear escalation and a measured late-year cool-off, providing a clear reference for industry ad performance. Understanding Facebook Ads benchmarks for cost per app install in the Construction industry across all countries helps teams evaluate country-specific ad costs, situate CPI trends against a global baseline, and contextualize performance relative to broader CPM analysis and CTR performance patterns.