Facebook Ads Cost Per App Install Benchmarks for Construction

Introduction

The short story: Cost-per-app-install (CPI) for the Construction industry across All countries available ran materially below the global benchmark through the sampled months, with a strong downward momentum into early 2026 and a pronounced low in March. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in All countries available compared to the global benchmark.

The story in the data

Across the three recorded points for Construction (Nov 2025 → Dec 2025 → Mar 2026), median CPI fell from $10.70 in November to $8.43 in December and then to $2.28 in March — a cumulative decline of roughly 79% from the November start to the March finish. The selected-series average CPI is about $7.13, with a high of $10.70 and a low of $2.28.

By contrast, the baseline (global) median across 13 months (Jun 2025–Jun 2026) averaged roughly $15.55, with monthly values ranging from about $9.34 (Dec 2025) to a peak near $30.13 (Feb 2026). The Construction “All countries” average (~$7.13) sat about 54% below that global average over the same period. The narrowest gap occurred in December 2025, when Construction CPI was roughly 9.8% below the global median; the widest gap was in March 2026, when Construction CPI was about 86% below the global median.

Volatility in absolute terms for the selected Construction series—standard deviation ≈ $3.56—was smaller in dollar terms than the baseline’s absolute volatility (baseline SD ≈ $5.11). However, on a relative basis the Construction series was more variable: coefficient of variation ≈ 50% versus the baseline’s ≈ 33%, reflecting sharper percent swings around a lower mean.

Seasonal and monthly dynamics

The available months reveal a downward momentum into Q1 2026 for Construction app-install costs. November-to-December showed a modest decline (~21% month-over-month), while December-to-March recorded a steeper drop (~73% across the winter-to-spring span). The global baseline displays different rhythm: a dip into December, a modest bounce in January, then an outsized spike in February before settling through spring.

These patterns highlight contrasting monthly dynamics: Construction CPI in this sample tightened toward year-end and then rebounded lower, while the broader baseline showed a notable February surge that did not mirror the Construction series.

Country vs. Global

Framed relatively, Construction across All countries available ran consistently below the overall market in the recorded months. The selected series trailed global CPI by roughly 28% in November, about 10% in December, and roughly 86% in March. While absolute dollar swings were smaller, the lower base produced greater percentage volatility — the Construction coefficient of variation was materially higher than the global benchmark.

For marketers scanning Facebook Ads benchmarks, CPC trends and CPM analysis often form part of the cost picture; here the CPI signal for Construction diverges from the global CPI rhythm, showing a distinct downward momentum and a March trough that widened the gap to global industry ad performance.

Closing

Understanding Cost-per-App-Install benchmarks for the Construction industry in All countries available helps clarify how country-specific ad costs and broader Facebook Ads benchmarks compare to aggregated, cross-industry CPM and CTR performance patterns. This summary frames CPI trends for Construction in All countries available against the global benchmark.