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Facebook Ads Cost Per App Install Benchmarks for Construction in Canada

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Cost Per App Install for Construction in Canada

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-app-install benchmarks: summary and comparison

This analysis looks at cost-per-app-install trends for industry Construction and target country Canada compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • The January 2025 median cost-per-app-install (CPI) for Construction in Canada is 764.59—dramatically above market.
  • Versus the global baseline for the same month (6.36), the selected value is about 120x higher; versus the 13‑month global average (11.85), it is roughly 65x higher.
  • Only one data point is available for the selected series, so highs/lows, volatility, and trend direction for Construction in Canada cannot be assessed.
  • The global baseline shows pronounced seasonality: rising into November, easing in December, with spikes mid‑year (June) and early fall (September).

Selected series snapshot (Construction, Canada)

  • Coverage: January 2025 only.
  • Average: 764.59 (single-month series, so average = current month).
  • High/Low: 764.59 / 764.59.
  • Month-to-month volatility: not applicable (insufficient data).
  • Percent change from first to last month: not applicable (single month).
  • Notable reading: January 2025 marks an exceptionally elevated CPI level relative to global norms.

Global baseline context

  • Coverage: Sep 2024–Sep 2025 (13 months).
  • Average: 11.85.
  • High/Low: 26.21 (June 2025) / 1.98 (Sep 2024).
  • Month-to-month volatility: average absolute change ≈ 6.31.
  • Percent change (Sep 2024 → Sep 2025): +~1,062%.
  • Notable spikes/dips:
  • Rising costs into November (14.28), followed by a December dip (8.52).
  • Strong spike in June (26.21), retracement in July (12.35), and a renewed rise into September (22.99).

Direct comparison: selected vs. baseline

  • January 2025:
  • Construction in Canada: 764.59.
  • Global baseline: 6.36.
  • Relative positioning: ~120x above market in January; materially above average levels seen globally across the year (~65x the 13‑month global average).
  • Trend and volatility:
  • Selected series: cannot assess trajectory or volatility with a single observation.
  • Baseline: moderate volatility (avg month-to-month move ~6.31) with evident seasonal swings.

Seasonality and timing patterns

  • Based on the global baseline, costs typically rise into late Q4 (peaking in November in this dataset), soften in December, and surge again mid‑year (June) and early fall (September).
  • With only a January 2025 reading for Construction in Canada, seasonality for the selected segment cannot be inferred; however, the observed level is far above global seasonal peaks.

Method notes and limitations

  • Selected series includes one month; statistics such as volatility, trend slope, and percent change are not computable for that segment.
  • All comparisons are month-aligned where possible (e.g., January vs. January) and supplemented with a broader baseline average for context.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Construction and Canada helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Canada Advertising Landscape

National Holidays

Jan 1New Year's Day
Feb (3rd Mon)Family Day
Apr 18Good Friday
Apr 21Easter Monday (federal)
May (Victoria Day)Victoria Day
Jul 1Canada Day
Sep (1st Mon)Labour Day
Oct (2nd Mon)Thanksgiving
Nov 11Remembrance Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)

Potential Advertising Impact

CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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