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Facebook Ads Cost Per App Install Benchmarks for Construction in Colombia

See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform

Cost Per App Install for Construction in Colombia

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-app-install trends for industry Construction and target country Colombia compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No monthly observations are available for the selected series (Construction in Colombia), so direct in-market averages, highs/lows, and volatility cannot be reported.
  • Globally, the baseline cost-per-app-install averaged 12.67 over Oct 2024–Sep 2025, with a low of 6.20 (Oct 2024) and a high of 26.21 (Jun 2025).
  • Baseline volatility was high: the average absolute month-to-month change was about 61%, with notable spikes in November, June, and September.
  • From the first to last month, the global baseline climbed approximately 271%, ending at 22.99 in Sep 2025.

What we analyzed

  • Metric: cost-per-app-install (median by month)
  • Industry: Construction
  • Country: Colombia
  • Timeframe: Oct 2024 to Sep 2025
  • Series: selected_data (Construction, Colombia) vs. baseline_data (global)

Selected data overview (Construction, Colombia)

  • The selected dataset contains no monthly values for the period. As a result:
  • Average, high, low, and first-to-last change cannot be computed.
  • Volatility and seasonal patterns for Construction in Colombia cannot be inferred from the provided series.

Global baseline overview

  • Average: 12.67 across 12 months.
  • Highs and lows:
  • Lowest month: 6.20 in Oct 2024.
  • Highest month: 26.21 in Jun 2025.
  • Start-to-end shift: from 6.20 (Oct 2024) to 22.99 (Sep 2025), a rise of roughly 271%.
  • Notable spikes/dips:
  • November lifted sharply to 14.28 from 6.20 in October (+130% month over month).
  • December eased to 8.52, then January dipped further to 6.36, before rebounding in February (11.36).
  • The most pronounced surge occurred in June (26.21), followed by a pullback in July (12.35) and renewed strength in August (15.00) and September (22.99).
  • Volatility: Average absolute month-to-month change of about 61%, indicating a dynamic global environment.

Seasonality and timing

  • The baseline shows a Q4 holiday lift in November, followed by mixed December performance—consistent with common seasonal patterns in Facebook Ads benchmarks.
  • Mid-year costs peaked in June, and late Q3 (August–September) also trended higher than early-year months.

Comparison: Colombia (Construction) vs. global

  • Because the selected series has no data, relative positioning against the global baseline (above market, below average, or in line) cannot be determined for this period.
  • The global series provides directional context: higher costs around November, a strong spike mid-year, and elevated levels into September.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Construction and Colombia helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Colombia Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Mar 24Saint Joseph's Day
Apr 17Maundy Thursday
Apr 18Good Friday
May 1Labour Day
Jun 2Ascension Day
Jun 23Corpus Christi
Jun 30Sacred Heart of Jesus
Jul 20Independence Day
Aug 7Battle of Boyacá
Aug 18Assumption of Mary
Oct 13Columbus Day
Nov 3All Saints' Day
Nov 17Independence of Cartagena
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)

Potential Advertising Impact

CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.