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Facebook Ads Cost Per App Install Benchmarks for Consulting in United Arab Emirates

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Cost Per App Install for Consulting in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per app install trends for industry Consulting and target country United Arab Emirates compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No selected dataset points were available for Consulting in the United Arab Emirates during the period provided, so the summary below relies on the global baseline (all industries, all countries) to illustrate market-level Facebook Ads benchmarks.
  • Global baseline average cost per app install was 12.67, with a low of 6.20 (Oct 2024) and a high of 26.21 (Jun 2025). The year closed at 22.99 (Sep 2025), up 271% versus the start.
  • Volatility in the global baseline was high: average month-to-month absolute change of roughly 61%, with a 4.23x swing from the lowest to the highest monthly median.
  • Seasonality: costs were moderate in Q4 2024 (with a November bump), softer in early Q1, and materially higher in Q2–Q3 2025. This aligns with typical patterns where competition can rise around key shopping periods and mid-year peaks.

Scope and context

  • Metric: cost per app install (median, monthly)
  • Industry: Consulting
  • Country: United Arab Emirates
  • Comparison: selected dataset (Consulting, United Arab Emirates) versus global baseline (all industries, all countries)

Selected dataset summary (Consulting, United Arab Emirates)

  • No monthly observations were provided for the selected dataset in the time window, so averages, highs/lows, volatility, and month-to-month changes cannot be computed.
  • As a result, relative positioning versus the market (above market, below average, or in line) cannot be determined for this selection.

Global baseline benchmarks (all industries, all countries)

  • Average: 12.67; median: 11.44
  • High: 26.21 (Jun 2025); low: 6.20 (Oct 2024); range: 20.02
  • First-to-last change: from 6.20 (Oct 2024) to 22.99 (Sep 2025), a +271% increase
  • Volatility: average absolute month-to-month change ≈ 60.9%
  • Share of months above the annual average: 4 of 12 (Nov, Jun, Aug, Sep)

Seasonality and monthly highlights

  • Q4 2024: Average 9.67, featuring a holiday-period lift in November (14.28) followed by a December normalization (8.52).
  • Q1 2025: Average 8.20, with softer levels in January (6.36) and March (6.87) and a February uptick (11.36).
  • Q2 2025: Average 16.05, driven by a sharp spike in June (26.21), the highest point in the series.
  • Q3 2025: Average 16.78, with a steady climb from July (12.35) to September (22.99), suggesting intensified competition late in the quarter.
  • Notable spikes/dips: major spikes in June (26.21) and September (22.99); notable dips in October (6.20), January (6.36), and March (6.87).

Comparison to the global trend

  • With no available data for Consulting in the United Arab Emirates during the period, a numerical comparison to the global baseline cannot be made. The global series therefore serves as the directional benchmark for Facebook Ads cost per app install across industries and countries over the same months.

Understanding cost per app install benchmarks on Facebook Ads in industry Consulting and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.