Facebook Ads Cost Per App Install Benchmarks for Consumer Goods

Introduction — the main story

Consumer Goods Cost per App Install (CPI) in All countries available tells a tale of two signals: a central tendency that lines up with the global benchmark and an extreme outlier that massively skews averages. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in All countries available compared to the global benchmark.

At surface level the median CPI in the selected Consumer Goods series sits roughly in line with the global market, but the series contains a December 2025 spike (8260.80) that drives the mean skyward. Seasonality shows pockets of pressure around late year and a notable early‑year spike in the baseline, while month‑to‑month swings in the Consumer Goods series are far larger when the outlier is included.

The story in the data

The selected Consumer Goods series begins at $3.18 per app install in June 2025 and ends at $26.87 in May 2026 — a +≈745% change from start to finish. The low point is $3.18 (Jun 2025); the high is $8,260.80 (Dec 2025). The arithmetic mean of the selected months is approximately $1,192, inflated by the December spike; the median is $15.54, which closely matches the global central tendency. By contrast, the global (baseline) series averages about $15.55 and has a median near $14.86, with a baseline range of $9.34 (Dec 2025) to $30.13 (Feb 2026).

Key monthly moves in the selected data: +145% from June→August 2025, an enormous +106,000% jump into December 2025, a −99.8% collapse from December→February, then a steadier +30% to March and a −68% into April before a +322% bounce into May. Those swings signal extreme volatility in the selected series driven by one multi‑thousand dollar month.

Seasonal and monthly dynamics

The baseline shows more customary seasonality: a softer December median ($9.34) in the global set and a distinct February 2026 peak ($30.13), suggesting elevated early‑year CPIs in aggregate. The Consumer Goods series has intermittent strength in late Q1 (March) and sporadic lows in mid‑year (June), but the rhythm is punctuated by the December anomaly. Overall, the global baseline moves within a narrower band (roughly $9–$30) while the selected Consumer Goods data leaps between single‑digit dollars and multi‑thousand outliers.

Country vs. Global

Viewed strictly on medians, Consumer Goods in All countries available tracked the global benchmark closely — the selected median ($15.54) is only about 5% above the global median ($14.86). On mean terms, however, the selected series is roughly 77× the global mean because of the December 2025 outlier. In volatility terms the selected data is far more volatile: multiple month‑to‑month changes exceeded triple‑digit percentages, whereas the global baseline showed more moderate swings (the largest baseline move being a +135% jump into February 2026).

Understanding Cost per App Install benchmarks for Consumer Goods across All countries available and how they compare with Facebook Ads benchmarks and broader CPC trends, CPM analysis and CTR performance context clarifies how industry ad performance and country‑specific ad costs can diverge between median behavior and mean‑driven outliers.