Facebook Ads Cost Per App Install Benchmarks for Consumer Goods

Introduction

Big picture: Consumer Goods cost-per-app-install (CPI) in All countries available moved like a market with a single seismic event — mostly modest costs punctuated by an extreme December spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in All countries available compared to the global benchmark.

The story in the data

The selected Consumer Goods CPI started at roughly $3.18 in June 2025 and finished at about $26.87 in May 2026 — a net rise of roughly +744% from the first to the last observed month. Across the seven months reported the median CPI sits at $15.54, while the arithmetic mean is skewed to about $1,191 by an extreme outlier: December 2025 spiked to $8,260.80 (the dataset’s single highest point). Aside from that outlier, values cluster between $3.18 (June 2025) and $26.87 (May 2026), with intermediate readings like $7.78 in August 2025, $15.54 in February 2026, $20.21 in March 2026 and $6.37 in April 2026.

Key movements: August 2025 showed a near-doubling from June (+145%), December 2025 produced an orders-of-magnitude lift to $8.26K, and then the series collapsed back to mid‑teens in February 2026 (a drop of ~99.8% from the December peak). March produced a modest lift (+30%), April fell ~68%, and May rebounded strongly (+322%).

Seasonal and monthly dynamics

Outside the December anomaly, the rhythm reads as uneven but contained: early summer (June–August) registers low-to-moderate CPIs, late winter (Feb–Mar) lands in the mid‑teens to low‑twenties, and spring (Apr–May) swings between low single digits and the upper twenties. The December event breaks that seasonal pattern entirely — behaving like a one-off inflationary shock rather than a Q4 supply-demand buildup visible in the baseline.

Volatility is pronounced: month-to-month swings include multiple 30–300% moves and, in one instance, an extreme reversal measured in orders of magnitude. Median-level behavior (≈$15.5) is much calmer than mean-based impressions.

Country vs. Global

The global baseline across the same window averaged roughly $15.54 per install, with a range from about $9.35 (Dec 2025) to $30.13 (Feb 2026). On median terms, Consumer Goods in All countries available aligns closely with the global benchmark (median ≈ $15.54 vs. global mean ≈ $15.54). On mean terms the selected market appears dramatically higher due to the December 2025 outlier (selected mean ≈ $1,192 vs. global mean ≈ $15.54), so framing matters: the Consumer Goods series is more volatile and contains an extreme spike, whereas the global baseline is steadier with smaller month-to-month swings.

Closing

This data-driven snapshot of Cost Per App Install shows Consumer Goods performance across All countries available as a mix of low base costs, mid‑year variability, and one exceptional December spike — a contrast to the steadier global CPI baseline. Understanding Cost Per App Install benchmarks for Consumer Goods in All countries available helps contextualize country-specific ad costs and broader Facebook Ads benchmarks and supports comparisons with CPC trends, CPM analysis, and CTR performance across industry ad performance.