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Facebook Ads Cost Per App Install Benchmarks for Consumer Goods in United Arab Emirates

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Cost Per App Install for Consumer Goods in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-app-install benchmarks: summary and takeaways

This analysis looks at cost-per-app-install (CPI) trends for industry Consumer Goods and target country United Arab Emirates compared to the global trend. It is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways:

  • The United Arab Emirates (Consumer Goods) sits well below market: the May 2025 median CPI is 2.13, about 80% lower than the global CPI in the same month and roughly 83% below the global 12‑month average.
  • The global baseline shows pronounced seasonality and volatility, with spikes in November, June, and September and sharp pullbacks immediately after highs.
  • Only one month is available for the selected market, so local volatility and seasonality cannot be inferred from this cut alone.

Selected data highlights (Consumer Goods, United Arab Emirates)

  • Coverage: May 2025 only.
  • Median CPI: 2.13.
  • Average, high, and low: all 2.13 (single data point).
  • Range and volatility: none observable with one month.
  • First-to-last change: not applicable (single month).

Global baseline overview (all industries, all countries)

Period: Oct 2024–Sep 2025.

  • Average CPI: 12.67.
  • High: 26.21 in Jun 2025.
  • Low: 6.20 in Oct 2024.
  • Range: ~20.02.
  • First-to-last change: +271% from Oct 2024 (6.20) to Sep 2025 (22.99).

Volatility and notable moves:

  • Biggest month-over-month surge: +151% from May→Jun 2025 (10.43→26.21).
  • Other sharp increases: +131% from Oct→Nov 2024; +68% from Mar→Apr 2025.
  • Steepest declines: −53% from Jun→Jul 2025; −40% from Nov→Dec 2024; −39% from Feb→Mar 2025.

Seasonality:

  • Clear Q4 uplift driven by November, consistent with holiday-period pressure; December eases back.
  • Late Q2 spike (June) and renewed elevation into late Q3 (September peak).

Comparative positioning: United Arab Emirates vs. global

  • Point-in-time comparison (May 2025):
  • United Arab Emirates (Consumer Goods): 2.13.
  • Global baseline: 10.43.
  • Relative position: ~80% below market (well below average).
  • Against global averages and extremes:
  • Versus global 12‑month average (12.67): ~83% lower.
  • Below the global low month (6.20 in Oct 2024) by ~66%, underscoring a materially lower CPI in this selection.

What this means for interpreting benchmarks

  • The selected market’s CPI in May 2025 is substantially below global norms, indicating below-average acquisition costs relative to the broader Facebook Ads market at that time.
  • With only a single month available for the United Arab Emirates in Consumer Goods, trend direction, seasonality, and volatility at the local level cannot be assessed. The global baseline, however, exhibits strong seasonal dynamics—higher costs in Q4 and pronounced spikes mid-year.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Consumer Goods and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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