Facebook Ads Cost Per App Install Benchmarks for Crypto & Blockchain

Introduction

Crypto & Blockchain app install costs in this all-countries view traced a clear mid-year surge followed by a steady cool-down. The year opened at its lowest point, lifted sharply into Q2 on the back of a June spike, then moved into a mid-teens plateau before easing into December. Volatility was concentrated around the June–July whipsaw, with smaller, orderly moves through late Q3 and Q4.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in all countries compared to the global benchmark.

The story in the data

• Cost per app install (CPI) averaged $13.37 for the year, with a median of $12.92.
• The series began at $7.07 in January and ended at $9.32 in December, a 32% increase from start to finish.
• The annual low was January ($7.07); the high was June ($23.76), a 3.36x difference that defined the year’s range.
• Month-to-month movement showcased one dominant swing: +$11.43 from May to June, followed by a -$12.99 correction in July (a 55% drop from June). Beyond that, changes were modest—August rebounded +$5.22; September and October advanced in small steps (+$0.17 and +$0.27); November slipped -$1.85; December eased -$5.26.
• Average absolute monthly volatility was $4.57, with the sharpest cluster of movement occurring between May and July.

Against the annual average, June stood +78% above the mean, while January sat -47% below it. The back half of the year ran slightly higher than the first (H2 average $13.87 vs. H1 $12.87).

Seasonal and monthly dynamics

Seasonality followed a familiar rhythm for app-driven Facebook Ads benchmarks:

• Q1 (average $9.21) was the softest period, with February the only meaningful uptick inside the quarter.
• Q2 (average $16.53) was the most expensive quarter, driven almost entirely by June’s spike.
• Q3 held a mid-teens plateau (average $14.31): a reset in July, then steadier pricing into August and September.
• Q4 tapered (average $13.44): October held firm near the plateau before a gradual slide through November and a December dip.

In short, the year’s shape resembled a spring crescendo into early summer, a measured late-summer stabilization, and a fourth-quarter comedown—consistent with broader CPM analysis patterns where competition and budgets reshape acquisition pricing, even as CTR performance and creative quality set the ceiling for efficiency.

Country vs. Global

Because this view aggregates all countries, the Crypto & Blockchain CPI line mirrors the global benchmark throughout—no month-to-month gap by design. Relative to the global annual average of $13.37, however, the internal spread was pronounced:

• Below-average months: January, February, March, May, July, and December (ranging from -8% to -47% versus the mean).
• Above-average months: April and August through November (+1% to +23%), with June the outlier (+78%).

The global trend thus reads as choppy but coherent: a strong Q2 lift, a tempered Q3 plateau, and softer Q4. For performance marketers tracking CPC trends and country-specific ad costs, this CPI arc underscores how industry ad performance can swing meaningfully even when aggregated across markets.

Closing

Understanding Facebook Ads cost-per-app-install benchmarks for the Crypto & Blockchain industry across all countries helps marketers gauge acquisition pricing rhythms and compare performance to global patterns over the year.