Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: median cost-per-app-install for the available global benchmark climbed from roughly $9.95 in July 2025 to an outsized peak of $96.91 in July 2026, producing a year-long story of quiet months punctuated by dramatic spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries available compared to the global benchmark — note that the selected market series was not supplied separately, so the baseline series below is the primary signal used to describe market behavior.
Across the 13-month window the median cost-per-app-install averaged about $21.84, with values ranging from a low of $9.36 (December 2025) to a high of $96.91 (July 2026). The series begins modestly at $9.95 (July 2025), drifts into mid-teens through autumn (peaking near $16.43 in October 2025), and then punctuates early 2026 with a sharp February lift to $30.13 — roughly a 135% month-over-month jump from January. After a partial pullback into spring (March–June mostly between $14–$19), the series explodes in July 2026: a +557% increase versus June, producing the dataset’s dominant outlier.
Volatility is pronounced: the sample standard deviation is approximately $23.1, driven largely by the July 2026 spike. Excluding that outlier would yield a much lower dispersion, highlighting how single-month market shocks can reshape annual averages. Month-to-month swings include several double-digit declines as well — for example, Feb→Mar fell ~45%, and Nov→Dec dropped ~37% — illustrating a pattern of sharp lifts followed by swift retrenchments.
Rhythm across the year is uneven rather than smoothly seasonal. Late Q3 2025 through Q4 shows a modest climb into autumn and a December trough, with the calendar year end producing the lowest median ($9.36). Early Q1 2026 is mixed, then February emerges as a transient cost spike before costs drift back toward mid-range in spring. Typical seasonal language applies in part — softer late-year levels and higher competitive tension in certain periods — but the defining characteristic here is episodic volatility rather than a simple seasonal curve.
Because a separate country- or industry-specific timeseries for Crypto & Blockchain (All countries available) was not provided, the baseline above is treated as the comparative benchmark. Relative phrasing: across the observed baseline, cost-per-app-install values were subject to wide swings and at times rose well above typical market expectations. The global benchmark showed a steady mean near $22 but was punctuated by spikes (Feb and especially July) that created gaps of several hundred percent relative to quieter months. In other words, the benchmark is “more volatile” than what a single-season pattern would predict, and peak months sit “well above average” compared with the dataset’s typical mid-teens.
Understanding cost-per-app-install benchmarks for Crypto & Blockchain across All countries available illuminates acquisition cost volatility and provides a numeric frame for other Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, and country-specific ad costs within broader industry ad performance comparisons.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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