Facebook Ads Cost Per App Install Benchmarks for Crypto & Blockchain

Introduction

Crypto & Blockchain app install costs moved through a year of sharp peaks and quick resets, broadly mirroring global auction dynamics. Across all countries, the median cost per app install tracked a low in January, a dramatic June spike, and a late-summer elevation before easing into October. Volatility was material: the market swung by multi‑dollar increments month over month, with a pronounced right‑hand tail created by a single mid‑year surge.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain across all countries compared to the global benchmark.

The story in the data

Over the 12‑month window (Nov 2024–Oct 2025), global cost per app install averaged about $15.10, with a median near $12.64—an indication that a few high-cost months pulled the mean upward. The series opened at $15.83 in November and closed at $19.14 in October, finishing roughly 21% higher than where it began.

Lows clustered early: January set the floor at $7.13, following two successive declines from November (−29% into December, then −37% into January). Costs rebounded in February to $12.52 (+76% m/m), dipped in March to $8.83, then firmed through April ($12.59) and May ($11.77). June marked the standout month at $27.90—the period high and more than double May’s level (+137%). A swift reversion followed: July reset to $12.69 (−55% m/m), with another two-month climb into August ($18.24) and September ($23.31), before easing to $19.14 in October (−18% m/m).

Across the year, average absolute month-to-month movement was about $6.23—roughly 41% of the full-period mean—underscoring a choppy cadence. Excluding the June–July whipsaw, typical monthly shifts still averaged about $4.13. The range spanned from $7.13 to $27.90, a near 3× spread between low and high.

Seasonal and monthly dynamics

Seasonality showed a familiar trough-to-peak rhythm. Q1 was the softest quarter (average ≈ $9.49), with January as the low point and a rebound already underway by February. Q2 lifted materially (≈ $17.42), driven by the June spike. Q3 held elevated levels (≈ $18.08) with a rising slope from July through September. Q4 mixed higher October pricing with a step-down into December, consistent with year-end auction shifts where competition can reshuffle CPM analysis, CTR performance, and downstream install pricing.

Country vs. Global

With the country cut aggregated across all countries, this view represents the global Facebook Ads benchmark itself. Because the Crypto & Blockchain industry time series is not separately provided here, variance versus the cross‑industry global baseline cannot be quantified by month. In this reading, the selected and global lines align by definition, making the within-period dynamics—January lows, June peak, late‑summer elevation—the most instructive signals. The 12‑month average ($15.10), median ($12.64), and average monthly swing ($6.23) characterize the market as more volatile than a steady glide path, with cost pressure concentrated mid‑year and a relatively higher plateau into late Q3.

Closing

Understanding Facebook Ads benchmarks for cost per app install in Crypto & Blockchain across all countries highlights a year defined by a Q1 trough, a June spike, and elevated late‑summer pricing. These CPI trends provide a clear backdrop for assessing industry ad performance and country‑specific ad costs relative to global patterns.