See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
Across a $3B advertising sample, cost-per-app-install for Crypto & Blockchain (All countries) moved in pronounced waves rather than a steady march. The series shows two clear troughs in mid-2025 and late 2025, a dramatic spike in February 2026, and a soft landing by June 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries compared to the global benchmark.
Starting at $18.36 in June 2025 and ending at $11.85 in June 2026, the 13-month median cost-per-install averaged about $15.6 with a median of roughly $14.9. The series swung between a low of $9.34 (December 2025) and a high of $30.13 (February 2026) — a range that represents roughly a 223% gap from trough to peak. Month-to-month moves were sharp: June→July collapsed about 46%, December→January rebounded ~37%, then January→February surged ~135% before February→March dropped ~45%. On average, absolute month-to-month changes were about 35% — signaling high volatility for this metric relative to many steady campaign-cost series.
Rhythm in the data suggests a softer Q4 into December, where installs fell to the annual low. Early Q1 shows a rebound into January, then an outsized February spike that more than doubled the long-run average. The spring months oscillated — March fell back from the February peak, April rose modestly, and May–June declined again toward mid-year levels. The pattern reads as alternating periods of competition-driven softness and brief, intense cost spikes that reset the monthly baseline.
Because this series represents Crypto & Blockchain across All countries, it functions as a global snapshot. Relative to typical broader-market cost patterns (where CPC trends and CPM analysis often move more gradually), Crypto & Blockchain cost-per-install in this period was noticeably more volatile. December and July sat roughly 36–40% below the 13-month average, while the February spike was about 94% above it. In short, the Crypto & Blockchain global curve showed larger peaks and deeper troughs than many standard country-specific ad-cost series.
Understanding Cost Per App Install benchmarks for Crypto & Blockchain in All countries and how they relate to Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and overall industry ad performance helps marketers and creative strategists read momentum and volatility across the year.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per lead across different markets
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See how much it costs to get users to install an app