Facebook Ads Cost Per App Install Benchmarks for Crypto & Blockchain

Introduction

Global cost per app install for Crypto & Blockchain moved through a pronounced trough-to-crest cycle, bottoming in January before surging to a mid-year spike and easing into autumn. Across all countries, the median CPI averaged about $15.9 over the past 13 months, with a striking range from $7.22 (January 2025) to $27.90 (June 2025). The period opened at roughly $17.55 in November 2024 and closed near $17.18 in November 2025—virtually flat year over year (−2%), but with sharp intra-year swings that defined acquisition costs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain across all countries compared to the global benchmark.

The story in the data

The year began soft: CPI fell from $12.61 in December to a low of $7.22 in January. Momentum then alternated—+78% into February ($12.87), −29% in March ($9.17), then +61% in April ($14.74). After a brief pullback in May ($12.05), the market jolted to a cycle high in June at $27.90, more than doubling month over month (+131%) and running nearly 3.9x the January low.

That peak unwound just as quickly. July retraced to $12.24 (−56%), before a two-month rebuild brought costs to $19.88 in August (+62%) and $22.72 in September (+14%). Autumn moderated: October eased to $20.72 (−9%), with November landing at $17.18 (−17%). Across the full window, month-to-month absolute moves averaged $6.3, underscoring a volatile acquisition environment relative to the $15.9 median. The net effect: a full-circle return to mid-to-high teens by November, despite the dramatic mid-year spike.

Seasonal and monthly dynamics

Seasonality shows a clean cadence:

• Q4 2024 (Nov–Dec) averaged about $15.1—elevated but not extreme.
• Q1 2025 slumped to roughly $9.8, historically a softer period as auction pressure eases.
• Q2 rebounded to ~$18.2, driven by the June outlier.
• Q3 sustained that higher plateau at ~$18.3, with a late-quarter lift into September.
• Early Q4 2025 held firm at ~$19.0 across October–November, still above the yearly median but off the June apex.

In short, CPI for app installs in Crypto & Blockchain typically softened into early Q1, rose forcefully into mid-year, and then stabilized at elevated levels through early Q4.

Country vs. Global

Because this view aggregates all countries and serves as the market baseline, the selected Crypto & Blockchain series aligns one-for-one with the global benchmark throughout the period. The average gap to global is effectively zero across months, with identical highs (June’s $27.90), lows (January’s $7.22), and volatility profile (average monthly swing of ~$6.3). The global trend lifted +87% from Q1 to Q2 and held near that band through Q3 and early Q4; the selected view mirrors that same climb, spike, and settle.

Closing

Understanding Facebook Ads benchmarks for Cost per App Install in Crypto & Blockchain across all countries highlights a year marked by a deep Q1 trough, a dramatic June surge, and a late-year return to mid-to-high teens. These CPI patterns—viewed alongside broader CPC trends, CPM analysis, and CTR performance—help situate industry ad performance within the global context of country-specific ad costs and auction intensity.