Facebook Ads Cost Per App Install Benchmarks for Crypto & Blockchain

Introduction

Cost per app install showed a clear rise-and-reset rhythm over the last 13 months, with a dramatic mid‑year spike and a softer finish before rebounding in January. Using the global all‑industry benchmark as our anchor, median Cost Per App Install (CPI) averaged about $13.6, starting near $7.10 in January 2025, peaking at $23.76 in June, easing into December, and then lifting to $15.39 in January 2026. Monthly volatility was notable, with average absolute swings of roughly $4.5. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain across all countries compared to the global benchmark.

The story in the data

The year opened low at $7.10 (January 2025), climbed to $11.63 in February (+64% month over month), then cooled to $8.92 in March. A steady climb through April ($13.51) and May ($12.32) set the stage for June’s standout peak at $23.76—about 75% above the annual average and the clear high for the period. That spike unwound sharply in July, falling to $10.77 (−$12.99 vs. June), before regaining ground in August ($15.61) and September ($16.17). October held near-peak territory at $16.39, then the market eased into November ($14.57) and December ($10.43). January 2026 rebounded to $15.39, closing the period more than double the prior January’s level (+117% year over year).

Across the full window, CPI ranged from $7.10 to $23.76, an amplitude of $16.66. Month‑to‑month absolute changes averaged about $4.5, with the sharpest shifts clustering around the mid‑year surge and its subsequent correction.

Seasonal and monthly dynamics

Seasonally, Q1 was the softest (average ~$9.22), consistent with a period when acquisition costs often reset after Q4. Q2 was the most expensive (average ~$16.53), led by June’s spike. Q3 remained elevated but steadier (average ~$14.18), and Q4 was mixed: October kept to higher levels, while November and especially December eased, bringing CPI back near early‑year territory before the January rebound. Most months clustered between $10 and $16, with June the clear outlier.

Country vs. Global

With the country scope set to all countries, the selected Crypto & Blockchain view aligns to the global benchmark path shown here. A distinct, industry‑specific time series was not available in this slice, so the global all‑industry CPI serves as the directional proxy. Within that constraint, the pattern is clear: a low entry point in January 2025, a steep mid‑year rise, late‑year relief, and a January 2026 lift that keeps CPI above the annual average. Any regional deviations or industry‑specific gaps versus the global composite are not observable in the provided data.

Closing

As a directional read of Facebook Ads benchmarks, this CPI timeline highlights how acquisition costs for app installs can swing across the year, especially around mid‑year pressure points and end‑of‑year resets. Understanding cost per app install benchmarks for Crypto & Blockchain across all countries helps teams interpret country‑specific ad costs, compare against the global CPI trend, and contextualize broader CPC trends, CPM analysis, and CTR performance when evaluating cross‑channel pressures.