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Facebook Ads Cost Per App Install Benchmarks for Crypto & Blockchain in Norway

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Cost Per App Install for Crypto & Blockchain in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Main takeaways

  • The selected segment (Crypto & Blockchain in Norway) has no available data points for the period provided, so direct in-market benchmarks cannot be computed.
  • The global baseline for cost-per-app-install shows pronounced volatility, with an average of 12.67, a low of 6.20 (Oct 2024), and a high of 26.21 (Jun 2025).
  • Baseline costs rose sharply over the year: +271% from October 2024 to September 2025.
  • Noticeable seasonality appears: an early Q4 lift in November, a December pullback, a strong mid-year spike in June, and a renewed climb through late Q3.

This analysis looks at cost-per-app-install trends for industry Crypto & Blockchain and target country Norway compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Scope and data availability

  • Selected segment (Crypto & Blockchain, Norway): No monthly observations were provided in the period, so averages, highs/lows, percent change, and volatility cannot be calculated.
  • Baseline (global): Monthly median cost-per-app-install values from October 2024 to September 2025 are available and summarized below.

Global baseline benchmarks

  • Average cost-per-app-install: 12.67 across the 12-month window.
  • High: 26.21 in June 2025.
  • Low: 6.20 in October 2024.
  • Change from first to last month: +271% (from 6.20 in Oct 2024 to 22.99 in Sep 2025).
  • Volatility:
  • Average month-to-month swing: about 6.50, roughly 51% of the period average.
  • Largest spike: +15.78 from May to June 2025.
  • Largest dip: −13.86 from June to July 2025.

Seasonal patterns

  • Q4 behavior: A sharp rise into November (Oct to Nov +8.09), followed by a pullback in December. This aligns with typical holiday-driven competition and subsequent recalibration.
  • Early Q1 softness: Costs remain comparatively lower around January to March (6.36–6.87 range at the troughs).
  • Mid-year surge: A pronounced spike in June (26.21), the peak of the period.
  • Late Q3 build: Costs rise again in August and September (15.00 to 22.99), suggesting increased marketplace activity ahead of Q4.

Comparison to the baseline

  • Due to the absence of selected data for Crypto & Blockchain in Norway, relative positioning versus the global trend (e.g., above market, below average, or in line) cannot be determined.
  • The global series provides a directional reference for expected seasonality and volatility in cost-per-app-install across markets.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Crypto & Blockchain and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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