Facebook Ads Cost Per App Install Benchmarks in Denmark

Introduction

Denmark’s cost per app install (CPI) in 2025 traced a dramatic arc: exceptionally high through Q1, then a steep, month-over-month compression that pulled the market below global levels by mid-year. The year opened with outsized costs and peaked in March before a sharp unwind through July. Compared to the global benchmark, Denmark began the period at a substantial premium and ended with a distinct discount — a rare swing in a short window and a clear signal of volatility and shifting market pressure.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.

The story in the data

• Starting point vs. ending point: Denmark’s CPI was 102.8 in January and fell to 7.0 by July — a 93% decline across seven months.
• Highs and lows: The peak landed in March at 150.5, while July marked the low at 7.0. The median CPI averaged 81.5 across January–July.
• Monthly moves: +39% from January to February, +5% into March, then a sequence of declines: −36% in April, −53% in May, −40% in June, and −74% into July.
• Volatility: Average month-to-month absolute movement was 31.9 points, signaling far sharper swings than typical global patterns.

By quarter, the contrast is pronounced: Q1 averaged 132.0, while Q2 settled at 55.8 — a 58% step-down. The narrative is one of early-year inflation followed by sustained compression.

Seasonal and monthly dynamics

The rhythm in Denmark diverged from common platform seasonality. Instead of easing after the holidays and normalizing in Q1, CPI accelerated into March, then pivoted into a persistent decline from April onward. The four-month stretch from April to July formed a consistent downtrend, with each month posting a lower CPI than the last. The trough in July stands out not only as the period low but also as a reversal of Denmark’s earlier premium into a notable discount.

Globally, the pattern was different. After subdued levels in January and March, the benchmark spiked in June (27.9) before cooling in July (12.7). Subsequent global readings suggest activity picked up again in August–September, indicating typical mid-year demand pressure returning after a brief dip.

Country vs. Global

Across January–July, Denmark’s CPI averaged 81.5 versus the global 13.35 — roughly 6.1x higher. The gap, however, narrowed dramatically over time:

• January–March: Denmark ran 11–17x above the global benchmark (peaking at a 1,606% premium in March).
• May: The premium compressed to 3.8x.
• June: Near parity, Denmark sat about 3% below the global benchmark.
• July: The gap flipped decisively, with Denmark 45% below global CPI.

Volatility was also differentiated: Denmark’s average monthly swing (31.9 points) was more than four times the global benchmark’s 7.5 points, underscoring a choppier local market.

Closing

In sum, Facebook Ads benchmarks for cost per app install across all industries in Denmark show an elevated, volatile Q1 followed by a rapid normalization that brought CPI below global levels by July. Understanding CPI trends and country-specific ad costs helps contextualize industry ad performance and compare Denmark’s app install pricing to the global pattern.