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June 2025 - June 2026
Detailed observation of presented data
Denmark’s cost-per-app-install (CPI) showed a choppy, high-amplitude rhythm in mid-2025 compared with a steadier global baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Denmark compared to the global benchmark.
Across the three reported months, Denmark’s CPI averaged about 18.54, with a high of 26.89 in June 2025 and a low of 6.96 in July 2025. The series opens at 26.89 in June, collapses roughly 74% to 6.96 in July, then rebounds to 21.76 by September — a net decline of about 19% from June to September. That mid-summer trough and rapid rebound are the dominant features: June = 26.89, July = 6.96, September = 21.76.
By contrast, the global baseline over the same windows (and extending through mid-2026) averages roughly 15.54. For the months that overlap, Denmark ran materially different month-to-month: June Denmark was about +46% above the global June benchmark (26.89 vs 18.36), July ran ~30% below global (6.96 vs 9.95), and September was ~39% above global (21.76 vs 15.66). Denmark’s three-point sample thus averaged ~19% higher than the full baseline mean, but with much larger swings.
Volatility measures underline the point: Denmark’s month-to-month absolute change averaged ~17.4 points across the two observed transitions, compared with an average monthly absolute swing of ~5.6 points in the global baseline. In plain terms, Denmark’s CPI moved roughly three times more, making it a notably more volatile market in this window.
The limited Denmark series highlights a sharp summer dip and a strong fall rebound. Where the global baseline shows a December trough and a pronounced spike into February 2026 (a peak of ~30.13), Denmark’s pattern within the sample is concentrated in the June–September window: a high in early summer, a sudden mid-summer low, then recovery by early autumn. The baseline’s multi-month rhythm suggests typical seasonal pressure late in year and competitive spikes in early-year months; Denmark’s brief series captures a different, more abrupt intra-summer dynamic.
Relative phrasing summarizes the gap: Denmark was both above and below the market — about 46% above global in June, roughly 30% below in July, and nearly 39% above in September. The spread between Denmark’s best and worst relative positions runs roughly from −30% to +46% against the baseline. Overall, Denmark in this sample appears more volatile and, on average, slightly above the global CPI level for All industries.
Understanding Facebook Ads cost-per-app-install benchmarks for All industries in Denmark helps advertisers contextualize country-specific ad costs and compare CPI trends to broader CPM analysis, CPC trends, and CTR performance patterns across markets.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app