Facebook Ads Cost Per App Install Benchmarks in Denmark

Introduction

The headline in the Denmark market is a sharp reversal: cost per app install started the year dramatically above the global benchmark, then cascaded month after month to sit below the world average by July. The arc runs from a Q1 peak to a Q3 trough, with unusually large month-to-month swings that dwarf global volatility. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.

The story in the data

For all industries in Denmark, median cost per app install averaged about 81.5 during January–July. It opened at 102.8 in January, climbed to a high of 150.5 in March, and then fell continuously to a low of 7.0 in July. That’s a 95% decline from the March high to July, and a 93% drop from January to July.

Month-to-month movements were pronounced:

• Jan to Feb: +39.9 (+38.9%)
• Feb to Mar: +7.8 (+5.5%)
• Mar to Apr: −54.9 (−36.5%)
• Apr to May: −50.8 (−53.1%)
• May to Jun: −17.9 (−40.0%)
• Jun to Jul: −19.9 (−74.1%)

Volatility averaged 31.9 points in absolute monthly change, far above the global pattern. For comparison, the global benchmark averaged 12.6 across the same months with a much steadier 6.2-point monthly swing.

Seasonal and monthly dynamics

The rhythm in Denmark was a clear surge-then-slide. Q1 was expensive, culminating in March. From April onward, costs deflated each month: roughly halved in May versus April, down another 40% in June, and then a steep July reset.

Globally, the year began softer, tightened through Q2 with a notable spike in June, then pulled back in July. That broader cadence—Q1 troughs and mid-year tightening—is a familiar contour in Facebook Ads benchmarks, even as individual markets diverge. While this view centers on app install costs, marketers often read these moves alongside CPC trends, CPM analysis, and CTR performance to understand broader demand pressure and engagement shifts.

Denmark vs. Global

Denmark ran above market six of seven months, then flipped below in July:

• Average level: Denmark 81.5 vs. global 12.6 (+548%), roughly 6.5× higher.
• Peak premium: March was the widest gap, with Denmark about 1,590% above global.
• Narrowest gap: July, when Denmark fell 35% below global.
• Trend lines: Global costs rose 52% from January to July (7.10 to 10.77), while Denmark fell 93% (102.8 to 7.0).
• Volatility: Denmark’s month-to-month swings were about 5× larger than the global benchmark.

By June, Denmark’s costs were only 13% above global levels; by July, they were 35% below—marking a rapid normalization after an extraordinary Q1.

Closing

Understanding Facebook Ads benchmarks for cost per app install across all industries in Denmark highlights a year that opened with extreme premiums and closed the first half with a decisive correction. This country-specific ad costs view, set against the global benchmark, helps frame industry ad performance in Denmark, while complementary reads across CPC trends, CPM analysis, and CTR performance provide added context for how the market compares to worldwide patterns.