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Facebook Ads Cost Per App Install Benchmarks in Denmark

See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform

Cost Per App Install in Denmark

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • This analysis looks at cost per app install trends for industry All industries available and target country Denmark compared to the global trend.
  • Denmark’s median cost per app install averaged 81.47 across Jan–Jul 2025—about 6.7x above the global baseline (12.16) for the same months.
  • Peaks in Denmark were concentrated in Q1 (March high at 150.53), followed by a sharp, sustained decline to July (6.96), a 93% drop from January. Month-to-month volatility averaged 41%.
  • The global baseline remained far lower (range 6.36–26.21) with higher relative volatility (average absolute MoM change 66%), including a pronounced June spike.

Denmark trend summary (selected data)

  • Period covered: Jan–Jul 2025.
  • Average: 81.47; median: 95.60.
  • High/low: High in March (150.53); low in July (6.96). Range: 143.58.
  • Direction of travel: From 102.78 in January to 6.96 in July (−93%).
  • Volatility: Average absolute month-to-month change of 41%. Notable moves:
  • February (+39%) and March (+5%) increases from January.
  • Large corrections in April (−36%), May (−53%), June (−40%), and especially July (−74%).
  • Quarterly shape:
  • Q1 average: 132.01 (elevated).
  • Q2 average: 55.76 (down 58% from Q1).
  • Early Q3 (July): 6.96 (well below prior months).

Comparison with the global baseline

  • Overlapping months (Jan–Jul 2025) baseline statistics:
  • Average: 12.16; median: 11.36.
  • High/low: High in June (26.21); low in January (6.36). Range: 19.85.
  • Direction of travel: From 6.36 in January to 12.35 in July (+94%).
  • Volatility: Average absolute month-to-month change of 66%—higher than Denmark’s relative volatility.
  • Relative positioning by month:
  • Denmark vs global: 16.2x (Jan), 12.6x (Feb), 21.9x (Mar), 8.3x (Apr), 4.3x (May), ~1.0x (Jun), 0.56x (Jul).
  • Interpretation: Denmark sat far above market in Q1, converged toward market in June, and moved below average by July.
  • Averages: Denmark 81.47 vs global 12.16 (Jan–Jul), indicating Denmark was broadly above market despite the Q2–Q3 slide.

Seasonality signals in the data

  • Denmark (All industries, Denmark): Elevated Q1 costs with a steady decline through Q2 into early Q3.
  • Global baseline: A notable November uplift (14.28) vs October (6.20), easing in December (8.52); a pronounced June spike (26.21) and higher levels into late summer/early fall (15.00 in August, 22.99 in September). Overall, the baseline suggests midyear and late-year cost pressures.

Bottom line

Across All industries in Denmark, cost per app install started the year significantly above global Facebook Ads benchmarks, then compressed rapidly—reaching parity by June and moving below the global median by July. Understanding cost per app install benchmarks on Facebook Ads in industry All industries available and Denmark helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Denmark Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day

Potential Advertising Impact

CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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