Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
Main story: Denmark’s cost per app install (COST_PER_APP_INSTALL) moved from a below-market level in July 2025 to a materially above-market level by September 2025, showing a sharp short‑term lift and elevated volatility compared with the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Denmark compared to the global benchmark.
Denmark’s series (All industries) shows a low of about $6.96 in July 2025 and a high of $21.76 in September 2025 — an absolute rise of roughly $14.80 and a relative increase of ~213% from start to finish. The two‑point average for Denmark across the available months is about $14.36. By contrast, the global baseline moved from $9.95 in July 2025 to $15.66 in September 2025, a more moderate jump of ~57.5% over the same interval.
Across the full baseline window (July 2025–July 2026) the global median averaged roughly $21.8, but that average is pulled upward by a large outlier in July 2026 (a spike to about $96.91). Excluding that extreme month yields a trimmed baseline average near $15.6, which is close to Denmark’s two‑point mean. The baseline’s typical range outside the outlier sits between about $9.36 (Dec 2025) and the mid‑teens, with occasional spikes (notably February 2026 at $30.13).
The baseline shows a pattern of modest month‑to‑month variation punctuated by occasional dramatic spikes — a steady middle band through much of late 2025 into spring 2026, then a pronounced outlier in July 2026. Denmark’s observed span captures a rapid momentum shift: a soft starting point in July followed by a sharp rebound into September. With only two reported months for Denmark, the rhythm reads as a quick, high‑magnitude move rather than a gradual seasonal slope.
In the baseline, softer months appear around late Q4 (December’s low ~ $9.36) with intermittent lifts into early Q1 and mid‑year. The Denmark datapoints show a counter‑seasonal pulse relative to the July baseline level, transforming from below-average to above-average inside two months.
Relative framing: Denmark began about 30% below the global baseline in July 2025 (6.96 vs 9.95) and swung to roughly 39% above the baseline by September 2025 (21.76 vs 15.66). The gap therefore moved from materially below‑market to materially above‑market across the sampled interval — a swing of nearly 70 percentage points in relative position. In volatility terms, Denmark’s two-point swing is far steeper than the baseline’s typical month‑to‑month moves (excluding the extreme July 2026 spike), indicating a more volatile short window for country‑specific ad costs.
Understanding COST_PER_APP_INSTALL benchmarks, Facebook Ads benchmarks, CPC trends and country-specific ad costs for All industries in Denmark gives a clear picture of how Denmark’s ad acquisition costs can diverge from global CPM analysis and CTR performance norms across short windows. This summary highlights Denmark and All industries.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
Travel campaigns may raise CPM and CPC during Easter. Retail and hospitality competition may increase in late December. Whit Weekend may reduce weekday competition. Holiday retail closures may lower competition while pre-holiday CPMs rise.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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