See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
November 2024 - November 2025
Detailed observation of presented data
Denmark’s app install market told a tale of two halves in 2025: a soaring, high-cost Q1 that flipped into a sharp, sustained cost reset through early Q3. Median cost per app install (CPI) for all industries in Denmark averaged 81.5 across January–July, far above the 13.7 global median over the same window. Yet momentum shifted decisively as the year progressed: from a March peak at 150.5 to a July low of just 7.0, Denmark moved from among the most expensive app install markets to below the global benchmark by midsummer. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
Denmark started 2025 elevated at 102.8 in January, climbed 39% to 142.7 in February, and peaked at 150.5 in March. From there, CPI dropped -36% in April (95.6), -53% in May (44.8), -40% in June (26.9), and another -74% in July (7.0). Across these seven months, Denmark’s CPI ranged from 6.96 to 150.53, with an average monthly swing of 31.9 points—about four times the global volatility (8.2 points). The full period marked a 93% decline from January to July.
Globally, the pattern was steadier and lower: CPI averaged 13.7, with a high of 27.9 in June and a low of 7.2 in January. The global curve rose into Q2 and eased into July, whereas Denmark’s curve spiked early and then cascaded downward.
The Danish market’s high-cost crest in Q1 contrasts with a classic global rhythm where install costs typically lift into late Q2. Denmark’s median CPI formed a steep arc—January through March were the pressure months, April began the unwind, and costs fell in stages through early Q3. By June, Denmark’s CPI was near parity with the global median; by July, it was substantially lower. The global series, by comparison, showed a gentler slope: gradual strengthening from January into a June high, then a modest pullback.
Relative positioning shifted dramatically. Denmark sat 11–16x above the global median in Q1 (March was the widest gap at 16.4x). The spread narrowed rapidly in Q2: April was 6.5x above global, May 3.7x, and by June Denmark dipped 4% below the global level (26.9 vs. 27.9). July widened the under-market position to 43% below global (7.0 vs. 12.2). On average, Denmark’s CPI was roughly 5.9x the global median across January–July, but the direction of travel—high to low—was the defining story.
While CPC trends, CPM analysis, and CTR performance offer additional context within Facebook Ads benchmarks, this readout centers on country-specific ad costs for app installs. The takeaway is a volatile Denmark market that began the year at extreme premiums and transitioned to below-market levels by midsummer.
Understanding Facebook Ads cost per app install benchmarks for all industries in Denmark helps advertisers gauge country-specific ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app