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August 2025 - August 2026
Detailed observation of presented data
Main story: Denmark’s cost per app install (COST_PER_APP_INSTALL) moved from a below-market level in July 2025 to a materially above-market level by September 2025, showing a sharp short‑term lift and elevated volatility compared with the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Denmark compared to the global benchmark.
Denmark’s series (All industries) shows a low of about $6.96 in July 2025 and a high of $21.76 in September 2025 — an absolute rise of roughly $14.80 and a relative increase of ~213% from start to finish. The two‑point average for Denmark across the available months is about $14.36. By contrast, the global baseline moved from $9.95 in July 2025 to $15.66 in September 2025, a more moderate jump of ~57.5% over the same interval.
Across the full baseline window (July 2025–July 2026) the global median averaged roughly $21.8, but that average is pulled upward by a large outlier in July 2026 (a spike to about $96.91). Excluding that extreme month yields a trimmed baseline average near $15.6, which is close to Denmark’s two‑point mean. The baseline’s typical range outside the outlier sits between about $9.36 (Dec 2025) and the mid‑teens, with occasional spikes (notably February 2026 at $30.13).
The baseline shows a pattern of modest month‑to‑month variation punctuated by occasional dramatic spikes — a steady middle band through much of late 2025 into spring 2026, then a pronounced outlier in July 2026. Denmark’s observed span captures a rapid momentum shift: a soft starting point in July followed by a sharp rebound into September. With only two reported months for Denmark, the rhythm reads as a quick, high‑magnitude move rather than a gradual seasonal slope.
In the baseline, softer months appear around late Q4 (December’s low ~ $9.36) with intermittent lifts into early Q1 and mid‑year. The Denmark datapoints show a counter‑seasonal pulse relative to the July baseline level, transforming from below-average to above-average inside two months.
Relative framing: Denmark began about 30% below the global baseline in July 2025 (6.96 vs 9.95) and swung to roughly 39% above the baseline by September 2025 (21.76 vs 15.66). The gap therefore moved from materially below‑market to materially above‑market across the sampled interval — a swing of nearly 70 percentage points in relative position. In volatility terms, Denmark’s two-point swing is far steeper than the baseline’s typical month‑to‑month moves (excluding the extreme July 2026 spike), indicating a more volatile short window for country‑specific ad costs.
Understanding COST_PER_APP_INSTALL benchmarks, Facebook Ads benchmarks, CPC trends and country-specific ad costs for All industries in Denmark gives a clear picture of how Denmark’s ad acquisition costs can diverge from global CPM analysis and CTR performance norms across short windows. This summary highlights Denmark and All industries.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app