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July 2025 - July 2026
Detailed observation of presented data
Denmark’s cost-per-app-install (CPI) series tells a compact but dramatic story: a steep decline in July followed by a sharp rebound into September, leaving the three-month average modestly above the global baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Denmark compared to the global benchmark.
The Denmark series begins at 26.89 in June 2025, plunges to 6.96 in July, then climbs back to 21.76 by September — a net decline of about 19% from June to September. Across those three months Denmark averaged roughly 18.54 per install, with a high of 26.89 and a low of 6.96. That swing produced extreme month-to-month moves: about a 74% drop into July and roughly a 213% rebound from July to September.
By contrast the global baseline (June 2025–June 2026) averaged about 15.55 per install, with its own high of 30.13 (February 2026) and low of 9.34 (December 2025). Comparing the overlapping months, Denmark ran about 26–27% above the baseline on average for June–September 2025 (Denmark 18.54 vs. baseline 14.66 for those same months).
Volatility in Denmark was pronounced: the three-month standard deviation is roughly 10.3 points (about 56% of the Denmark mean), versus an approximate 5.3-point standard deviation for the 13-month global baseline. Put simply, Denmark’s CPI series for this window was almost twice as volatile as the broader market.
The Denmark data shows a rapid trough in July followed by a rebound into late summer — a short, sharp rhythm rather than a slow seasonal climb. The baseline shows more typical month-to-month movement with a notable peak in February 2026 and softer levels in late Q4 (December). Across the baseline period, there is evidence of heightened late-winter spikes and softer year-end pricing; Denmark’s three-point series sits inside that calendar but with more abrupt momentum swings.
Relative to the global benchmark, Denmark’s position varies widely month to month. In June 2025 Denmark ran about 47% above the global CPI (26.89 vs. 18.36). In July it flipped to roughly 30% below the market (6.96 vs. 9.95). By September Denmark was again above the benchmark, about 39% higher (21.76 vs. 15.66). The narrowest gap appeared in July (Denmark ~30% below), and the widest in June (~47% above), illustrating a much choppier pattern than the baseline.
Understanding Cost Per App Install benchmarks for all industries in Denmark — and how they diverge from global CPI trends — provides clear visibility into country-specific ad costs and industry ad performance within broader Facebook Ads benchmarks and CPC/CPM analysis.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app