See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
June 2025 - June 2026
Detailed observation of presented data
Education cost-per-app-install showed a choppy, high-cost profile versus the global benchmark across the 12-month window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in All countries available compared to the global benchmark.
The Education metric opened at about $60.86 per install in June 2025 and closed the period at roughly $29.65 in May 2026 — a net decline of about 51% from start to finish. Across the year the Education median cost-per-app-install averaged approximately $65.08, with a low of $9.31 (August 2025) and a peak of $167.21 (November 2025). By contrast, the global baseline averaged about $15.86 over the same months.
Monthly swings were dramatic: the largest single jump came from October to November 2025 (≈ +603%), when Education spiked to its annual high. That spike reversed sharply into December (a ~56% drop). Spring also showed lift — February to March rose ~68% — before another steep fall into May (~ −79% from April). In absolute terms, the Education series moved an average of about $45.6 per month between months.
Seasonal rhythm is visible but not uniform. Late-year volatility dominated: a pronounced spike in November (Q4) stood out as the costliest point, followed by a partial rebound and then elevated levels through early 2026. The period around August–September registered some of the softest points (August registered the series low), while March–April produced secondary highs. Overall the pattern reads as high-amplitude swings concentrated around the Q4–Q1 boundary and again in early spring.
Typical seasonal language fits the data: tighter competition and higher costs clustered into Q4 and early Q1 windows, with intermittent troughs in late summer. These monthly dynamics created an irregular cadence rather than a smooth seasonal curve.
Measured against the global benchmark, Education cost-per-install was consistently higher on average — roughly 4.1× the global median (Education $65.1 vs global $15.9, ~+310% above). There were brief moments of parity or below-baseline readings (August 2025: Education $9.31 vs baseline $12.51, about 25% below global), and near-parity in July 2025 (Education ~13% above baseline). At the widest gap, November 2025 saw Education costs more than 11× the global level (Education $167.21 vs baseline ~$14.86). Volatility was also materially greater: monthly absolute swings averaged ~$45.6 for Education versus ~$5.8 for the global baseline — roughly eight times more volatile.
Understanding cost-per-app-install benchmarks for Education across All countries helps frame how industry ad performance diverged from global patterns. This snapshot ties into broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance discussions, and country-specific ad costs relevant to industry ad performance for Education in All countries available.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
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See how much it costs to get users to install an app