See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
Education app install costs ran notably above the market this cycle and showed dramatic month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in All countries available compared to the global benchmark.
In plain terms: Cost Per App Install for Education averaged roughly $68.5 across the period — about 4.4x the baseline global median of $15.6. The series shows sharp spikes (a November 2025 surge and a sustained high through early 2026) and deep troughs in midsummer 2025, creating a volatility profile far higher than the overall market.
The Education cost series started at $60.86 in June 2025 and closed at $101.10 in June 2026, a net lift of ~66% from start to finish. Across 13 months the average was ~$68.5; the high was $167.21 (November 2025) and the low was $9.31 (August 2025) — an almost 18x spread between extremes.
Key monthly movements read like a sequence of spikes and rebounds. After a steep drop from $60.9 (June) to $11.2 (July) and a bottom at $9.31 (August), costs climbed through autumn to $23.83 (October) before exploding to $167.21 in November — a roughly 600% jump month-over-month. That November peak pulled back to $73.77 in December, then oscillated through $62–$139 from January to April 2026, with another dip to $38.16 in May and a rebound to $101.10 in June 2026.
Baseline behavior contrasts strongly: the global median began at $18.36 and ended at $11.85 (a ~35% decline), with a much smaller high/low range (peak ~$30.13 in Feb 2026, low ~$9.34 in Dec 2025).
Seasonally, Education app-install costs show a volatile rhythm rather than a smooth seasonal curve. Summer 2025 (July–August) produced the lowest points; late Q4 2025 produced the sharpest surge, then early 2026 saw elevated, though variable, levels (March–April run-up). May 2026 softened before costs rebounded in June.
In contrast, the global benchmark exhibits milder seasonal shifts: a modest Q4 softness followed by a Q1 uptick around February and then steadier mid-year pricing. The Education series’ pattern reads as punctuated episodes of intensified competition or campaign resets rather than a consistent seasonal slope.
Relative to the baseline, Education app-install costs were persistently above market. The period average for Education (~$68.5) sat about 340% higher than the global median (~$15.6). Month-to-month volatility underscores the gap: average absolute monthly movement for Education was roughly $46.3, compared with about $5.5 for the baseline — roughly 8x more volatile.
At its narrowest, Education costs were still substantially above the baseline (for example, late summer 2025 when Education was near $9–$12 vs. baseline ~$10–$12), but the gap widened dramatically in November 2025 and several early-2026 months when Education was two to ten times the global median.
Understanding Cost Per App Install benchmarks for Education in All countries available, and how they diverge from broader Facebook Ads benchmarks and CPC trends, clarifies the scale and rhythm of industry ad performance and country-specific ad costs across the year.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app