See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
November 2024 - November 2025
Detailed observation of presented data
Global Education app install costs ran hot and choppy this year, sitting well above the market and moving in dramatic waves. Median Cost per App Install (CPI) for Education across all countries averaged about $85.8 from November 2024 to October 2025, peaking in September at $188.1 before a sharp cooldown in October. In contrast, the global all‑industry benchmark averaged $15.1 and moved more gently, with a much narrower range. Education’s pattern shows a soft start in December–January, a powerful spring lift, and a late‑summer crest.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in all countries (global) compared to the global benchmark.
Education CPI began at $41.47 in November 2024 and closed at $78.12 in October 2025—an +88% rise across the window. The median low arrived in January at $25.02, followed by a sustained climb to the September high of $188.08, a 6.5x increase from trough to peak. The full‑period average was $85.75, with a wide range of $163 between low and high.
Month to month, movement was pronounced. Average absolute MoM change reached $48.66, indicating sizable swings relative to the average level. Notable shifts included a swift spring acceleration: March to April jumped +$57.6 (to $125.88), followed by a May pullback (−$57.3) and a fresh surge into June (+$79.3 to $147.90). The late‑summer run continued with August (+$53.3) into the September apex, before the sharpest single‑month correction in October (−$110.0).
By contrast, the all‑industry benchmark traced a calmer path: average $15.10, low at $7.13 in January, high at $27.90 in June, and average MoM volatility of just $6.23.
Seasonally, Education CPI was softest in December–January and then climbed through Q1, accelerating into early Q2 with a pronounced April spike. Q2 proved choppy but elevated (April and June stand out), while Q3 built momentum, culminating in September’s high. Early Q4 (October) showed a notable pullback from that peak.
The broader market displayed a milder version of this rhythm: a January trough, a gentle lift through Q2 with a June bump, steady levels in late summer, and a modest step down in October. Education followed the same directional arc but with far steeper amplitudes.
Education globally ran materially above market throughout. On average, Education CPI was about 5.7x the global all‑industry median (+~470%). The gap was narrowest in December 2024 (2.5x) and widest in April 2025 (about 10x). Education’s line climbed +88% from November to October, while the global benchmark rose a modest +21%. Volatility was also higher for Education—monthly swings of $48.7 versus $6.2 for the market, translating into more frequent and larger excursions around the median.
This positioning held consistently: Education exceeded the benchmark every month, from January (3.5x) to September (8.1x), emphasizing both elevated costs and a more turbulent path.
These Facebook Ads benchmarks for Cost per App Install show Education’s global CPI trends as elevated, seasonal, and more volatile than the market, with highs in late summer and a strong correction into October. While this view aggregates country‑specific ad costs, it clarifies how Education app install pricing compares to the global benchmark and complements broader CPC trends, CPM analysis, and CTR performance insights. Understanding cost‑per‑app‑install benchmarks for the Education industry worldwide helps advertisers evaluate app acquisition costs against global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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See how much it costs to get users to install an app