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Facebook Ads Cost Per App Install Benchmarks for Education in Israel

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Cost Per App Install for Education in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost per app install benchmarks: Education in Israel vs. global

This analysis looks at cost per app install trends for the Education industry in Israel compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

  • Education in Israel ran above market throughout the period (Oct 2024–Jun 2025): average $35.84 vs. a global average of $11.31 (+217%, or ~3.2x higher).
  • Volatility was elevated but steadier than global: average absolute month-to-month change of 50.5% vs. 67.8% globally.
  • Clear seasonality: softer costs in December–January, then a steep run-up from February into spring, a dip in May, and a peak in June. The global trend also lifts in November, cools in December–January, and spikes sharply in June.

Education in Israel: trend highlights

  • Period average: $35.84 (Oct 2024–Jun 2025)
  • High: $61.52 in Jun 2025; Low: $12.50 in Jan 2025; Range: $49.03
  • First-to-last change: +215% from Oct 2024 ($19.53) to Jun 2025 ($61.52)
  • Month-to-month moves (notable):
  • Nov vs. Oct: +12.5%
  • Dec vs. Nov: −32.2% and Jan vs. Dec: −16.1% (year-end softness)
  • Feb vs. Jan: +204.9% (sharp rebound)
  • Apr vs. Mar: +6.8% (stabilization at a high level)
  • May vs. Apr: −32.3% (pullback)
  • Jun vs. May: +54.1% (new peak)

Overall, Education in Israel shows pronounced seasonality with a trough in January and an aggressive climb into late Q2.

Global baseline: trend highlights

  • Period average: $11.31
  • High: $26.21 in Jun 2025; Low: $6.20 in Oct 2024; Range: $20.02
  • First-to-last change: +323% (Oct 2024 to Jun 2025)
  • Month-to-month moves (notable):
  • Nov vs. Oct: +130.5% (Q4 lift)
  • Dec vs. Nov: −40.3% and Jan vs. Dec: −25.4% (holiday-to-January cooldown)
  • May vs. Jun: +151.2% (strong June spike)

How Israel compares to the global benchmark

  • Above market every month (9/9). The premium over global averaged +217%.
  • The gap widened most in Mar 2025 (~8.0x global) and remained large in Apr (~5.1x).
  • Even at its narrowest in Nov 2024, Israel’s Education costs were ~1.5x global.
  • Volatility: Israel’s Education series was meaningfully less volatile (50.5% MoM) than the global benchmark (67.8% MoM), despite large spikes in February and June.
  • Seasonality alignment: Both series soften in December–January and peak in June, indicating shared seasonal pressures; Israel’s Education costs, however, sit consistently and materially above the global median.

Understanding cost per app install benchmarks on Facebook Ads in industry Education and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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