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Facebook Ads Cost Per App Install Benchmarks for Education in Spain

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Cost Per App Install for Education in Spain

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, Education app-install costs in Spain ran well above the global trend on average.
  • The selected series averaged 28.90 per install versus the global baseline’s 11.74, or about 2.46x above market. Even excluding August’s spike, Spain averaged 17.86 (+52% vs. baseline).
  • Volatility was extreme: average month-to-month absolute change was around 400% for Spain, versus about 62% globally.
  • Seasonal shape diverged from the market: Spain showed elevated costs in Q1 and a dramatic August surge, while the global series peaked in June and stayed comparatively stable in Q4/Q1.

What this analysis covers

This analysis looks at cost-per-app-install trends for industry Education and target country Spain compared to the global trend.

Education in Spain: monthly benchmarks and volatility

  • Average across Oct 2024–Aug 2025: 28.90
  • High: 139.26 in Aug 2025 (sharp surge)
  • Low: 1.80 in Oct 2024
  • First-to-last change: from 1.80 (Oct 2024) to 139.26 (Aug 2025), an increase of over +7,600%.
  • Notable spikes/dips:
  • Oct → Nov: +1,156% (1.80 to 22.57)
  • Nov → Dec: −89.8% (22.57 to 2.29)
  • Dec → Jan: +1,076% (2.29 to 26.96)
  • Mar → Apr: −86.1% (31.09 to 4.33)
  • Jul → Aug: +1,131% (11.32 to 139.26)
  • Overall volatility: average absolute month-to-month change ≈ 398%, indicating highly unstable acquisition costs.

Seasonal pattern signals:

  • Q4 was mixed (low in October, spike in November, dip in December).
  • Q1 (Jan–Mar) trended high (26.96–32.91–31.09).
  • A mid-year pullback in April (4.33) gave way to renewed strength in May–June (15.10 and 30.23).
  • August showed an outsized surge to 139.26.

Global baseline comparison

  • Average (same months): 11.74
  • High: 26.21 in Jun 2025
  • Low: 6.20 in Oct 2024
  • First-to-last change: +142% (6.20 in Oct 2024 to 15.00 in Aug 2025).
  • Volatility: average absolute month-to-month change ≈ 61.7%, much steadier than Spain’s Education series.

Relative positioning vs. market

  • On average: Spain’s Education cost-per-app-install was about 2.46x above the global benchmark.
  • By month: Spain ran above market in 7 of 11 months (notably Jan–Mar, May–Jun, Aug) and below in 4 (Oct, Dec, Apr, Jul).
  • Seasonal alignment:
  • Market: lift in November and June; relatively moderate movements elsewhere.
  • Spain (Education): elevated Q1 and an exceptional August spike, indicating a different seasonal footprint than the global trend.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Education and Spain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Spain Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 17Maundy Thursday (some regions)
Apr 18Good Friday
Apr 21Easter Monday (some regions)
May 1Labour Day
Aug 15Assumption Day
Oct 13National Day of Spain
Nov 1All Saints' Day
Dec 6Constitution Day
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)

Potential Advertising Impact

CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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