Facebook Ads Cost Per App Install Benchmarks for Energy and Mining

Introduction

The headline: app-install costs were uneven across the 13-month window, with a sharp February 2026 spike that punctuated an otherwise steady average. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in All countries available compared to the global benchmark.

The story in the data

The global benchmark for COST_PER_APP_INSTALL began at about $18.36 in June 2025 and finished at roughly $11.85 in June 2026, producing a net decline of about 35% from start to finish. Across the period the median cost averaged approximately $15.55 per install. The low point occurred in December 2025 at $9.34; the high point was an outsized spike in February 2026 at $30.13 — more than three times the December trough and roughly double the multi-month average.

Monthly dynamics show frequent swings: the typical month-to-month absolute change averaged about $5.5, which is roughly 36% of the series mean — a clear sign of meaningful volatility. The February jump (January → February: +$17.30, ≈ +135%) and the rapid retracement the next month (February → March: −$13.56, ≈ −45%) are the most pronounced moves. Secondary dips in July 2025 (~$9.95) and December 2025 (~$9.34) mark the lower regime of the year.

Seasonal and monthly dynamics

The series shows a rhythm of softer pockets around mid-summer and year-end: July and December sit near the year’s minima. Q4 (October–December 2025) moved from a mid-two-teens level down to the December trough. Early Q1 saw a rebound into January, an extreme spike in February, and a partial correction in March. Spring to early summer (April–June 2026) trended back toward the low-to-mid teens, finishing lower than the prior June. Overall, the period reads as a sequence of localized troughs and a standout late-winter surge rather than a smooth seasonal cycle.

Country vs. Global

For this dataset, a separate month-by-month time series specifically labeled for Energy and Mining in All countries available was not provided alongside the global baseline. The narrative above therefore describes the overall benchmark available in the dataset. As a global benchmark, COST_PER_APP_INSTALL averaged ~$15.55 and exhibited above-average volatility driven by the February 2026 spike and December/July troughs. Without a distinct Energy and Mining series in the upload, explicit “above market” or “below average” comparisons for that industry–country pair cannot be calculated from these inputs.

Closing

This summary outlines COST_PER_APP_INSTALL trends and volatility in the global benchmark as provided; understanding COST_PER_APP_INSTALL benchmarks for Energy and Mining in All countries available helps frame Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and broader country-specific ad costs and industry ad performance comparisons.