Facebook Ads Cost Per App Install Benchmarks for Energy and Mining

Introduction

The Cost per App Install picture over the last 13 months reads like a pendulum: a steep drop into January, a forceful rebound through spring, a dramatic June spike, and a late‑year cool‑down that leaves costs almost exactly where they started. Across the global benchmark, median cost per app install averaged $15.91 from November 2024 through November 2025, with a wide spread between a January low and a June peak. Volatility was pronounced, but the year closed nearly flat versus its starting point.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark. Segment‑specific readings for Energy and Mining in all countries are not available in this pull, so the global benchmark provides the directional context.

The story in the data

The period opens at $17.55 in November 2024 and ends at $17.18 in November 2025 — a modest 2% decline across the window. In between, the market ranged from a low of $7.22 in January to a high of $27.90 in June, a $20.69 swing that defined the year’s arc. The average sat at $15.91, with roughly two‑thirds of months clustered between $12 and $21.

Month to month, the global benchmark moved in broad strokes. December fell 28%, then January dropped another 43% to the trough. February rebounded 78%, March eased 29%, and April lifted 61%. The standout move arrived in June: +132% month over month to $27.90, roughly 75% above the 13‑month average. July corrected sharply (−56%), August bounced (+62%), and September pushed higher to $22.72 before a measured taper in October (−9%) and November (−17%). On average, absolute month‑to‑month changes were $6.29, equating to a sizable 46% average swing, underscoring a highly elastic marketplace for app‑install costs.

Seasonal and monthly dynamics

A classic seasonal rhythm emerges. The first quarter was the softest stretch, averaging $9.75 across January–March, with January marking the period’s bottom. The second quarter accelerated to an $18.23 average, culminating in the outsized June peak. The third quarter sustained that elevation at $18.28 on average, with August–September carrying momentum. Entering the year’s end, October was elevated at $20.72 before easing to $17.18 by November; December of the prior year was notably softer at $12.61. In short: a Q1 trough, a mid‑year surge, and a late‑year normalization frame the benchmark.

Country vs. Global

Because the Energy and Mining, all‑countries segment is not available in this snapshot, only the global benchmark is shown. As a result, any premium or discount versus market for Energy and Mining cannot be quantified here. The benchmark itself was choppy (−43% from December to January, +132% from May to June) yet broadly mean‑reverting across the 13 months (−2% from November to November). These dynamics set the directional backdrop for evaluating industry ad performance when segment‑level data is present.

Closing

Facebook Ads benchmarks for cost per app install show a volatile but ultimately steady year, with a deep Q1 trough and a mid‑year spike that reset the range. Understanding cost per app install trends for the Energy and Mining industry across all countries — and how they compare to global Facebook Ads benchmarks alongside broader CPC trends, CPM analysis, and CTR performance — helps frame country‑specific ad costs and industry ad performance relative to the market’s prevailing rhythm.