Facebook Ads Cost Per App Install Benchmarks for Energy and Mining

Introduction

Global cost per app install for Energy and Mining followed a clear arc: a soft open, a sharp mid‑year run‑up, and an elevated finish. The period began in November at 15.83, slid to a January trough of 7.13, then surged into a June peak at 27.90 before settling into a higher band through early Q4, closing October at 19.14. Across the 12 months, the period average landed at 15.10, with volatility that mattered—monthly movements averaged about 6.2 points, punctuated by outsized swings in June and September.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.

The story in the data

Starting from 15.83 in November, cost per app install (CPI) eased in December (11.30) and bottomed in January (7.13), nearly 53% below the period average. A brief rebound in February (12.52) gave way to another dip in March (8.83), creating a protracted soft patch around the low teens.

Momentum turned decisively in Q2. April (12.59) and May (11.77) set the base for a dramatic June spike to 27.90—about 85% above the period average and 137% higher than May. July retraced to 12.69, but the second half never returned to Q1 levels: August climbed to 18.24, September pressed higher to 23.31, and October cooled to 19.14 while remaining elevated. From the January low to October, CPI rose 168%, and the full-year range spanned 7.13 to 27.90—nearly a 4x spread.

Volatility averaged 6.2 points per month, with the largest jump from May to June (+16.1) and the sharpest pullback from June to July (−15.2). Seven of twelve months sat below the 15.10 period average, underscoring how June and September concentrated the year’s inflationary pressure.

Seasonal and monthly dynamics

The rhythm here aligns with familiar seasonal contours. Late Q4 of the prior year (November–December) ran below the period average, and early Q1 (January–March) marked the annual low. The market then built through Q2 into a pronounced June peak, with Q3 staying elevated—especially August and September—before easing slightly into October while holding at a higher plateau than the start. In quarterly terms, Q1 averaged 9.49, Q2 lifted to 17.42 on the June surge, and Q3 held near 18.08.

Country vs. Global

Because this view aggregates all countries, the series is the global benchmark for Facebook Ads benchmarks in Energy and Mining. Against its own period average of 15.10, the gap ranged from 53% below (January) to 85% above (June). The back half (May–October) averaged 18.84, outpacing the first half’s 11.37 by 66%, highlighting a stronger and more volatile second act. In contrast to steadier CPC trends or CPM analysis patterns seen in other objectives, this CPI series was notably choppy, with CTR performance context suggesting demand dynamics and competitive timing can amplify swings in country-specific ad costs when rolled up globally.

Closing

Understanding Facebook Ads cost per app install benchmarks for the Energy and Mining industry across all countries shows a year defined by a Q1 trough, a powerful mid‑year escalation, and a higher landing zone into Q4. These CPI trends offer a clear read on industry ad performance at a global level and a basis for comparing country-specific ad costs to the broader pattern.