Facebook Ads Cost Per App Install Benchmarks for Energy and Mining

Introduction

Global Facebook Ads benchmarks for cost per app install (CPI) tell a clear story: 2025 opened soft, surged mid-year, cooled into December, and then rebounded at the start of 2026. The series moved from $7.10 in January 2025 to a June peak of $23.76 before retracing to $10.43 in December, finishing at $15.39 in January 2026. Volatility was meaningful, with a dramatic mid-year spike and an equally sharp correction in July, followed by steadier, smaller moves in late Q3 and early Q4.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in all countries compared to the global benchmark. For this period, segment-level coverage for Energy and Mining across all countries mirrors the global benchmark, so the global series serves as the directional proxy.

The story in the data

Across the 13-month window, global CPI averaged about $13.58. The high-water mark was June 2025 at $23.76, while the low came in January 2025 at $7.10—a 2.3x swing. The year of 2025 alone averaged $13.43, placing the June peak roughly 77% above the annual mean. The range from trough to peak spanned $16.66, which is about 123% of the overall average, underscoring a broad trading band.

Momentum shifted quickly throughout the year. After a low start in January, CPI climbed 64% in February, dipped 23% in March, and then jumped 51% in April. The largest single move arrived in June: +93% month over month versus May. That spike was followed by the sharpest correction of the period in July, down 55% from June. Late Q3 steadied with modest gains—+3.6% in September and +1.3% in October—before easing 11% in November and 28% into December. The new year began with a rebound, up 48% from December to January 2026. On average, monthly absolute moves were about $4.50, roughly one-third of the period average—substantial, but not chaotic outside the June–July whipsaw.

Seasonal and monthly dynamics

The rhythm of 2025 reflected familiar seasonality. Q1 was the trough at an average of $9.22, with the year’s low in January and a brief February lift. Q2 was the most expensive quarter at $16.53, driven almost entirely by the June peak. Q3 normalized to $14.18, with a reset in July and a gradual climb into September. Q4 averaged $13.80, softer than Q2 and Q3, and ended with a pronounced December dip to $10.43 before a January 2026 rebound. The pattern reads as early-year softness, a decisive mid-year peak, a calmer late Q3, and a gentle fade into year-end.

Country vs. Global

Because the selected view aggregates Energy and Mining across all countries and aligns to the global benchmark, the gap to global is effectively 0% throughout this period. Using the global CPI trend as the reference, the market’s profile shows a +117% lift from January 2025 to January 2026, a peak-to-trough range of $16.66, and average monthly volatility near $4.50. Until a distinct Energy and Mining series is available, this global curve is the most reliable frame for country-specific ad costs and industry ad performance context.

Closing

Understanding Facebook Ads benchmarks for cost per app install in the Energy and Mining industry across all countries highlights a year defined by a mid-year spike, late-year softening, and an early 2026 rebound. While this report centers on CPI, it complements broader Facebook Ads benchmarks such as CPC trends, CPM analysis, and CTR performance, helping situate industry ad performance within global patterns for the Energy and Mining category.