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Facebook Ads Cost Per App Install Benchmarks for Energy and Mining in Germany

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Cost Per App Install for Energy and Mining in Germany

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Data availability: no in-market observations were provided for Energy and Mining in Germany; therefore, comparisons rely on the global baseline only.
  • Global baseline for cost per app install averaged 11.85, with a median of 11.36 across the period. The high was 26.21 in June 2025; the low was 1.98 in September 2024.
  • From the first to the last month, the global series rose roughly +1,062%, driven by a very low starting point and strong mid-year gains.
  • Volatility was high: the average absolute month‑over‑month swing was about 74%, with large spikes in October–November and May–June, and sharp pullbacks in November–December and June–July.
  • Seasonality signals: uplift into late Q4 (Oct–Nov), softer in December–January, then stronger costs in Q2–Q3, with a peak in June and a renewed rise by September.

What this analysis covers

This analysis looks at cost per app install (CPI) trends for industry Energy and Mining and target country Germany compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Global benchmark trend for cost per app install

  • Overall level: average 11.85; median 11.36.
  • Extremes: low 1.98 (Sep 2024); high 26.21 (Jun 2025); range of 24.23.
  • First-to-last change: from 1.98 (Sep 2024) to 22.99 (Sep 2025), a rise of about +1,062%.
  • Quarterly patterns:
  • Q4 2024 average: 9.67 (Oct–Dec).
  • Q1 2025 average: 8.20 (Jan–Mar).
  • Q2 2025 average: 16.05 (Apr–Jun).
  • Q3 2025 average: 16.78 (Jul–Sep).
  • Notable moves:
  • Oct to Nov: +131% (6.20 → 14.28).
  • Nov to Dec: −40% (14.28 → 8.52).
  • May to Jun: +151% (10.43 → 26.21).
  • Jun to Jul: −53% (26.21 → 12.35).
  • Aug to Sep: +53% (15.00 → 22.99).

These movements suggest a clear mid‑year surge (Q2–Q3), after a falloff around December–January. The late-summer lift into September keeps the series well above the long‑run average.

Comparison: Energy and Mining in Germany vs global baseline

  • Selected series status: no Germany/Energy and Mining CPI data points were provided for the period, so a direct comparison is not possible.
  • Relative positioning: with no local observations, we cannot determine if Germany is above market, below average, or in line with overall trends.
  • Directional context: in the absence of local data, the global baseline provides a reference for typical levels, seasonality, and volatility.

Seasonality and volatility signals

  • Seasonality: costs tend to rise into October–November, ease in December–January, and strengthen notably in Q2–Q3, peaking in June and staying elevated into late summer.
  • Volatility: month‑to‑month changes averaged about 74% in absolute terms, indicating significant variability that can affect monthly budgeting and pacing against Facebook Ads benchmarks.

Understanding cost per app install benchmarks on Facebook Ads in industry Energy and Mining and Germany helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Germany, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Germany Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 18Good Friday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 9Whit Monday
Oct 3German Unity Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), Christmas shopping (late December), Back-to-school (August/September), Spring promotions (Easter period)

Potential Advertising Impact

Media consumption might rise during Easter, Ascension Day, and Pentecost, especially for travel campaigns. Late November and December bring pronounced spikes in retail advertising. German Unity Day often triggers localized campaigns. Regional holidays may create unique local competition. Sunday/holiday retail restrictions may contract ad inventory.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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