Facebook Ads Cost Per App Install Benchmarks for Energy and Mining in Italy

Key takeaways

• This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks for Facebook Ads.
• Scope: cost-per-app-install trends for Energy and Mining in Italy compared to the global trend (baseline across all industries and countries).
• Data availability: there are no observations for Energy and Mining in Italy in the provided period, so direct in-market statistics and comparisons cannot be calculated.
• Global baseline average cost-per-app-install sits around 12.67, with a low in October and pronounced spikes in June and September.
• Volatility is elevated: average month-to-month absolute movement is about 6.50, and costs rose approximately 271% from October to September.
• Seasonal patterns in the baseline show a brief lift in November, lows in Q1, a sharp early-summer spike, and renewed elevation late summer into early fall.

What the dataset shows

This analysis looks at cost-per-app-install trends for the Energy and Mining industry and target country Italy compared to the global trend. Because the selected segment (Energy and Mining, Italy) contains no data points in the time window provided, the discussion below summarizes the available global benchmark and clarifies where an in-market comparison is not possible.

Global benchmark overview

• Average across the period: 12.67
• Highest month: June at 26.21
• Lowest month: October at 6.20
• Range (high–low): 20.02
• Standard deviation (approx.): 6.1
• Month-to-month volatility (avg. absolute change): 6.50
• First-to-last month change: from 6.20 in October to 22.99 in September, up about 271%

Notable movements:

• November uptick (14.28) after a low October (6.20), followed by a December cool-down (8.52).
• Early Q1 stays subdued (January 6.36, March 6.87).
• A spring lift (April 11.51, May 10.43) precedes a sharp early-summer spike (June 26.21).
• Late-summer and early fall remain elevated (August 15.00, September 22.99).

Seasonality insight:

• The baseline hints at a small Q4 bump in November.
• Costs remain relatively low through Q1 before rising into late spring.
• A pronounced surge in early summer (June) and elevated levels in late summer/early fall are visible in this period.

Distribution relative to the mean:

• 4 of 12 months sit above the period average (12.67), led by June and September.

Selected segment vs. global baseline

• Energy and Mining in Italy: no data available in the provided timeframe.
• Relative positioning: with no in-segment readings, we cannot determine whether Italy’s Energy and Mining costs are above market, below average, or in line with overall trends during this period.
• As a directional reference, the global benchmark indicates a generally rising cost environment with notable summer and early fall peaks.

Summary

While the selected segment (Energy and Mining in Italy) has no available observations for this period, the global baseline shows elevated volatility, distinct seasonal peaks in early summer and early fall, and a strong overall increase from October to September. Understanding cost-per-app-install benchmarks on Facebook Ads in industry Energy and Mining and Italy helps advertisers make more efficient budget and creative choices.