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Facebook Ads Cost Per App Install Benchmarks for Energy and Mining in United States

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Cost Per App Install for Energy and Mining in United States

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-app-install trends for industry Energy and Mining and target country United States compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No selected-data points were provided for Energy and Mining in the United States, so direct segment statistics (averages, highs/lows, volatility) and a like-for-like comparison to the global baseline are not available.
  • The global baseline shows pronounced volatility with large swings month to month (average absolute change ≈ 6.31). Costs trend up into November, dip in December–January, spike again mid-year, and remain elevated into September.
  • From the first to the last month in the baseline window, median cost-per-app-install rose sharply (+~1,061%), ending well above the early period.

What’s in scope

  • Metric: cost-per-app-install (median, monthly)
  • Industry: Energy and Mining (selected segment)
  • Country: United States (selected segment)
  • Comparison: against the global baseline across all industries and countries

Selected segment (Energy and Mining, United States)

  • Data availability: No monthly selected-data points were provided for the period. As a result:
  • Average, median, high/low, and month-to-month volatility for the selected segment cannot be computed.
  • A quantitative gap-to-baseline view (above market, below average, or in line) cannot be determined for this period.

Global baseline overview

  • Coverage: Sep 2024 to Sep 2025 (13 months)
  • Average cost-per-app-install: ~11.85
  • Median: ~11.36
  • High: 26.21 (Jun 2025)
  • Low: 1.98 (Sep 2024)
  • Range: 24.23 between the highest and lowest months
  • First-to-last change: from 1.98 (Sep 2024) to 22.99 (Sep 2025), a rise of ~1,061%
  • Volatility:
  • Average month-to-month absolute change: ~6.31
  • 7 of 12 intervals were increases; 5 were decreases

Seasonality and timing patterns

  • Q4 dynamics: Costs rose from September into November (1.98 → 14.28), then pulled back in December (8.52) and January (6.36). This aligns with typical end-of-year volatility on Facebook Ads.
  • Mid-year spike: A pronounced jump occurred in June 2025 (26.21), the highest month in the series, followed by a correction in July (12.35) and a renewed rise into September (22.99).
  • Recent level: The latest three months (Jul–Sep 2025) averaged ~16.78, above the overall baseline mean, indicating an elevated recent environment.

Comparison to the global trend

  • Because the Energy and Mining segment in the United States has no recorded data points for the timeframe, we cannot quantify whether it is above market, below average, or in line with overall trends.
  • The global baseline indicates a volatile market with notable seasonal movement and a higher cost environment in mid-to-late 2025 versus late 2024.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Energy and Mining and United States helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United States Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 20Martin Luther King Jr. Day
Feb 17Presidents' Day
May 26Memorial Day
Jun 19Juneteenth
Jul 4Independence Day
Sep 1Labor Day
Oct 13Columbus Day
Nov 11Veterans Day
Nov 27Thanksgiving Day
Dec 25Christmas Day

Key Shopping Season

Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)

Potential Advertising Impact

CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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