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Facebook Ads Cost Per App Install Benchmarks for Entertainment in Denmark

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Cost Per App Install for Entertainment in Denmark

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost per app install benchmarks: Entertainment in Denmark vs. global

This analysis looks at cost per app install trends for the Entertainment industry in Denmark compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Overall level: Denmark Entertainment cost per app install is well below market, averaging 0.87 versus the global baseline’s 11.26 (about 92% lower).
  • Trend direction: From February to August 2025, Denmark rose 716% (0.22 to 1.81), while the global baseline climbed 32% (11.36 to 15.00).
  • Volatility: Denmark shows high variability (coefficient of variation ~66% and average absolute month-over-month change ~93%), versus steadier global volatility (~22% CV; ~31% average MoM change).
  • Seasonal shape: Denmark climbs into summer and peaks in August. The global baseline also strengthens into late Q2 and Q3 and shows a Q4 step-up in November.

Denmark Entertainment: monthly highlights

  • Average: 0.87 across six observed months (Feb, Mar, Apr, May, Jul, Aug 2025).
  • High/low: Low in March (0.18); high in August (1.81); range of 1.63.
  • Momentum:
  • Feb → Mar: -19% dip (0.22 to 0.18).
  • Mar → Apr: +279% surge (0.18 to 0.68).
  • Apr → May: +85% increase (0.68 to 1.25).
  • May → Jul: -13% pullback (1.25 to 1.08).
  • Jul → Aug: +67% spike (1.08 to 1.81).
  • Volatility: Large swings concentrated around April and August point to pronounced sensitivity during spring build-up and late-summer activity.

Global baseline: context and seasonality

  • Average (matching Denmark’s months): 11.26.
  • High/low: Low in March (6.87); high in August (15.00).
  • Momentum:
  • Feb → Mar: -39%.
  • Mar → Apr: +68%.
  • Apr → May: -9%.
  • May → Jul: +18%.
  • Jul → Aug: +21%.
  • Broader pattern beyond those months:
  • Clear late-Q2/Q3 strength: June is elevated (26.21) and September remains high (22.99).
  • Q4 holiday effects: noticeable November step-up (14.28) relative to October (6.20) and December (8.52).

How Denmark compares to the global benchmark

  • Level vs. market: Denmark stays 88%–98% below the global median in every observed month:
  • Feb: ~98% below; Mar: ~97% below; Apr: ~94% below; May: ~88% below; Jul: ~91% below; Aug: ~88% below.
  • Seasonality alignment: Both series strengthen into summer and peak in August. The global data shows additional late-Q2 and Q4 elevations that are not observable for Denmark due to missing June and no Q4 months in the selection.
  • Stability: Denmark’s larger month-to-month swings (notably April’s jump and August’s peak) indicate more fluctuation than the global pattern, which changes direction less sharply.

Understanding cost per app install benchmarks on Facebook Ads in Entertainment and Denmark helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Denmark Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day

Potential Advertising Impact

CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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