Facebook Ads Insights Tool

Facebook Ads Cost Per App Install Benchmarks for Entertainment in Israel

See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform

Cost Per App Install for Entertainment in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Entertainment app install costs in Israel were far below the global baseline across all observed months, averaging about 0.84 per install versus 12.13 globally (≈14.5x cheaper; ≈93% lower).
  • The Israel series rose sharply from February to August 2025 (+~1,390%), peaking in August, with large month-to-month percentage swings but small absolute moves.
  • The global baseline shows clear seasonality: elevated costs in November, a pronounced spike in June, and renewed strength into late Q3—patterns that the Israel series partially mirrors with a summer peak.

Overview and context

This analysis looks at cost-per-app-install trends for industry Entertainment and target country Israel compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. Figures reflect monthly medians on Facebook Ads.

Entertainment in Israel: trend overview (selected data)

  • Coverage: February, April, May, July, August 2025.
  • Average: 0.84; median: 0.80 (July).
  • High/low: High at 1.42 (August); low at 0.09 (February); range of 1.32.
  • First-to-last change: From 0.09 (February) to 1.42 (August), up ~1,390%.
  • Notable movements:
  • February to April: +558%.
  • April to May: +100%.
  • May to July: −36%.
  • July to August: +77%.
  • Volatility:
  • Average absolute month-to-month change: ~0.56 in cost terms.
  • Median absolute percentage move: ~89% (moves ranged from −36% to +558%, skewed by the unusually low February level).

Overall, Israel’s cost-per-app-install remained very low in absolute terms, with a summer build that culminated in August.

Global baseline: context and seasonality

  • Overlapping-month baseline (Feb, Apr, May, Jul, Aug 2025):
  • Average: 12.13; median: 11.51; high: 15.00 (August); low: 10.43 (May); first-to-last change: +32%.
  • Volatility: Average absolute month-to-month change ≈ 1.45; typical relative moves between −9% and +21%.
  • Full baseline window (Oct 2024–Sep 2025) highlights:
  • Average: ~12.67.
  • High: 26.21 (June 2025); low: 6.20 (October 2024).
  • Seasonal pattern: Elevated in November (14.28), a major spike in June, and renewed strength into late Q3 (August 15.00, September 22.99). Costs typically rise into peak retail periods in Q4.

Israel vs. global baseline: positioning

  • Level comparison: Israel’s Entertainment CPIs are consistently below market—about 93% lower than the global average over the same months.
  • Highs and lows: Even Israel’s peak (1.42 in August) sits dramatically below the global low for the same period (10.43 in May).
  • Volatility: On a percentage basis, Israel shows high variability due to very low starting values; in absolute terms, fluctuations remain small compared with the baseline.
  • Seasonality alignment: Both series trend higher into the summer, with Israel peaking in August while the global market’s most pronounced surge appears in June and remains elevated into late Q3 and Q4.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Entertainment and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app