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Facebook Ads Cost Per App Install Benchmarks for Finance in Sweden

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Cost Per App Install for Finance in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • No observations were available for Finance in Sweden in the period provided, so we cannot compute a country/industry-specific trend or a direct comparison to the global baseline.
  • The global baseline for cost per app install averaged 11.85 over Sep 2024–Sep 2025, with a low of 1.98 (Sep 2024) and a high of 26.21 (Jun 2025). From the first to the last month, the baseline rose by about 1,062%.
  • Clear seasonality is visible in the baseline: costs rose into November (+130% vs October), eased in December–January, then spiked sharply mid‑year (June), and climbed again late summer into September.
  • Baseline volatility was material: the average month‑to‑month absolute swing was about 6.31, with the largest jump in May→June (+151%) and the steepest drop in June→July (−53%).

This analysis looks at cost per app install trends for industry Finance and target country Sweden compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected dataset overview

  • Industry: Finance
  • Country: Sweden
  • Data availability: No monthly values were provided for the selected dataset. As a result, averages, highs/lows, month‑to‑month changes, and percentage change over time cannot be calculated for Finance in Sweden in this time window.

Global baseline overview

  • Period covered: Sep 2024 to Sep 2025
  • Average cost per app install: 11.85
  • Median month across the period: 11.36 (Feb 2025)
  • High: 26.21 (Jun 2025)
  • Low: 1.98 (Sep 2024)
  • Range: 24.23
  • Change from first to last month: +1,062% (1.98 → 22.99)
  • Volatility:
  • Average month‑to‑month absolute change: 6.31
  • Notable movements:
  • Oct→Nov: +130% (6.20 → 14.28)
  • Nov→Dec: −40% (14.28 → 8.52)
  • May→Jun: +151% (10.43 → 26.21)
  • Jun→Jul: −53% (26.21 → 12.35)
  • Aug→Sep: +53% (15.00 → 22.99)

Seasonality and month-by-month highlights

  • Q4 pattern: Costs rose into November (peak of 14.28), then cooled in December (8.52). January remained soft (6.36), consistent with typical post‑holiday normalization.
  • Spring to early summer: Alternation between softer and firmer months culminated in a pronounced mid‑year spike in June (26.21).
  • Late summer to early fall: After a July reset (12.35), costs trended higher through August (15.00) and into September (22.99).

Comparison framing

  • Because the Finance-in-Sweden series contains no observations, we cannot position Sweden as above market, below average, or in line with overall trends. The figures above should be used strictly as a global benchmark reference until country/industry data points are available.

Understanding cost per app install benchmarks on Facebook Ads in industry Finance and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Finance industry, Facebook ad costs can be typically higher due to high competition and valuable conversions. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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