See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
The main story: Fitness & Training Centers saw markedly lower cost-per-app-install outcomes than the global benchmark, with a choppy year of sharp drops and short-lived spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in All countries available compared to the global benchmark.
Across 13 months (June 2025–June 2026) the COST_PER_APP_INSTALL for Fitness & Training Centers averaged about $6.05, starting at $6.91 in June 2025 and finishing at $2.99 in June 2026 — a decline of approximately 57% from start to finish. The monthly range was roughly $3.00 to $10.77, with the high point in April 2026 ($10.77) and the low in June 2026 ($2.99). By contrast the global baseline averaged about $15.55, with a range from ~$9.34 (Dec 2025) up to ~$30.13 (Feb 2026).
Key movements: an early summer dip into July ($5.06) was followed by a modest lift into August ($7.33). The market then oscillated until a pronounced fall between October and November 2025 (from $8.18 to $3.46, roughly −58%). A steady recovery through early 2026 peaked in March–April (March $9.87, April $10.77), then collapsed again to the June 2026 low. Monthly absolute changes averaged about $2.14 — roughly 35% of the mean — indicating meaningful month-to-month swings within the Fitness & Training Centers cohort.
The rhythm across the year showed episodic volatility rather than a single seasonal trend. Late Q3 and early Q4 saw relative strength (Aug–Oct peaks near $7–$8), then a rapid softening into November–December ($3.46 and $3.42). Early Q1 produced a modest lift that intensified into a March–April peak, typical of short-lived re-acceleration windows. The final observed month (June 2026) marked a pronounced trough, erasing much of the spring rebound. In short, the cadence is punctuated by spikes and collapses rather than smooth seasonal curves.
Relative to the global baseline, Fitness & Training Centers’ cost-per-app-install was materially below market for the entire period — on average about 61% lower (mean $6.05 vs $15.55). Where the baseline swung with larger absolute moves (average monthly absolute change ≈ $5.55), the Fitness cohort moved less in dollars but comparably in percentage terms (monthly change ≈ 35% of its mean). The selected market’s range (~$3–$11) sits well under the global window (~$9–$30), so Fitness & Training Centers in All countries available traded at a persistent discount to the broader benchmark.
Understanding Facebook Ads cost-per-app-install benchmarks for Fitness & Training Centers in All countries available provides a clear, data-grounded view of industry ad performance and country-specific ad costs relative to global CPC trends, CPM analysis, and CTR performance patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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See how much it costs to get users to install an app