Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
Across our $3B dataset of ad spend, Cost Per App Install (CPI) patterns surface clearly: Fitness & Training Centers ran consistently below the global benchmark but with sharper month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in All countries available compared to the global benchmark.
Fitness & Training Centers’ median CPI averaged about $5.98 over the 12-month window (Jul 2025–Jun 2026), starting at $5.06 in July 2025 and finishing at $2.99 in June 2026 — a roughly 41% decline from start to finish. The industry hit its high in April 2026 at $10.77 and its low in June 2026 at $2.99. Monthly swings were meaningful: the average absolute month-to-month change was ~$2.17, representing roughly a 36% move relative to the industry’s mean.
In contrast, the global baseline median CPI averaged about $15.58 for the same months (excluding an anomalous July 2026 spike in the baseline dataset). The baseline peaked in February 2026 at $30.13 and troughed in December 2025 at about $9.36. Baseline monthly absolute moves averaged ~$5.10 (about 33% of its mean).
Notable single-month movements for Fitness & Training Centers include an October 2025 surge to $8.18 followed by a sharp November dip to $3.46, then a spring spike across March–April 2026 (March $9.87; April $10.77) before a steep fall into May–June.
Rhythms emerge across the year: late Q3 and early Q4 showed intermittent lift (Aug–Oct), then a pronounced softening into November–December. The new year began relatively low, with volatility spiking in late winter and early spring as CPI climbed into March–April before easing back toward summer. The baseline shows a particularly strong late-winter surge in February, amplifying the seasonal separation between global and Fitness & Training Centers patterns.
Across every month, Fitness & Training Centers’ CPI sat well below the global median — trailing by roughly 40% to 81% depending on the month. The narrowest gap occurred in March 2026 (about 41% below global levels); the widest gaps were February and June (~81% and ~80% below, respectively). In absolute terms, the industry’s CPI was lower and less costly month-to-month, but in relative terms its swings were slightly larger versus its own mean than the baseline’s.
Understanding Cost Per App Install benchmarks for Fitness & Training Centers across all countries available helps contextualize Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and broader industry ad performance.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks