See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
August 2025 - August 2026
Detailed observation of presented data
Across our $3B dataset of ad spend, Cost Per App Install (CPI) patterns surface clearly: Fitness & Training Centers ran consistently below the global benchmark but with sharper month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in All countries available compared to the global benchmark.
Fitness & Training Centers’ median CPI averaged about $5.98 over the 12-month window (Jul 2025–Jun 2026), starting at $5.06 in July 2025 and finishing at $2.99 in June 2026 — a roughly 41% decline from start to finish. The industry hit its high in April 2026 at $10.77 and its low in June 2026 at $2.99. Monthly swings were meaningful: the average absolute month-to-month change was ~$2.17, representing roughly a 36% move relative to the industry’s mean.
In contrast, the global baseline median CPI averaged about $15.58 for the same months (excluding an anomalous July 2026 spike in the baseline dataset). The baseline peaked in February 2026 at $30.13 and troughed in December 2025 at about $9.36. Baseline monthly absolute moves averaged ~$5.10 (about 33% of its mean).
Notable single-month movements for Fitness & Training Centers include an October 2025 surge to $8.18 followed by a sharp November dip to $3.46, then a spring spike across March–April 2026 (March $9.87; April $10.77) before a steep fall into May–June.
Rhythms emerge across the year: late Q3 and early Q4 showed intermittent lift (Aug–Oct), then a pronounced softening into November–December. The new year began relatively low, with volatility spiking in late winter and early spring as CPI climbed into March–April before easing back toward summer. The baseline shows a particularly strong late-winter surge in February, amplifying the seasonal separation between global and Fitness & Training Centers patterns.
Across every month, Fitness & Training Centers’ CPI sat well below the global median — trailing by roughly 40% to 81% depending on the month. The narrowest gap occurred in March 2026 (about 41% below global levels); the widest gaps were February and June (~81% and ~80% below, respectively). In absolute terms, the industry’s CPI was lower and less costly month-to-month, but in relative terms its swings were slightly larger versus its own mean than the baseline’s.
Understanding Cost Per App Install benchmarks for Fitness & Training Centers across all countries available helps contextualize Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and broader industry ad performance.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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See how much it costs to get users to install an app