Facebook Ads Cost Per App Install Benchmarks for Fitness & Training Centers

Introduction

Cost per app install for Fitness & Training Centers across all countries spent most of 2025 above the global Facebook Ads benchmark, but it didn’t move quietly. The year opened elevated, softened into early summer, then surged dramatically in July before a sharp reset into October. The result: a market that averaged $32.24 per install across observed months—about 2.4x the global baseline in the same window—yet ended the period at its lowest price point.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers across all countries compared to the global benchmark.

The story in the data

Fitness & Training Centers CPI began at $31.19 in January and fell through June to $15.05 (−52% from January), a relatively contained first-half drift. July broke the pattern with a +607% month-over-month leap to $106.36, the annual high. August halved to $54.13 (−49% MoM), and October (no September data in this cut) landed at $7.59—the annual low and a 93% retreat from the July peak.

Across the nine observed months, CPI averaged $32.24 with a median of $19.79, spanning a wide range from $7.59 to $106.36. Average month-to-month movement was large at $26.81, indicating pronounced volatility. For context, the global benchmark over comparable months averaged $13.33 with a far smaller average monthly move of $4.78.

Notably, if the July–August spike is removed, Fitness & Training Centers would average $18.53 across the remaining seven months—still above the market, but illustrating how outsized the summer surge was.

Seasonal and monthly dynamics

The rhythm of the year split into three phases:

• Early year to late spring: steady easing from January’s $31.19 to June’s $15.05.
• Summer jolt: July’s spike to $106.36 followed by a partial August correction to $54.13.
• Early Q4 reset: October touched the low at $7.59. Performance typically tightens through Q4 as competition rises, but in this series CPI dropped into October, a sharp counter-move after the summer run-up.

While CPC trends, CPM analysis, and CTR performance tell related stories about auction pressure and engagement, this view focuses specifically on cost per app install benchmarks.

Country vs. Global

Relative to the global benchmark, Fitness & Training Centers ran higher in 7 of the 9 observed months, lower in June and October:

• Average premium: +142% versus the global average for the same months ($32.24 vs. $13.33).
• Widest gap: July at nearly 9.9x the global CPI ($106.36 vs. $10.77).
• Narrowest gap: May at +30% above market ($16.06 vs. $12.32).
• Below-market moments: June (−37% vs. $23.76 baseline) and October (−54% vs. $16.39 baseline).

Trend direction differed as well: the global series climbed from $7.10 in January to $16.39 by October (+131%), while Fitness & Training Centers fell from $31.19 to $7.59 over the same span (−76%). Volatility was also steeper in the industry cut, averaging $26.81 in monthly swings versus $4.78 globally.

Closing

Understanding Facebook Ads benchmarks for cost per app install in Fitness & Training Centers across all countries highlights an above-market year marked by a dramatic mid-summer spike and an early Q4 reset. This benchmark view grounds industry ad performance, complements country-specific ad costs, and frames CPI trends against global patterns.