See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
October 2024 - October 2025
Detailed observation of presented data
For Fitness & Training Centers in India, the selected_data series contains no observations for the period analyzed. As a result, the sections below summarize the global baseline only; a direct comparison to India is not possible with the data provided.
Across the twelve months, the global median cost-per-app-install averaged 12.67. The series opened at 6.20 in Oct 2024, spiked to 14.28 in Nov, eased to 8.52 in Dec and 6.36 in Jan, then oscillated between 6.87 and 11.51 through May. A sharp mid-year peak occurred in Jun at 26.21, followed by a pullback to 12.35 in Jul and a climb to 15.00 in Aug and 22.99 in Sep. From the first to the last month, the metric rose by approximately 271%, highlighting a strong upward drift over the period.
Highs and lows:
The baseline shows notable fluctuation: the average absolute month-to-month change is 6.50 (about 61% relative). Noteworthy moves include:
Seasonally, a November rise is visible, while Dec–Mar trend lower in this dataset. The strongest pressures occur mid-year and again in early Q3.
Because the selected_data for Fitness & Training Centers in India is empty for the period, a direct “above market,” “below average,” or “in line with overall trends” assessment cannot be made. The global baseline provides a reference trajectory, but no relative positioning for India can be determined from the inputs.
Understanding cost-per-app-install benchmarks on Facebook Ads in industry Fitness & Training Centers and India helps advertisers make more efficient budget and creative choices.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app