See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
August 2025 - August 2026
Detailed observation of presented data
France’s cost-per-app-install (CPI) story across the 12 months is one of pronounced swings: a high-cost second half of 2025 gives way to a dramatic collapse in late spring 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in France compared to the global benchmark.
France opened July 2025 at about $44.7 per app install and finished June 2026 at $2.84 — a near 94% decline from start to finish. Across the year France averaged roughly $38.4 per install, versus a global median of about $15.6 for the same months — roughly 2.5x the baseline. The French series peaked in September 2025 at $66.35 (a head-turning high) and stayed elevated through October ($52.51) and December ($46.61) before a steady erosion into early 2026. The deepest lows arrived in May–June 2026 ($3.61 and $2.84), which stand in stark contrast to the prior half-year.
Quantitatively, France’s month‑to‑month absolute movement averaged about $8.4 — noticeably choppier than the global series, which averaged roughly $5.1 in monthly movement. France’s full range was about $63.5 (low to high), compared with a baseline range of roughly $20.8 over the same period.
The calendar shows a late‑summer to autumn elevation: costs rose from July into a September peak, then softened through late autumn and winter. February 2026 produced a relative convergence with global benchmarks (France ≈ $38.6 vs global ≈ $30.1) before a steady downtrend in March–April and an abrupt collapse in May–June. Typical seasonal cues are visible: a high-cost autumn window followed by softer late‑Q4 to Q1 behavior — but the May–June collapse is an outlier to that rhythm, producing a rapid deceleration in CPI that breaks the prior seasonal pattern.
Relative to the global benchmark, France was consistently above average for most of the year and markedly more volatile. At its widest gap (December 2025) France’s CPI was almost 5x the global median; at the narrowest pre-collapse moment (February 2026) France was only about 28% above global. After the May–June drop, France moved below the global median (June ~81% below global that month). Overall, France registered higher peaks and steeper month‑to‑month swings than the baseline — a pattern of “above market” highs followed by a rapid “rebound to below-average” finish.
Understanding cost-per-app-install benchmarks for all industries in France — alongside Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, and broader country-specific ad costs — reveals a year marked by elevated autumn acquisition costs, mid‑winter convergence, and a dramatic spring deflation in install pricing for France. This snapshot of industry ad performance in France provides a data-rich picture for comparing country-level CPI trends to global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting France, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday/Cyber Monday), December (Christmas & post‑Christmas sales), May–June (spring sales)
CPM and CPC might increase during spring holidays when leisure and travel campaigns see higher engagement. Extended 'ponts' (bridge days) in May could create long weekends with lower weekday ad inventory. Late November and December feature steep increases in ad competition. Christmas season may drive peak ad volumes.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app