Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
The main story: Cost Per App Install (CPI) for Hardware and Networking across All countries available tracked a low, steady baseline through late 2025 before punctuated spikes in early 2026 and an extreme surge in July 2026. This series is skewed by a single large outlier but otherwise shows month-to-month swings that signal episodic cost pressure.
“This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.”
This analysis explores ad performance trends for Hardware and Networking in All countries available compared to the global benchmark.
Starting value in July 2025 was about $9.95 per install; by July 2026 it reached roughly $96.91 — an increase of roughly 875% from the opening month. Across the full 13-month series the mean CPI was about $21.8 while the median was near $14.9, illustrating a right-skew driven by a few large months. The low point was December 2025 at $9.36; the secondary peak occurred in February 2026 at $30.13 before the extreme jump in July 2026. Month-over-month moves were often sizable: common rises of 20–30% occurred in late 2025 (July→August +26%; August→September +25%), a sharp February uplift (+135% vs January), and a dramatic July surge (+~557% vs June). The median absolute monthly change hovered around ~26%, but average absolute change is inflated by the July outlier.
The cadence reads like two regimes: a relatively calm second half of 2025 with gradual lift into autumn, then episodic volatility in the first half of 2026. December registered the series low, followed by a rebound in January, an acute spike in February, and a reversion in March. April–June settled back into mid-teens per install, before the large July departure. In practical terms this looks like a baseline mid-range CPI (~$14–$20) punctuated by short-lived surges (Feb and Jul) that dominate the annual average.
Because this series is the aggregated “All countries available” view for Hardware and Networking, it serves as the global benchmark for this metric in this industry rather than a single country comparison. Compared to broader Facebook Ads benchmarks (where CPC trends, CPM analysis and CTR performance often show milder seasonality), this CPI series is more volatile — median costs sit below the mean, signaling that occasional high-cost months push the average up. Industry ad performance for Hardware and Networking shows clear month-to-month swings in country-specific ad costs when aggregated globally, with the widest gap between calm months and peak months exceeding several hundred percent.
Understanding Cost Per App Install benchmarks for Hardware and Networking in All countries available gives a clear picture of skewed averages, periodic spikes, and the seasonal rhythm behind global CPI trends — a useful reference when reading Facebook Ads benchmarks, CPC trends, CPM analysis, and broader country-specific ad costs for industry ad performance.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
Compare cost benchmarks for Facebook advertising metrics.
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