Facebook Ads Insights Tool

Facebook Ads Cost Per App Install Benchmarks for Hardware and Networking

See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform

Cost Per App Install for Hardware and Networking

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-app-install trends for industry Hardware and Networking and target country All countries available compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No observations were available for the selected segment in the timeframe, so comparisons to the global baseline are indicative only.
  • The global baseline shows a pronounced upward trajectory from September 2024 to September 2025 (+1061% overall), punctuated by a sharp June 2025 spike and a quick correction in July.
  • Seasonal patterns are visible: costs rise into November, ease in December and parts of Q1, then surge again in late Q2 and late Q3.
  • Baseline volatility is high, with an average month-to-month absolute move of about 6.31.

Scope and framing

  • Metric: cost-per-app-install (median monthly values).
  • Selected segment: Hardware and Networking across all countries available.
  • Baseline: global benchmark across all industries and countries.

Selected segment (Hardware and Networking, all countries)

  • The selected_data series contains no recorded monthly medians in the provided window, so segment-level averages, highs/lows, and trend statistics cannot be computed.
  • All directional insights below refer to the global baseline; use them as context for interpreting where the selected segment may sit once data is available.

Global baseline trend and statistics

  • Average across the period: 11.85.
  • High: 26.21 in June 2025.
  • Low: 1.98 in September 2024.
  • First-to-last change: 1.98 (Sep 2024) to 22.99 (Sep 2025), a rise of +21.01 (+1061%).
  • Volatility: average absolute month-to-month change of 6.31, indicating substantial swings.

Notable movements:

  • Build into the holiday period: 6.20 in October 2024 to 14.28 in November (+131%), followed by a December ease to 8.52 (-40% vs. November).
  • Q1 rebalancing: January 6.36, February 11.36, March 6.87.
  • Late Q2 surge: May 10.43 to a peak of 26.21 in June (+151%), then a sharp normalization to 12.35 in July (-53%).
  • Late Q3 rise: August 15.00 to September 22.99 (+53%).

Comparison: selected segment vs. global baseline

  • Because the selected segment has no recorded values in the timeframe, relative positioning (“above market,” “below average,” or “in line with overall trends”) cannot be determined.
  • Based on the baseline alone, marketers should expect seasonally higher cost-per-app-install in November and sustained pressure around June and late Q3, with softer periods in December and parts of Q1.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Hardware and Networking and All countries available helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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