See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
Main story: Healthcare app install costs in All countries available ran materially below the global benchmark throughout the 13‑month window but moved from a low base into a pronounced upward rhythm — more than doubling from mid‑2025 to mid‑2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in All countries available compared to the global benchmark.
Cost per App Install (CPI) for Healthcare averaged about $8.33 over the period (June 2025–June 2026), starting at $5.55 in June 2025 and finishing at $11.53 in June 2026 — an increase of roughly 108% from start to finish. The intra‑market range ran from a low of $5.47 (August 2025) to a high of $11.53 (June 2026). Month‑to‑month moves were noticeable: early lifts in July and September 2025 (to ~$8.71 and $8.70) were followed by a quieter late‑year trough around $6.00–$7.11 in November–January. From January 2026, CPI climbed again, hitting $10.99 in March and peaking above $11 in May–June 2026.
By contrast, the global baseline averaged about $15.55 per install, with a far wider spread ($9.34 to $30.13) driven by a sharp spike to $30.13 in February 2026. Healthcare CPI sat well below that global median for most months.
Volatility: Healthcare month‑to‑month absolute moves averaged roughly $1.9 (≈23% of the mean) — noticeable but steady relative to the baseline, whose average monthly absolute change was about $5.5 (skewed by the February 2026 spike).
Seasonal rhythm shows a softer late‑year pocket (Nov–Jan CPI ~ $6.00–$7.11) followed by a strong rebound and acceleration through Q1 and into late spring 2026. The period from June–September 2025 saw quick swings: June’s low, July’s lift, August’s dip, then another lift in September. The first quarter of 2026 marked a distinct momentum shift upward, with March and May–June forming the high end of the year.
The global series had a pronounced outlier rhythm — particularly the February 2026 surge — producing wider month‑to‑month swings than the Healthcare subset.
Across every month Healthcare CPIs trailed the global benchmark. On average Healthcare installs were about 46% cheaper than the baseline ($8.33 vs $15.55). The gap varied: the narrowest gap appeared in June 2026, when Healthcare CPI reached about 97% of the global level (~$11.53 vs $11.85). The widest gaps were near June 2025 and February 2026, when Healthcare costs were roughly 30% of global CPI (about 70% below baseline). In short, Healthcare was consistently below market but exhibited its own internal momentum and volatility profile that diverged from the global spike‑driven pattern.
Understanding Cost Per App Install benchmarks for Healthcare in All countries available — and how they compare to broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country‑specific ad costs — provides a grounded picture of industry ad performance and seasonal cost rhythms.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app