Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
The main story: cost-per-app-install (CPI) for HR & Staffing tracked a low, steady band for much of the 13-month window before erupting into two distinct spikes — a February surge and an extreme July windup. Overall the series is centered below many high-market outliers until July 2026, when a dramatic jump pushes the metric far above prior levels. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing across all countries in our dataset compared to the global benchmark.
The series begins at about $9.95 per install in July 2025 and closes at $96.91 in July 2026 — an increase of roughly +875% from start to finish. Across the period the median CPI averaged about $21.84. The low point was $9.36 in December 2025; the highest single month was $96.91 in July 2026 (more than 10x the December trough). Aside from that extreme, the next-highest month was February 2026 at $30.13, and most months sat in a $9.4–$19.5 window.
Month-to-month movement highlights the volatility: December’s trough at $9.36 followed a moderate Q4 pullback, then January moved back to $12.83 and February spiked +135% to $30.13. March retraced to $16.61, and the series hovered in the mid-teens through June before the July 2026 leap of roughly +556% from June ($14.77 → $96.91). Measured dispersion (standard deviation) across all months is about $22.2 — dominated by the July outlier; excluding July, volatility tightens to roughly $8.1.
There’s a visible Q4 dip: October–December moved from about $16.43 down to $9.36, producing the lowest seasonal reading in December. Early Q1 shows a rebound pattern with January rising to ~$12.83 and February producing an isolated spike. Spring months (March–May) settle back into mid-teens, with a modest uptick in April ($19.46) before a quiet early summer. The rhythm is punctuated rather than gradual — two abrupt spikes rather than steady seasonal escalation.
Because this series represents HR & Staffing across all countries in the dataset, it functions as the global benchmark for the industry in this window. Relative phrasing: the HR & Staffing cost-per-app-install trend is mostly below what many high-cost geographies or competitive verticals report for CPI, until July when it moves well above typical global medians. Volatility is episodic — “more volatile” in months with campaign shocks (February, July) but otherwise “below average” relative to peak-market extremes observed elsewhere in the dataset.
Understanding cost-per-app-install benchmarks for HR & Staffing across all countries provides a clear picture of industry ad performance and country-specific ad cost rhythms within broader Facebook Ads benchmarks, useful for comparing CPC trends, CPM analysis and CTR performance context for HR & Staffing across all countries available.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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