Facebook Ads Cost Per App Install Benchmarks for HR & Staffing

Introduction

Headline: a choppy year for cost-per-app-install in HR & Staffing, with a sharp February spike and a lower finish in June. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark.

The story in the data

Across the 13-month window (June 2025 → June 2026) median Cost Per App Install averaged about $15.55. The series started at $18.36 in June 2025 and finished at $11.85 in June 2026 — a net decline of roughly 35.5% from start to finish. The clear high-water mark was February 2026 at $30.13, more than 90% above the 13‑month mean; the low point occurred in December 2025 at $9.34, about 40% below the mean.

Month-to-month moves were pronounced. The average absolute monthly change was roughly $5.55, meaning typical monthly swings were about 36% of the mean. The single largest jump arrived in February (+$17.30 vs January, about +135%), immediately followed by the largest reversal into March (−$13.56, roughly −45% vs February). Half the year (6 of 13 months) sat above the period mean; the remainder trended lower, with notable troughs in July 2025 (~$9.95) and December 2025 (~$9.34).

Keywords here include Facebook Ads benchmarks and industry ad performance: cost-per-install volatility in HR & Staffing shows a jagged rhythm rather than a smooth trend, which matters when treating the series as a benchmark.

Seasonal and monthly dynamics

Seasonally, the pattern shows softer costs into late Q4 — October held at $16.43, November eased to $14.86 and December hit the year’s low at $9.34. Early Q1 showed a rebound into January ($12.83) and then a pronounced spike in February ($30.13), after which costs retreated through spring (March–May) before settling lower in June 2026 ($11.85).

The February spike stands out as an outlier relative to the surrounding months; summer months (July–August) also skew low relative to mid‑year peaks. The rhythm suggests episodic competition or bid dynamics concentrated around late winter, with quieter pockets in mid‑year and year-end.

Country vs. Global

Because the provided series represents HR & Staffing aggregated across All countries available, the selected market mirrors the global benchmark series in this dataset — there is no divergence between the “All countries” HR & Staffing series and the baseline here. Relative phrasing: costs were above the 13‑month average during six months (including a peak in February) and below average in the others, with more volatile month-to-month movement than a purely smooth trend would imply.

In context of broader measures often cited in Facebook Ads benchmarks — CPC trends, CPM analysis and CTR performance — the cost-per-install figures here show episodic spikes and troughs rather than steady seasonal compression, and they underline how country-specific ad costs aggregated across markets can mask concentrated volatility.

Understanding Cost Per App Install benchmarks for HR & Staffing in All countries available helps advertisers and analysts evaluate industry ad performance and compare cost rhythms to broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs.