See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
November 2024 - November 2025
Detailed observation of presented data
Across all countries, HR & Staffing app install costs traced a choppy year, swinging from a deep January trough to a sharp mid‑year spike before easing into late Q4. Median Cost Per App Install (CPI) averaged about $15.91 over the period, with an average month‑over‑month move of $6.29, signaling a volatile acquisition environment. The year began soft, surged into June, hovered high through late Q3, and cooled by November. From November 2024 to November 2025, CPI edged down about 2%, suggesting a market that rose on mid‑year pressure and then normalized.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in all countries compared to the global benchmark.
The series started at $17.55 in November 2024 and finished at $17.18 in November 2025 (−2% year over year). The low point arrived in January at $7.22, while the high printed in June at $27.90—nearly a 3.9x spread between trough and peak. Six of the 13 months ran above the $15.91 average, clustering around mid‑year and early Q4.
Month to month, the rhythm was pronounced:
On volatility, the average absolute monthly change of $6.29 equals roughly 39% of the mean, underscoring meaningful turbulence in HR & Staffing app install pricing across all countries.
Seasonality showed a familiar trough‑to‑surge cadence for app installs: a soft Q1 that bottomed in January, a stop‑start spring, and a forceful ascent into June. Late Q3 remained elevated—August through October averaged roughly $21 per install—before easing into November. Within Q4, November 2024 was firm while December cooled, and in 2025 the early‑Q4 lift in October gave way to a November step‑down.
For HR & Staffing aggregated across all countries, the available time series aligns with the global benchmark used here. Relative to the market‑level average of $15.91, June ran about 75% above average, while January sat roughly 55% below. Late Q3 (August–September) held 25–43% above the average, and November 2025 closed near the mean, modestly below October’s local high. The overall market rose into late summer (+132% May to June) and proved choppy thereafter, finishing slightly below where it started.
These Facebook Ads benchmarks for Cost Per App Install highlight how HR & Staffing app acquisition costs behave across all countries: mid‑year peaks, Q1 softness, and late‑Q3 elevation. While this cut focuses on CPI, practitioners often read it alongside CPC trends, CPM analysis, and CTR performance to understand industry ad performance and country‑specific ad costs. Understanding Cost Per App Install benchmarks for HR & Staffing across all countries helps advertisers evaluate acquisition pricing against global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app