See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
June 2025 - June 2026
Detailed observation of presented data
The headline: cost-per-app-install (CPI) in HR & Staffing was volatile but ended materially lower year-over-year against the same 13-month window in the overall benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark. (Note: the provided HR & Staffing × All countries series mirrors the overall baseline in this dataset.)
Across the 13-month window (June 2025 → June 2026) the median Cost Per App Install averaged $15.54. Values ranged from a low of $9.35 in December 2025 to a high of $30.13 in February 2026. The series opened at $18.36 in June 2025 and finished at $11.65 in June 2026 — a decline of about 36.5% from start to finish.
Movement was sharp and episodic: the largest month-to-month drops included June→July (−46%) and February→March (−45%), while the most dramatic lift was January→February (+135%). The single biggest deviation from the mean was February’s spike (roughly +94% versus the $15.54 average). Average absolute monthly change was about $5.56, and the standard deviation of monthly medians was roughly $5.12 — about 33% of the average CPI, indicating substantial month-to-month swings.
Seven of the 13 months sat below the mean and six above it, underscoring that the series spent slightly more time under the long-run median even while punctuated by a large peak.
A clear seasonal rhythm appears: performance softened into Q4 with the December trough at $9.35, then moved higher into early Q1 with a January lift and a dramatic February spike to $30.13. After February’s peak, the series rebounded downward across March–June, settling into mid-teens by spring. Typical patterns for advertising metrics are visible here — softer late-year medians followed by early-year volatility and a short-lived spike in February.
Because the HR & Staffing × All countries series corresponds to the baseline provided, its behavior aligns with the global benchmark in this dataset. Relative phrasing: the global trend shows a pronounced February surge and overall choppiness, and HR & Staffing (All countries available) mirrors that pattern — high relative volatility (monthly sd ≈ $5.12, avg abs change ≈ $5.56) and a net decline from June to June (−36.5%). Peaks and troughs widened the intra-year gap, with the high (Feb) roughly 222% above the December trough on a trough-to-peak basis.
Understanding Cost Per App Install benchmarks for HR & Staffing in All countries available helps teams interpret industry ad performance, compare country-specific ad costs and contextualize CPI against Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance narratives.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app