See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
November 2024 - November 2025
Detailed observation of presented data
Israel’s app install costs moved on a different track than the global benchmark: markedly cheaper on average, but with abrupt month-to-month swings. From a near-floor in April to a mid-year rise, an August plunge, and a September rebound, the story is one of low absolute costs and high relative volatility. In contrast, the global median climbed into mid-year and stayed elevated into early Q4.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Across April–September 2025, cost per app install (CPI) in Israel averaged $5.02, ranging from a low of $0.38 in April to a high of $8.83 in July. The period opened extremely soft at $0.38 (April), then surged to $5.57 in May (+$5.19), continued higher in June to $6.85 (+23%), and peaked in July at $8.83 (+29%). August broke the trend with a sharp drop to $0.45 (−95% from July), before rebounding to $8.05 in September (+$7.60).
The net move from April to September was a dramatic lift of roughly +2,040%, although this reflects April’s unusually low base. Q2 (April–June) averaged $4.27, while Q3 (July–September) averaged $5.78—about 35% higher despite the August dip. Absolute volatility in Israel averaged $4.89 per month, but relative to the mean, those swings were large (about 97% of the period average), highlighting a choppy pricing environment.
The global benchmark shows seasonality typical of app acquisition: softer levels in Q1 (e.g., $7.13 in January and $8.83 in March), a pronounced mid-year spike (June at $27.90), and sustained strength late in Q3 and into early Q4 ($23.31 in September, $19.14 in October). Q2 globally averaged $17.42, edging up to $18.08 in Q3.
Israel’s rhythm mirrored parts of that arc but with sharper inflections: a very low April, a steady climb through July, a pronounced August trough, then a September recovery. The August softness stands out against the global pattern, which maintained higher levels from mid-year onward.
Compared with the global median across April–September, Israel’s CPI averaged $5.02 versus $16.08—about 69% below market. The monthly gap was consistently wide: roughly −97% in April, −53% in May, −75% in June, −30% in July (the narrowest gap), −98% in August (the widest), and −65% in September. The global line rose by about 85% from April ($12.59) to September ($23.31), while Israel’s path was choppier—stepping up into July, collapsing in August, and rebounding in September.
In dollar terms, global volatility averaged $8.56 per month versus $4.89 in Israel. But scaled to each market’s level, Israel’s relative swings were nearly twice as intense (97% of its mean vs. 53% globally).
Facebook Ads benchmarks for Cost per App Install across all industries in Israel point to country-specific ad costs that are far below the global median, with large relative month-to-month swings and notable August softness before a September rebound. Understanding CPI movements—alongside broader CPM analysis and CPC trends—helps situate Israel’s app install pricing within global CTR performance and industry ad performance norms.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app