See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
January 2025 - January 2026
Detailed observation of presented data
Across all industries in Israel, cost per app install moved on a different track than the global Facebook Ads benchmarks in 2025. The year’s story is defined by extremely low costs in early Q2, a sharp lift into mid-year, and an atypical late‑year dip before a modest December rebound. While the global benchmark stayed elevated through most of the year, Israel’s costs remained consistently below market with wider, choppier swings month to month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
In Israel, cost per app install (CPAI) began at just $0.36 in April, climbed through the summer to a high of $8.83 in July, softened to $6.85 in August, plunged to $1.00 in November, and finished the year at $2.85 in December. Across the observed months, Israel averaged $4.49 per install, with a low of $0.36 (April) and a high of $8.83 (July).
The month-to-month rhythm was pronounced:
Observed step changes averaged about $3.02, highlighting meaningful volatility within Israel’s market.
Globally, the benchmark averaged $13.37 across 2025, with a high point in June ($23.76) and a late‑year cooldown into December ($9.32).
The Israeli series shows a mid‑year lift typical of stronger summer acquisition (May–July), followed by a softening into August. Unlike the broader pattern where performance costs stay firm through Q4 as competition rises, Israel’s November marked a notable trough near $1.00, with only a partial recovery in December. The result is a “hollow Q4” profile for Israel in the available sample, contrasting with the global pattern of elevated Q4 costs and a December pullback.
Across overlapping months, Israel’s average CPAI was $4.49 versus $14.32 globally—about 69% lower. Every observed month in Israel sat below the benchmark:
Trend-wise, the global benchmark rose into mid‑year, plateaued at elevated levels in early Q4, then cooled in December. Israel’s curve was choppier: a dramatic early lift from April’s floor, a mid‑year peak, then an unusually low November before a modest year‑end rebound. In relative terms, Israel tracked well below average throughout, occasionally closing the gap (July) but never reaching parity.
Understanding Facebook Ads benchmarks for cost per app install across all industries in Israel highlights a market with consistently lower country‑specific ad costs than the global average and pronounced intra‑year swings. These CPAI trends give performance marketers and creative strategists a clear view of Israel’s industry ad performance relative to global patterns, complementing broader CPM analysis and CTR performance comparisons.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app