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July 2025 - July 2026
Detailed observation of presented data
The headline: cost-per-app-install in Israel moved from a mid-year peak into a steep, sustained decline and ended the 12-month window far below the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Israel compared to the global benchmark.
Israel’s median cost-per-app-install (CPI) averaged about $2.92 across the reported months, with a high of $8.83 in July 2025 and a low of $0.62 in June 2026. The period opened at $5.96 in June 2025 and finished at $0.62 a year later — a roughly 90% decline from start to end. Monthly dispersion was meaningful: the sample standard deviation is about $2.82, while the average absolute month-to-month move was roughly $1.82. Those figures show pronounced swings early in the window and much smaller movements through spring 2026.
Key monthly movements: Israel rose to a local peak in July 2025 ($8.83), eased in August ($6.85), then collapsed into a low of roughly $1.00 by November 2025. December saw a short-lived lift to $3.77, followed by a sharp trough in January–March 2026 (sub-$1.50, with March at $0.79). The lowest point arrives in June 2026 at $0.62.
(SEO phrases included: Facebook Ads benchmarks, country-specific ad costs, industry ad performance.)
The rhythm here is front-loaded volatility followed by a long, low plateau. Mid-year (June–August 2025) shows elevated CPIs, while late Q3 into Q4 brings a rapid descent into November. December provides a one-month rebound before early 2026 flattens into a low-volatility trough. The global baseline shows its own seasonality — notably a sharp global spike in February 2026 — but Israel’s pattern remains a steady fall and low-level persistence through spring 2026. Phrases often associated with other metrics — CPC trends, CPM analysis, CTR performance — also reflect the same seasonal tug between Q3 peaks and Q1–Q2 troughs in broader ad markets.
Against the global baseline (average ≈ $15.55 over the same window), Israel is markedly below market. On average Israel’s CPI was roughly 19% of the global benchmark — trailing global levels by about 81% overall. The closest month was July 2025, when Israel was only about 11% below the global CPI (Israel ≈ $8.83 vs global ≈ $9.95). The widest gap appears in February 2026, when Israel (~$1.43) was roughly 95% below the global spike (~$30.13). In relative terms Israel’s coefficient of variation (~0.97) far exceeds the global baseline’s (~0.33), meaning Israel moved more sharply relative to its own mean even while remaining low versus global dollar levels.
This data-driven account of cost-per-app-install shows how All industries in Israel tracked a high-mid-2025 peak into a sustained low through mid-2026, well below global CPI levels. Understanding Facebook Ads benchmarks, CPC trends, CPM analysis and country-specific ad costs for All industries in Israel clarifies how local industry ad performance compares to global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app