See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
August 2025 - August 2026
Detailed observation of presented data
The main story is clear: Israel’s Cost Per App Install (CPI) for all industries ran consistently and materially below the global benchmark over this period, with a front-loaded decline from mid‑2025 into a low, steady band through the first half of 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Israel compared to the global benchmark.
Israel’s CPI began at about $8.83 in July 2025 and finished at roughly $0.64 in June 2026 — a roughly 93% decline from start to finish. Across the ten reported points, Israel’s median CPI averaged about $2.62, with a high of $8.83 (July 2025) and a low of $0.64 (June 2026). Monthly readings show a sharp early descent (July → August down to $6.85), a dramatic compression into sub‑$1 territory by late 2025/early 2026 (November $1.00; January $0.90) and a stable run of sub‑$1 to ~$1.43 values through Q1–Q2 2026.
Volatility figures underline the dramatic move: the standard deviation of Israel’s series is roughly $2.8, while the average absolute month‑to‑month shift (as reported points) is about $1.7 — driven mainly by the mid‑2025 drop and the November 2025 trough. After November 2025 the trajectory flattens, with month‑to‑month moves mostly under $0.65.
The rhythm here is distinctive. Summer 2025 shows elevated CPIs in Israel that then collapse into a much lower band entering late Q4 and persisting through Q1 and Q2 2026. November 2025 marks a visible inflection (near $1.00) followed by occasional small rebounds (December $3.77) and then a renewed fall into sub‑$1 levels for much of early 2026. In contrast to a typical Q4 competitive peak, Israel’s pattern shows the heaviest compression arriving around the Q4–Q1 boundary and then a low, steady baseline through spring and early summer 2026.
Against the global benchmark the contrast is striking. For the matching months, the global baseline averaged about $15.49 per install vs Israel’s $2.62 — Israel trailed global CPI by roughly 83% on average. At its narrowest gap (July 2025) Israel was only about 11% below the global level; at its widest (several months in 2026) Israel ran roughly 95% below global medians. The global series itself includes large swings (Feb 2026 ~ $30.13 and an extreme outlier of ~ $96.9 in July 2026 in the baseline), whereas Israel’s post‑November 2025 behavior is much more muted and clustered below $1–$1.5.
Understanding Cost Per App Install benchmarks for all industries in Israel — and how those figures compare to broader Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance narratives — gives a clear picture of country‑specific ad costs and industry ad performance dynamics for Israel.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app