See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
February 2025 - February 2026
Detailed observation of presented data
Israel’s app install landscape ran well below the global benchmark for most of the year, yet moved with a clear rhythm: a spring surge from an ultra-low base, a midsummer peak, and a sharp reset into November before a modest December rebound. Volatility was present but contained, with one outsized climb in May and a pronounced drop by November standing out as the defining swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Cost per app install (CPI) in Israel started at 0.36 in April and finished at 2.85 in December—roughly an eightfold lift, though April’s exceptionally low baseline makes that rise feel larger than the prevailing market level. Across the observed months (April–August, November–December), Israel averaged 4.49 per install, ranging from a high of 8.83 in July to a low of 0.36 in April. The biggest month-to-month jump came early: April to May rose by about 5.22 points. Midyear momentum continued with a further lift into July (+2.87 vs June), before easing in August (−1.98). The steepest reset arrived after summer: August to November fell by about 5.85 points, with a partial rebound of +1.84 into December. Overall monthly movement averaged about 3.02 points, signaling moderate volatility punctuated by a few sharp swings.
The midyear phase was the strongest stretch. From May through July, CPI rose from 5.57 to 8.83, marking the high-water mark for installs in Israel during 2025. Late summer cooled (6.85 in August), and the fourth quarter underscored softer pricing for app installs locally: 1.00 in November followed by 2.85 in December. Globally, CPI also crested midyear and cooled into Q4, but Israel’s year-end reset was more pronounced. The cadence aligns with typical paid social seasonality where competition and auction dynamics can reshape country-specific ad costs. While CPC trends and CPM analysis offer broader context, this view isolates CPI performance for app install campaigns.
Relative to the global Facebook Ads benchmarks, Israel remained below market across every comparable month. On a like-for-like basis (April, May, June, July, August, November, December), Israel’s CPI averaged 4.49 versus the global 14.42—about 69% lower. The gap narrowed most in July, when Israel’s 8.83 sat 18% below the global 10.77, and widened dramatically in April (−97% vs global) and again in November (−93%). Global CPI peaked in June (23.76) and then stepped down into December (10.43), a smoother descent than Israel’s sharp August-to-November break. Volatility also differed: average monthly movement was lower in Israel (~3.02 points) than the global series (~4.50 points), despite Israel’s few standout swings.
Understanding Facebook Ads benchmarks for cost per app install across all industries in Israel highlights a market with midsummer strength and a notable Q4 reset, consistently priced below the global average. These CPI trends provide a clear, country-specific read on app install costs in Israel and how they track against broader global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app