Facebook Ads Cost Per App Install Benchmarks in Israel

Introduction

Across all industries in Israel, cost per app install tracked far below the global Facebook Ads benchmarks for most of the year, but with sharp swings that gave the chart a boom-bust rhythm. The pattern opened with ultra-low costs in April, climbed into a midsummer peak, then whipsawed through late Q3 before softening again in November. The standout months were extreme: July reached the local high, while April, August, and November printed unusually light costs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.

The story in the data

• The period begins at 0.36 in April and ends at 0.93 in November, averaging 4.31 across the months observed.
• The local high was 8.83 in July; the lows clustered at 0.36 in April and 0.46 in August.
• Range was wide at 8.47 points, and month-to-month volatility averaged 5.26 points, with the steepest drop from July to August (−8.37) and the biggest rebound from August to September (+7.59).

Momentum unfolded in three chapters. From April’s trough, costs surged to 5.57 in May (+1,466% month-over-month), ticked up to 5.96 in June (+7%), and lifted again to the July peak (+48% vs. June). August then broke sharply lower to 0.46 (−95% vs. July), before a September rebound to 8.05 (+1,659% vs. August). The year closed softly at 0.93 in November (−88% vs. September).

Seasonal and monthly dynamics

The rhythm resembled a build-and-break cycle: a steady Q2 rise culminating in a midsummer high, a severe August reset, and a brief September rebound. In typical platform seasonality, Q3 often stabilizes after summer sales pressure, and Q4 competition pushes costs up. Israel diverged from that global cadence: November costs landed among the year’s lows rather than climbing with late-year demand.

Country vs. Global

Relative to the global benchmark, Israel’s app install costs were consistently below market and often dramatically so. On average across April, May, June, July, August, September, and November, Israel averaged 4.31 versus the global 18.10—roughly 76% lower. The gap narrowed the most in July (8.83 vs. 12.24, about 28% below market) and widened in April and August (roughly 98% below). Other months trailed by 54% in May, 79% in June, 65% in September, and 95% in November.

The global series showed its own volatility, with an average absolute monthly move of 8.37 points over the same steps and a range from 12.05 (May) to 27.90 (June). Directionally, global costs rose from April to September (+54%), remained elevated through Q3 and into Q4, and were still 17.18 by November—contrasting with Israel’s Q4 softness.

Closing

In short, Facebook Ads benchmarks for Cost per App Install across all industries in Israel show a market priced far below global levels, marked by a midsummer crest and pronounced late-year softness. Understanding country-specific ad costs and app install CPM/CTR/CPC context, this view clarifies how Israel’s industry ad performance compares to global patterns for 2025.