Facebook Ads Insights Tool

Facebook Ads Cost Per App Install Benchmarks in Israel

See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform

Cost Per App Install in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Main takeaways

  • Across April–August 2025, Israel’s cost-per-app-install sits far below the global baseline, averaging about 96.5% lower than worldwide medians over the same months.
  • The Israel series trends upward from April to a July peak, then dips in August; volatility is moderate with average month‑to‑month changes of about 29%.
  • The global baseline over the same period shows a sharper pattern with a pronounced June spike and higher overall volatility (~59% average absolute month‑to‑month change).
  • Broader baseline seasonality outside the sample window shows a Q4 lift, peaking in November before easing in December.

This analysis looks at cost-per-app-install trends for industry All industries available and target country Israel compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Overview of Israel’s monthly medians (selected data)

Period: Apr–Aug 2025

  • Medians: Apr 0.376, May 0.467, Jun 0.584, Jul 0.748, Aug 0.449
  • Average (Apr–Aug): 0.525
  • High: 0.748 (July)
  • Low: 0.376 (April)
  • Range: 0.372
  • Change from first to last month: +19.3% (April to August)
  • Volatility:
  • Month-to-month: +24.3% (Apr→May), +24.9% (May→Jun), +28.2% (Jun→Jul), −40.0% (Jul→Aug)
  • Average absolute month-to-month change: ~29%
  • Dispersion: standard deviation ~0.130 (CV ~24.8%)

Notable movement: a steady rise through July followed by the sharpest reversal in August (−40% month-to-month).

Global baseline comparison (aligned months)

Period aligned for comparison: Apr–Aug 2025

  • Baseline medians: Apr 11.515, May 10.435, Jun 26.212, Jul 12.353, Aug 15.000
  • Baseline average (Apr–Aug): 15.103
  • Baseline high/low: High 26.212 (June), low 10.435 (May)
  • Baseline change from April to August: +30.3%
  • Baseline volatility:
  • Month-to-month: −9.4%, +151.2%, −52.9%, +21.4%
  • Average absolute month-to-month change: ~58.7%
  • Standard deviation ~5.76 (CV ~38.1%)

Relative positioning (Israel vs. baseline, Apr–Aug average): Israel is roughly 96.5% below the global level. By month, Israel remains consistently below market, ranging about 94%–98% lower each month in the period.

Seasonal context

  • Within the selected window, Israel shows a late-spring build into a mid-summer high, then a notable August dip.
  • The global baseline exhibits stronger seasonality:
  • A distinct June surge.
  • Broader Q4 lift visible outside the aligned window (Oct–Dec data shows a November peak and a December pullback), consistent with holiday-related demand patterns.

Bottom line

For All industries available in Israel, cost-per-app-install levels are markedly below the global baseline and show moderate volatility with a mid-summer peak and an August reset. Globally, the same months are more volatile, with a pronounced June spike and higher average costs. Understanding cost-per-app-install benchmarks on Facebook Ads in industry All industries available and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app