Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
The main story is clear: Israel’s Cost Per App Install (CPI) for all industries ran consistently and materially below the global benchmark over this period, with a front-loaded decline from mid‑2025 into a low, steady band through the first half of 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Israel compared to the global benchmark.
Israel’s CPI began at about $8.83 in July 2025 and finished at roughly $0.64 in June 2026 — a roughly 93% decline from start to finish. Across the ten reported points, Israel’s median CPI averaged about $2.62, with a high of $8.83 (July 2025) and a low of $0.64 (June 2026). Monthly readings show a sharp early descent (July → August down to $6.85), a dramatic compression into sub‑$1 territory by late 2025/early 2026 (November $1.00; January $0.90) and a stable run of sub‑$1 to ~$1.43 values through Q1–Q2 2026.
Volatility figures underline the dramatic move: the standard deviation of Israel’s series is roughly $2.8, while the average absolute month‑to‑month shift (as reported points) is about $1.7 — driven mainly by the mid‑2025 drop and the November 2025 trough. After November 2025 the trajectory flattens, with month‑to‑month moves mostly under $0.65.
The rhythm here is distinctive. Summer 2025 shows elevated CPIs in Israel that then collapse into a much lower band entering late Q4 and persisting through Q1 and Q2 2026. November 2025 marks a visible inflection (near $1.00) followed by occasional small rebounds (December $3.77) and then a renewed fall into sub‑$1 levels for much of early 2026. In contrast to a typical Q4 competitive peak, Israel’s pattern shows the heaviest compression arriving around the Q4–Q1 boundary and then a low, steady baseline through spring and early summer 2026.
Against the global benchmark the contrast is striking. For the matching months, the global baseline averaged about $15.49 per install vs Israel’s $2.62 — Israel trailed global CPI by roughly 83% on average. At its narrowest gap (July 2025) Israel was only about 11% below the global level; at its widest (several months in 2026) Israel ran roughly 95% below global medians. The global series itself includes large swings (Feb 2026 ~ $30.13 and an extreme outlier of ~ $96.9 in July 2026 in the baseline), whereas Israel’s post‑November 2025 behavior is much more muted and clustered below $1–$1.5.
Understanding Cost Per App Install benchmarks for all industries in Israel — and how those figures compare to broader Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance narratives — gives a clear picture of country‑specific ad costs and industry ad performance dynamics for Israel.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC may rise during Passover as consumers prepare homes and plan meals. Media consumption may change during the fall holidays: consumers are often offline during holidays, while advertising demand may peak in the prior week. Yom HaAtzmaut may increase tourism and leisure engagement. Hanukkah may raise e-commerce CPMs for toys and electronics.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
Compare cost benchmarks for Facebook advertising metrics.
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