See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
Main story: cost-per-app-install (CPI) for IT Services & Outsourcing, aggregated across All countries available, showed pronounced month-to-month swings over the 13‑month window. The series began at $18.36 in June 2025, peaked at $30.13 in February 2026, and settled to $11.85 by June 2026 — a net decline of about 35% versus the starting point, punctuated by a dramatic February spike and a deep December trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in All countries available compared to the global benchmark.
Across the period the median cost-per-app-install averaged roughly $15.6. The high was $30.13 (Feb 2026) and the low $9.34 (Dec 2025). Starting at $18.36 in June 2025, CPI sank to about $9.95 in July, climbed through late summer to mid‑October (~$16.4), eased into December (~$9.34), then rose again into January ($12.83) before the February surge. The year’s most volatile move was Jan→Feb (+135% to $30.13), immediately followed by a sharp Feb→Mar decline (−45% to ~$16.57). Average monthly absolute movement was about $5.55, roughly 36% of the mean, signaling material short‑term volatility in acquisition costs for IT Services & Outsourcing.
Seasonal rhythm is visible: mid‑year softness in July and a clear December trough, then a rebound into early Q1. Q4 shows a gradual decline from October ($16.43) through December ($9.34), suggesting softer CPI into the holidays before CPI lifts again in January. The February spike breaks the seasonal pattern with an outlier surge, followed by normalization in March and a modest rise into April ($19.32) before tapering into late spring (May $14.32 → June $11.85). These month-to-month swings create a stop‑start cadence rather than a smooth seasonal corridor.
Because this series represents IT Services & Outsourcing aggregated across All countries available, it functions as the global benchmark for this metric in the dataset. Relative dynamics show periods where CPI ran above its own multi‑month average (notably Feb and Apr) and periods well below it (July and December). Volatility was notable: peak-to-trough spreads exceeded 220% between the lowest and highest months. Compared with typical CPC trends and CPM analysis narratives, the CPI for app installs in this industry demonstrates larger proportional swings than many engagement metrics such as CTR performance, and it highlights how country-specific ad costs can tilt industry ad performance when aggregated globally.
Understanding cost-per-app-install benchmarks for IT Services & Outsourcing across All countries available helps marketers and strategists read momentum, seasonal troughs, and spikes in global acquisition economics. This summary frames CPI dynamics for IT Services & Outsourcing in All countries available within the broader context of Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, and country-specific ad costs.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app