See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
February 2025 - February 2026
Detailed observation of presented data
Global Cost Per App Install for IT Services & Outsourcing moved through a year of sharp swings and brief plateaus, ultimately landing higher than where it began. The curve opened soft in January 2025 at $7.10, surged into a June spike, cooled into December, and then rebounded to $15.39 in January 2026. Volatility was meaningful, with several double‑digit month-to-month moves and a midyear high that reset the range for the back half of the year.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing across all countries compared to the global benchmark. Because the selected view is global, the series reflects the benchmark itself.
Within broader Facebook Ads benchmarks that also track CPC trends, CPM analysis, and CTR performance, this view isolates Cost Per App Install for a clean read on country-agnostic, industry ad performance.
Across January 2025 to January 2026, Cost Per App Install averaged $13.58, ranging from a low of $7.10 in January 2025 to a high of $23.76 in June. The year started at $7.10, climbed to $11.63 in February (+64% month over month), dipped to $8.92 in March, and then lifted into Q2, topping out in June after a +93% jump from May.
The steepest reversal followed: June to July fell by $12.99 (−55%), resetting the level to $10.77. A late-summer stabilization emerged, with August–October consolidating around a tight band near $16 (15.61 → 16.17 → 16.39). November softened to $14.57, December eased further to $10.43 (−28% versus November), and January 2026 rebounded to $15.39 (+48% month over month). Average month-to-month volatility was $4.50, reflecting a choppier cadence than a gentle seasonal glide.
Key markers:
The pattern reads as a classic early-year trough, a Q2 escalation, and a late-year cool-off. Q1 2025 averaged $9.22, Q2 rose to $16.53 on the strength of the June spike, Q3 settled at $14.18, and Q4 held a measured $13.80 with a December dip. The August–October plateau narrowed volatility to within $0.78, a brief period of stability after the midyear whipsaw. January 2026’s return to $15.39 suggests a reset toward the higher band that defined late summer and early fall.
In short: softer entry, midyear peak, a controlled late-summer range, and a typical year-end easing before a new-year lift.
Because this series represents IT Services & Outsourcing across all countries, it aligns with the global benchmark by definition. There is no gap to the market average, and the volatility, highs, and lows describe the global baseline itself. The steadier August–October pocket and the pronounced June spike are global features rather than country-specific divergences.
Understanding Facebook Ads Cost Per App Install benchmarks for IT Services & Outsourcing across all countries provides a clear view of worldwide, country-agnostic ad costs—how they rose into a midyear high, consolidated late summer, softened into December, and rebounded in January—useful context alongside broader CPC trends, CPM analysis, and CTR performance in global industry ad performance.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app