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Facebook Ads Cost Per App Install Benchmarks for IT Services & Outsourcing in Israel

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Cost Per App Install for IT Services & Outsourcing in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads benchmarks: cost per app install for IT Services & Outsourcing in Israel vs global

  • No in-market time series was available for Israel during the period, so the comparison relies on the global baseline as the directional reference.
  • Globally, cost per app install averaged 12.67 over the last 12 months, with a wide range from 6.20 to 26.21 and sizable month-to-month swings (average change 6.50).
  • Notable seasonality: November costs were elevated versus October, December eased, and a sharp mid-year spike appeared in June, with levels staying higher into late Q3.
  • Across the period, the global baseline rose by approximately 271% from the first to the last month.

This analysis looks at cost per app install trends for industry IT Services & Outsourcing and target country Israel compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Scope and data availability

  • Selected market (Israel): The selected_data series contains no observations for the period provided, so we cannot compute local averages, highs/lows, or volatility.
  • Baseline: Global time series from 2024-10 through 2025-09 is used to benchmark typical costs for IT Services & Outsourcing.

Global baseline benchmarks (directional context)

  • Average: 12.67
  • Median: 11.44
  • Low: 6.20 in October 2024
  • High: 26.21 in June 2025
  • Range: 20.02
  • Change from first to last month: +271% (6.20 in October 2024 to 22.99 in September 2025)
  • Volatility:
  • Average month-to-month absolute change: 6.50
  • Largest MoM increase: +151% in June 2025 (10.43 to 26.21)
  • Largest MoM decrease: -53% in July 2025 (26.21 to 12.35)
  • Months above the annual mean (12.67): 4 out of 12 (November, June, August, September)

Seasonality and timing patterns

  • Q4 pattern: Globally, costs often rise around peak demand periods. In this window, November (14.28) ran above October (6.20), while December normalized lower (8.52).
  • Mid-year surge: A pronounced spike occurred in June (26.21), followed by a correction in July (12.35) and re-acceleration into late Q3 (August 15.00; September 22.99).

Positioning of Israel vs global

  • Because the selected time series for Israel is empty for the period, we cannot classify the market as above market, below average, or in line with overall trends. The global baseline should be treated as the directional benchmark for IT Services & Outsourcing until local data points become available.

Understanding cost per app install benchmarks on Facebook Ads in industry IT Services & Outsourcing and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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