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Facebook Ads Cost Per App Install Benchmarks for IT Services & Outsourcing in Norway

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Cost Per App Install for IT Services & Outsourcing in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Summary and key takeaways

  • This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks for Facebook Ads.
  • The selected series for IT Services & Outsourcing in Norway has no available data points for the period, so the comparison relies on the global baseline.
  • Globally, cost per app install averaged 12.67 over the last 12 months, ranging from a low of 6.20 (October 2024) to a high of 26.21 (June 2025).
  • Volatility was material: the average month-to-month absolute change was about 6.50, with several sharp swings.
  • Seasonality signs are clear: a November spike, a December/January easing, a pronounced June peak, and a late‑summer rise into September.

What this report covers

This analysis looks at cost per app install trends for industry IT Services & Outsourcing and target country Norway compared to the global trend.

Selected market: IT Services & Outsourcing in Norway

  • Data availability: No monthly medians were observed for the selected filters within the time window provided. As a result, averages, highs/lows, volatility, and relative positioning versus the market cannot be calculated for Norway IT Services & Outsourcing from this dataset.

Global baseline trend

  • Overall level: The 12‑month average cost per app install was 12.67.
  • Highs and lows:
  • Low: 6.20 in October 2024.
  • High: 26.21 in June 2025.
  • Range: 20.02 between the lowest and highest months.
  • Month-to-month movement:
  • Average absolute change: ~6.50 per month, reflecting moderate-to-high volatility.
  • Notable shifts:
  • November 2024 rose sharply to 14.28 from 6.20 in October.
  • December eased to 8.52, and January dipped to 6.36.
  • A pronounced surge occurred in June 2025 (26.21), followed by a pullback in July (12.35) and a renewed rise into August (15.00) and September (22.99).
  • Start-to-end change: From 6.20 in October 2024 to 22.99 in September 2025, a +271% increase.

Seasonality signals to note

  • Q4: Costs typically lift in November around peak retail and holiday periods, then ease in December.
  • New year: January and March tracked among the lowest months (6.36 and 6.87), consistent with post‑holiday softness.
  • Q2–Q3: A strong June peak was followed by a mid‑summer dip and a late‑summer climb into September.

Comparison to the global baseline

  • Because the selected series for IT Services & Outsourcing in Norway has no entries for this period, we cannot determine whether it is above market, below average, or in line with overall trends. The global baseline indicates a mid‑teens average with notable seasonal swings, including a significant early-summer peak and a late-summer rise.

Understanding cost per app install benchmarks on Facebook Ads in industry IT Services & Outsourcing and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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