Facebook Ads Insights Tool

Facebook Ads Cost Per App Install Benchmarks for Legal in Sweden

See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform

Cost Per App Install for Legal in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Scope: This analysis looks at cost-per-app-install trends for the Legal industry and target country Sweden compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Data availability: No monthly data points were available for the selected Legal industry in Sweden during the period, so direct, like-for-like comparisons to the global baseline are not possible.
  • Global context: The global baseline averaged 12.67 per app install across the last 12 months, with a low of 6.20 (Oct 2024) and a high of 26.21 (Jun 2025).
  • Volatility: Month-to-month moves were large, averaging a 61% absolute swing (about 6.50 in absolute cost), indicating a highly volatile environment.
  • Seasonality: Costs spiked in November, consistent with typical Q4 pressure, peaked in June, and rose again into September.

What we analyzed

  • Metric: cost-per-app-install (median by month)
  • Industry: Legal
  • Country: Sweden
  • Comparison: Selected industry/country versus the global baseline

Global baseline trends

Across October 2024 to September 2025, the global benchmark for cost-per-app-install shows pronounced swings:

  • Average: 12.67 over 12 months
  • High: 26.21 in June 2025
  • Low: 6.20 in October 2024
  • First-to-last change: from 6.20 (Oct 2024) to 22.99 (Sep 2025), up approximately 271% (+16.80 points)
  • Volatility:
  • Average absolute month-to-month change: ~6.50
  • Average absolute month-to-month percent swing: ~61%
  • Biggest spike: +151% from May to June (10.43 to 26.21)
  • Biggest drop: −53% from June to July (26.21 to 12.35)
  • Seasonal patterns:
  • Q4 uplift visible in November (14.28), aligning with holiday-driven demand.
  • Q2/Q3 turbulence with a sharp June peak (26.21), a July correction (12.35), and renewed strength in September (22.99).
  • Distribution: Only four months sat above the full-period average (November, June, August, September), underscoring a back-half loading of higher costs.

Selected industry and country results

For the Legal industry in Sweden, the selected_data series contains no values in the period provided. As a result, we cannot report a local average, highs/lows, trend slope, or volatility for Sweden’s Legal segment.

How the selection compares to the global baseline

  • Relative positioning: Not determinable due to the absence of Sweden–Legal data points for cost-per-app-install in the covered months.
  • Directional reference: The global baseline provides a useful context for expected ranges and seasonality, including a notable November increase, a June peak, and elevated levels returning in late summer/early fall.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Legal and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app