Facebook Ads Cost Per App Install Benchmarks for Manufacturing

Introduction

Cost per app install for Manufacturing across all countries moved through a pronounced boom‑bust‑rebuild cycle from November 2024 to October 2025. The year opened with a steep reset into January, surged to a mid‑year peak in June, and then climbed again into early Q4 before easing. Swings were large, with the highest month nearly 4x the trough and average month‑over‑month moves close to 46%—a notably choppy market. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in all countries compared to the global benchmark.

The story in the data

Across the 12‑month window, median global cost per app install (CPI) averaged $15.10. The period began at $15.83 in November 2024 and ended at $19.14 in October 2025, a net rise of roughly 21%. The low point arrived in January 2025 at $7.13, followed by a forceful rebound to $12.52 in February. After a brief cooling to $8.83 in March, prices lifted again through April ($12.59) and May ($11.77) before a dramatic spike in June to $27.90—the period high, about 85% above the annual average and nearly 4x January’s trough.

The mid‑year peak corrected sharply in July ($12.69, −55% month‑over‑month), then rebuilt into late Q3 and early Q4: $18.24 in August (+44%), $23.31 in September (+28%), and $19.14 in October (−18%). On average, absolute monthly changes were $6.23 (about 45.5% relative moves), highlighting a pattern of rapid lifts and pullbacks. The spread between the high and low months was $20.77, underscoring a wide trading band for app install costs.

Seasonal and monthly dynamics

Q4 2024 opened firm in November before softening in December ($11.30), setting up the typical early‑Q1 trough in January. From there, costs rose unevenly through spring, culminating in the outsized June surge. After a brief July reset, CPI climbed again through August and September—often a period where renewed competition and larger campaign pushes increase costs—before easing into October.

First half 2025 averaged $13.46, while July–October averaged $18.34, pointing to a materially more expensive second half. The rhythm was not linear: short runs of gains (February, April, August–September) were punctuated by sharp single‑month moves in both directions, with June (+137% month‑over‑month) the standout acceleration.

Country vs. Global

Because this view aggregates Manufacturing across all countries, the series tracks the global Facebook Ads benchmark one‑to‑one during this period. There is no persistent premium or discount versus the market; level and volatility are effectively identical to the global baseline. As such, references to gaps or spread are neutral—the category aligns with the overall benchmark each month.

Closing

Understanding Facebook Ads benchmarks for cost per app install helps frame industry ad performance when evaluating country‑specific ad costs. While CPC trends, CPM analysis, and CTR performance offer additional context, the CPI lens shows Manufacturing across all countries moved from a January low to a mid‑year spike, then stabilized at a higher band into early Q4. This provides a directional read on Cost Per App Install trends for the Manufacturing industry across all countries compared to the global benchmark.