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Facebook Ads Cost Per App Install Benchmarks for Manufacturing in United States

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Cost Per App Install for Manufacturing in United States

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B in ad spend from our dataset, this analysis benchmarks cost per app install for Manufacturing in the United States against the global trend.
  • Overall level: the United States series averages $14.54 per install across Dec 2024–Mar 2025, about 76% above the global baseline average of $8.28 for the same months. However, this is heavily skewed by a January spike.
  • Typical month: the median in the United States is $2.22, which sits well below the global median of $7.70—suggesting most months are below market, aside from the January outlier.
  • Volatility: the United States exhibits extreme month-to-month swings (≈1,830% average absolute MoM change), versus 48% in the baseline.
  • Seasonality: the baseline shows variability across Q4 and a notable bump in February, then strong mid-year and early-fall increases later in the year.

Scope and framing

This analysis looks at cost per app install trends for industry Manufacturing and target country United States compared to the global trend.

United States (Manufacturing) performance

Period: Dec 2024–Mar 2025

  • Average: $14.54; Median: $2.22
  • High/Low: $52.74 (Jan 2025) / $0.99 (Dec 2024)
  • First-to-last change: +222% (from $0.99 in Dec to $3.18 in Mar)
  • Month-to-month volatility:
  • Dec → Jan: +≈5,240%
  • Jan → Feb: −97.6%
  • Feb → Mar: +152.8%
  • Average absolute MoM change: ≈1,830%
  • Notable outlier: January 2025 at $52.74. Excluding January, the average would be about $1.81, reinforcing that typical months are materially lower.

Versus the global baseline (same months)

Baseline (Dec 2024–Mar 2025)

  • Average: $8.28; Median: $7.70
  • High/Low: $11.36 (Feb 2025) / $6.36 (Jan 2025)
  • First-to-last change: −19.4% (from $8.52 in Dec to $6.87 in Mar)
  • Month-to-month volatility:
  • Dec → Jan: −25.4%
  • Jan → Feb: +78.6%
  • Feb → Mar: −39.5%
  • Average absolute MoM change: ≈48%

Positioning

  • Level: United States is above market on average (+76%), but the median sits below market (−71% vs baseline median), indicating January’s spike is the main driver of the higher mean.
  • Extremes: The January high ($52.74) is ~4.6× the baseline high; the December low ($0.99) is ~85% below the baseline low—highlighting a wide spread relative to the market.

Seasonality signals in the broader baseline

  • Q4 variability: the baseline moves from $6.20 (Oct) to $14.28 (Nov) and $8.52 (Dec).
  • Early-year bump: February baseline peaks at $11.36 versus January’s $6.36.
  • Later-year pressure: strong increases appear mid-year and in early fall (June $26.21, September $22.99), indicating competitive periods beyond Q1.

Spikes and dips to note

  • United States January 2025: sharp spike to $52.74 (temporary surge well above market).
  • Reversion: costs drop back to $1.26 in February and rise to $3.18 in March, ending the period +222% from December but still far below the baseline median level.

Understanding cost per app install benchmarks on Facebook Ads in industry Manufacturing and United States helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United States Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 20Martin Luther King Jr. Day
Feb 17Presidents' Day
May 26Memorial Day
Jun 19Juneteenth
Jul 4Independence Day
Sep 1Labor Day
Oct 13Columbus Day
Nov 11Veterans Day
Nov 27Thanksgiving Day
Dec 25Christmas Day

Key Shopping Season

Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)

Potential Advertising Impact

CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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