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Facebook Ads Cost Per App Install Benchmarks for Marketing & Advertising in Norway

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Cost Per App Install for Marketing & Advertising in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, cost per app install in Marketing & Advertising for Norway stayed well below the global baseline throughout Q4 2024.
  • The selected data averaged $1.37 across Oct–Dec 2024, roughly 86% lower than the global average of $9.67 in the same period.
  • Norway trended downward each month (-8.8% from October to November; -42.1% from November to December), while the global series spiked in November (+130.5%) before easing in December (-40.3%).
  • Seasonality: the global baseline showed typical Q4 inflation with a November peak; Norway’s Marketing & Advertising costs moved counter to this pattern, declining steadily through December.

What this analysis covers

This analysis looks at cost per app install trends for industry Marketing & Advertising and target country Norway compared to the global trend. All figures reflect monthly medians.

Selected data overview (Norway, Marketing & Advertising)

  • Average (Oct–Dec 2024): $1.37
  • High: $1.69 in October 2024
  • Low: $0.89 in December 2024
  • Percentage change from first to last month: -47.2% (from $1.69 in October to $0.89 in December)
  • Month-to-month movement:
  • October → November: -8.8% (from $1.69 to $1.54)
  • November → December: -42.1% (from $1.54 to $0.89)
  • Volatility: pronounced decline into December, with the steepest drop occurring in the holiday month.

Baseline comparison (global, same months for parity)

  • Average (Oct–Dec 2024): $9.67
  • High: $14.28 in November 2024
  • Low: $6.20 in October 2024
  • Percentage change from first to last month: +37.6% (from $6.20 in October to $8.52 in December)
  • Month-to-month movement:
  • October → November: +130.5% (from $6.20 to $14.28)
  • November → December: -40.3% (from $14.28 to $8.52)
  • Seasonality: clear Q4 spike in November, aligning with typical holiday advertising inflation.

Relative positioning vs. global

  • Overall level: Norway’s Marketing & Advertising cost per app install was about 86% below the global average across Q4 2024.
  • By month:
  • October: 72.8% below market ($1.69 vs. $6.20)
  • November: 89.2% below market ($1.54 vs. $14.28)
  • December: 89.5% below market ($0.89 vs. $8.52)
  • Volatility profile: Norway declined consistently, while the global baseline swung sharply up then down, indicating the selected series was below market and less exposed to the November surge.

Interpreting seasonality and shifts

  • The global pattern shows classic Q4 pressure on costs, peaking in November. Norway’s Marketing & Advertising segment did not follow that inflationary spike, instead hitting its lowest level in December.
  • Notable spikes/dips:
  • Global peak: November at $14.28.
  • Norway trough: December at $0.89.

Understanding cost per app install benchmarks on Facebook Ads in industry Marketing & Advertising and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Marketing & Advertising industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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