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August 2025 - August 2026
Detailed observation of presented data
New Zealand’s cost-per-app-install moved with modest momentum across the 12 months observed, running below the global benchmark for most of the period but showing a few months of above-market spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in New Zealand compared to the global benchmark.
Across July 2025–June 2026 New Zealand’s median cost per app install averaged about $10.91, starting the period at $12.05 (Jul 2025) and ending at $10.04 (Jun 2026) — an overall decline of roughly 16.7% from start to finish. The local high was $13.62 in August 2025 and the low $8.81 in February 2026, a peak-to-trough swing of $4.81 (about 44% of the low).
By contrast the global baseline averaged roughly $15.58 over the same months, driven by a pronounced spike to $30.13 in February 2026 and a low of $9.36 in December 2025. New Zealand ran about 30% below the global median on average, though the gap varied month to month: New Zealand exceeded baseline levels in July (+21%), August (+9%), and December (+43%), while trailing substantially in February (about 71% below the global spike) and most other months.
Volatility in New Zealand measured roughly $1.5 standard deviation around the mean (≈13.7% of the mean). Average month-to-month movement was about $1.7 (≈15.6% of the mean), indicating moderate month-to-month swings but far less dramatic churn than the global set.
Momentum began with a small lift into August, then a multi-month decline into October and a surge back toward year-end. December showed a notable local lift (to $13.38), then costs fell into a February trough ($8.81). March produced a rebound to $11.36 and the series settled in the $9–$11 band through spring into June. The baseline pattern was noisier: a deep spike in February pushed the global median well above the seasonal band that otherwise centers in the mid-teens.
The rhythm shows pockets of lift (Aug, Dec, Mar) and softer periods (Oct, Feb, May), with the February divergence being the most extreme relative to the global benchmark.
Relative to the global benchmark, New Zealand’s cost-per-app-install was generally below average (≈30% lower overall) and materially less volatile. The global series had a much larger standard deviation (~$5.4, ~35% of its mean) driven by a singular, large February spike; New Zealand’s movements were steadier and concentrated in a narrower range. At its narrowest gap New Zealand was roughly on par or slightly above global median (Aug); at its widest it trailed by roughly 70% (Feb).
This contrast highlights a quieter, lower-cost market for cost per app install in New Zealand during the 12-month window versus the more turbulent global benchmark.
Understanding cost-per-app-install benchmarks for All industries in New Zealand helps advertisers orient to Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance context, country-specific ad costs, and industry ad performance comparisons.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app