See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
Nonprofit app-install costs in this dataset show a short, choppy momentum versus the broader benchmark: a modest premium in July followed by a sharp decline in August. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in All countries compared to the global benchmark.
Cost Per App Install (CPI) for Nonprofit across All countries began at $11.41 in July 2025 and fell to $7.80 in August 2025 — a 31.7% month-over-month decline. The two-month average CPI for the selected Nonprofit series is $9.61. By contrast, the baseline (global) medians across July 2025–July 2026 average roughly $21.83, driven in part by a pronounced outlier later in the period.
Looking month-by-month against the baseline: July 2025 for Nonprofit ($11.41) ran about 14.7% above the baseline July median ($9.95). In August 2025 the pattern flips: Nonprofit ($7.80) undercut the baseline August median ($12.51) by roughly 37.6%. Over the two-month window, the Nonprofit CPI was about 14.5% lower than the baseline for the same months (avg $9.61 vs. $11.23).
The baseline series itself shows notable highs and lows: medians climb from about $9.95 in July 2025 into the mid-teens by fall, dip to $9.36 in December 2025, spike to $30.13 in February 2026, hover in the mid-teens through spring, and then present an extreme outlier at $96.91 in July 2026. That single July 2026 value expands the baseline average and overall range considerably.
Across the full baseline window there’s a recognizable seasonal rhythm: a late-summer to autumn build into Q4, a softening into December, a brief February spike, then a relatively stable spring before the large summer outlier. The Nonprofit series captured here documents a short-term summer correction — an above-benchmark July followed by a steeper August decline — suggesting more immediate month-to-month swings than a steady seasonal climb.
Volatility in the selected Nonprofit pair is modest in absolute dollars (a $3.61 range between July and August) but large in percent terms (31.7% drop). Baseline volatility is larger in absolute and proportional terms, especially when the February spike and July 2026 outlier are included. Excluding the $96.91 outlier, baseline medians typically range between roughly $9.36 and $30.13.
Viewed against the global benchmark, Nonprofit app-install costs in All countries were sometimes above and sometimes below market. July showed a small above-market tilt (+14.7%), while August swung to substantially below-market (−37.6%). Over the short window, the Nonprofit series ran ~56% below the full-period baseline average, largely because the global series includes several spikes and a pronounced outlier that inflate the longer-run mean. Overall, the Nonprofit pattern is less extreme in dollar range but exhibits sharper month-to-month percentage movement than the broader baseline.
Understanding Cost Per App Install benchmarks for Nonprofit in All countries provides a clear, data-grounded view of industry ad performance, useful when comparing Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, and broader country-specific ad costs across global datasets.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
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See how much it costs to get users to install an app