Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
Nonprofit app-install costs in this dataset show a short, choppy momentum versus the broader benchmark: a modest premium in July followed by a sharp decline in August. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in All countries compared to the global benchmark.
Cost Per App Install (CPI) for Nonprofit across All countries began at $11.41 in July 2025 and fell to $7.80 in August 2025 — a 31.7% month-over-month decline. The two-month average CPI for the selected Nonprofit series is $9.61. By contrast, the baseline (global) medians across July 2025–July 2026 average roughly $21.83, driven in part by a pronounced outlier later in the period.
Looking month-by-month against the baseline: July 2025 for Nonprofit ($11.41) ran about 14.7% above the baseline July median ($9.95). In August 2025 the pattern flips: Nonprofit ($7.80) undercut the baseline August median ($12.51) by roughly 37.6%. Over the two-month window, the Nonprofit CPI was about 14.5% lower than the baseline for the same months (avg $9.61 vs. $11.23).
The baseline series itself shows notable highs and lows: medians climb from about $9.95 in July 2025 into the mid-teens by fall, dip to $9.36 in December 2025, spike to $30.13 in February 2026, hover in the mid-teens through spring, and then present an extreme outlier at $96.91 in July 2026. That single July 2026 value expands the baseline average and overall range considerably.
Across the full baseline window there’s a recognizable seasonal rhythm: a late-summer to autumn build into Q4, a softening into December, a brief February spike, then a relatively stable spring before the large summer outlier. The Nonprofit series captured here documents a short-term summer correction — an above-benchmark July followed by a steeper August decline — suggesting more immediate month-to-month swings than a steady seasonal climb.
Volatility in the selected Nonprofit pair is modest in absolute dollars (a $3.61 range between July and August) but large in percent terms (31.7% drop). Baseline volatility is larger in absolute and proportional terms, especially when the February spike and July 2026 outlier are included. Excluding the $96.91 outlier, baseline medians typically range between roughly $9.36 and $30.13.
Viewed against the global benchmark, Nonprofit app-install costs in All countries were sometimes above and sometimes below market. July showed a small above-market tilt (+14.7%), while August swung to substantially below-market (−37.6%). Over the short window, the Nonprofit series ran ~56% below the full-period baseline average, largely because the global series includes several spikes and a pronounced outlier that inflate the longer-run mean. Overall, the Nonprofit pattern is less extreme in dollar range but exhibits sharper month-to-month percentage movement than the broader baseline.
Understanding Cost Per App Install benchmarks for Nonprofit in All countries provides a clear, data-grounded view of industry ad performance, useful when comparing Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, and broader country-specific ad costs across global datasets.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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