Facebook Ads Cost Per App Install Benchmarks in Norway

Introduction — the headline

Norway’s cost-per-app-install profile over Q4 2025 tells a story of extreme volatility and elevated cost. Across September–December 2025 the median cost-per-app-install in Norway averaged about 40.4 (units consistent with the underlying dataset), roughly 2.6× the global median of ~15.6 across the broader 13‑month baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Norway compared to the global benchmark.

The story in the data

Norway began the window at 31.56 in September 2025 and finished at a much higher 72.35 in December — a net increase of ~129% across the period, but not a linear climb. The four‑month median series: 31.56 (Sep), 52.94 (Oct), 4.66 (Nov), 72.35 (Dec) produced an average of 40.38, with a low of 4.66 (November) and a high of 72.35 (December). November is a clear trough, followed by a dramatic rebound into December.

By comparison the global baseline (13 months from June 2025–June 2026) averaged ~15.55, with its own range from ~9.34 (Dec 2025) up to ~30.13 (Feb 2026). Norway’s mean sits about +160% above that overall benchmark, and Norway’s December peak (72.35) is roughly 4.6× the global average.

Month‑to‑month momentum in Norway was jagged: +68% from Sep→Oct, then −91% Oct→Nov, then a +1,454% jump Nov→Dec. Average absolute monthly change in Norway over these three transitions was ~45.8 — more than the Norway mean itself — signaling dramatic swings rather than steady drift.

Seasonal and monthly dynamics

The four months capture classic Q4 noise but with exaggerated amplitude. September showed a mid‑range cost, October climbed further, November collapsed to a pronounced trough, and December exploded to the period high. The baseline series over the same Sept–Dec window is much smoother (Sep 15.66 → Oct 16.43 → Nov 14.86 → Dec 9.34), illustrating a typical Q4 softening into December for the global median, whereas Norway experienced an outsized December spike.

That November trough and December surge read like short, high‑velocity campaigns or auction shifts concentrated in late Q4, producing a rhythm of rapid decline then sharp rebound rather than gradual seasonal movement.

Country vs. global

Framed against the baseline, Norway is consistently above market levels across this window: the Norway average (~40.4) exceeded the Sep–Dec global mean (~14.1) by roughly 2.9×. At its narrowest gap (November), Norway’s 4.66 was about 67% below the global Dec low of 9.34 — an unusual divergence — but more typically Norway ran materially above global medians (September and October). Volatility comparison is stark: Norway’s average absolute monthly swing (~45.8) is roughly 17× the baseline’s average swing for the same months (~2.6), marking Norway as far more volatile in cost-per-app-install during this period.

Across language and platform contexts referenced in broader reporting, these figures feed into Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance conversations as part of country-specific ad costs and industry ad performance benchmarking for All industries in Norway.

Understanding cost-per-app-install benchmarks for all industries in Norway helps advertisers evaluate engagement trends and compare performance to global patterns.