Facebook Ads Cost Per App Install Benchmarks in Norway

Introduction

April 2025 delivered a striking outlier for cost per app install (CPI) in Norway: a median of 911.71 for all industries. Against the global Facebook Ads benchmarks—which typically sit in the mid-teens—this single Norwegian data point towers over the market and breaks the usual seasonal rhythm seen worldwide. Globally, CPI eased through early Q1, climbed into April, spiked in June, and then settled into a higher-but-steady late-summer/early-fall band. Norway’s April level stands apart from that pattern.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.

The story in the data

Norway’s readout in April 2025 closed at 911.71 per install. That is roughly 62x the global April median of 14.74—about 6,100% higher. It also exceeds the 12‑month global average of 15.91 by about 57x, and it sits nearly 32x above the global annual high of 27.90 seen in June 2025.

The global time series shows a much tighter, seasonal arc. From November 2024 to November 2025, the global CPI median averaged 15.91, with a low of 7.22 in January and a high of 27.90 in June. The period opened at 17.55 (November 2024) and closed at 17.18 (November 2025), a modest −2% change. Month-to-month volatility averaged 6.29 points, with the sharpest moves in late Q2 and early Q3: +15.85 from May to June and −15.66 from June to July.

April, the month of Norway’s observation, was part of a global uptrend: CPI rose from 9.17 in March to 14.74 in April, a 61% lift, before easing slightly in May and then surging into June’s peak.

Seasonal and monthly dynamics

Global seasonality in this window follows a familiar rhythm for country-specific ad costs: softer in early Q1 (January trough), a constructive climb into late Q2, a pronounced spike in June, and then a higher plateau through late summer. September and October were elevated (22.72 and 20.72), with November easing to 17.18. Within that cadence, April is a mid-teens month globally—signaling recovery from Q1 without the intensity of June’s peak.

With only one month for Norway, a seasonal profile cannot be established. However, Norway’s April CPI sits far above the typical Q2 range indicated by the global CPM analysis and broader industry ad performance metrics.

Country vs. Global

• Norway’s April CPI: 911.71 vs. global April 14.74—about 62x higher.
• Even compared to the global annual high (June’s 27.90), Norway’s April level was ~32x higher (roughly +3,170%).
• The global trend across the period was broadly stable (−2% from November to November) and moderately volatile (≈6.29 points average monthly swing). Norway’s volatility cannot be assessed with a single data point, but the April value stands as a clear outlier relative to Facebook Ads benchmarks.

Understanding Facebook Ads cost-per-app-install benchmarks for all industries in Norway helps quantify country-specific ad costs and place Norway’s CPI trends in context with the global market. This data-grounded view clarifies how Norway’s April performance compares to global CPI norms and the broader pattern of industry ad performance.