Facebook Ads Cost Per App Install Benchmarks in Norway

Introduction

Cost per app install (CPI) for all industries in Norway moved through a strikingly uneven 2025, diverging sharply from the global Facebook Ads benchmarks. The year’s story is defined by an extraordinary April spike, a deep trough by November, and a partial December rebound—resulting in far greater volatility than the broader market. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.

The story in the data

Across the months reported for Norway (April, November, December), CPI averaged 327, with a median of 64.87—both well above the global average of 13.37 for 2025. The range was extreme: a high of 911.71 in April, a low of 4.55 in November, and 64.87 in December.

The sequence tells a dramatic arc:

• April: 911.71—an outlier peak that sits 67.5x above the global April median (13.51).
• November: 4.55—a 99.5% decline from April and 69% below the global November median (14.57).
• December: 64.87—a sharp rebound from November (+1,325%) yet still nearly 7x the global December median (9.32).

Even with limited months, the swings were steep. Average absolute month-to-month movement for Norway across the two observed transitions was roughly 484 cost units, compared to a global month-to-month volatility closer to 4.6—over two orders of magnitude more volatile.

Globally, CPI followed a more measured path: starting at 7.07 in January, rising to a June peak of 23.76, and easing to 9.32 by December. The global market climbed into mid-year (+236% from January to June) and cooled into year-end (−61% from the June peak).

Seasonal and monthly dynamics

The global rhythm favored Q2 strength and a softer December, consistent with broader Facebook Ads benchmarks where competition and budgets often lift costs mid-year before a late-year reset. Norway’s observed pattern, however, was atypical: an outsized April peak, a pronounced November trough, and a December level that, while lower than April, still sat meaningfully above the global December norm. The distribution for Norway was highly skewed by the April spike; the median (64.87) better reflects typical observed cost than the mean but still landed well above global levels.

Country vs. Global

• April: Norway ran 67.5x the global CPI—well above market.
• November: Norway fell 69% below the global CPI—well below average.
• December: Norway was roughly 7x the global CPI—again above market.

On a simple average across its reported months, Norway’s CPI was about 24x the full-year global average, driven by the April surge. The gap to global swung widely—from 69% below in November to nearly 6,700% above in April—signaling a choppier, more volatile profile than the global benchmark’s steady rise-and-cool pattern.

Closing

Understanding Facebook Ads benchmarks for cost per app install in all industries in Norway highlights how country-specific ad costs can diverge from global CPI trends. This data-rich CPI readout—situated within broader CPC trends, CPM analysis, and CTR performance—helps frame industry ad performance in Norway against worldwide patterns.