Facebook Ads Cost Per App Install Benchmarks in Norway

Introduction

The headline in the data is stark: Norway’s median cost per app install (CPI) in April 2025 landed at 911.71 — an extreme outlier versus the global benchmark of 12.59 for the same month. With only a single observed month for Norway, the story is less about local seasonality and more about a one-month spike that towers over typical market levels. By contrast, the global series shows the familiar ebb and flow of acquisition costs across Q1 softness, a midyear surge, and late-year firmness.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.

The story in the data

• Norway (all industries): April 2025 CPI of 911.71. With a single data point, the country’s “average,” “high,” and “low” are all the same value, underscoring how singular this reading is.
• Global benchmark: Over the last 12 months, CPI averaged 15.10, with a low of 7.13 in January 2025 and a high of 27.90 in June 2025. Month‑to‑month movement averaged about 6.23 points, indicating a market that moves but within recognizable bounds.

Relative positioning is the core story. Norway’s April CPI was about 72.4x the global median for that month (roughly +7,140%), and about 60x the global 12‑month average. In other words, the April Norway figure sits far outside the prevailing distribution of Facebook Ads benchmarks for app install costs seen worldwide.

Globally, the arc across the period reflects a winter trough (January at 7.13), a late‑Q2 price crest (June at 27.90), and elevated but uneven levels into early Q4 (August–October ranged from 18.24 to 23.31, before easing to 19.14 in October). Against that backdrop, Norway’s April point reads as an outlier rather than a continuation of the global rhythm.

Seasonal and monthly dynamics

Seasonally, the global CPI pattern suggests:

• Softer acquisition costs through early Q1, with January as the low.
• A rebound through spring, followed by a pronounced June spike.
• A pullback in July and renewed firmness late Q3 into early Q4 as competition intensifies.

Norway’s single April reading sits well above typical Q2 levels globally, exceeding not only April’s global CPI (12.59) but also the year’s global peak in June (27.90). With only one month available, Norway’s intra‑year seasonality can’t be inferred, but the April placement relative to the global cycle is notably elevated.

Country vs. Global

• April comparison: Norway at 911.71 versus the global 12.59 — approximately 72–73x above market.
• Relative to the 12‑month global average (15.10), Norway’s April CPI stands about 60x higher.
• Global trendlines moved steadily higher from January to June (+291% from the Jan low to the Jun high), with average monthly swings near 6.2 points; Norway’s dataset does not yet show a trend, only an outsized April level.

Closing

Understanding Facebook Ads benchmarks for cost per app install in all industries in Norway highlights how country‑specific ad costs can diverge sharply from global CPI trends. While this report centers on CPI, it complements broader CPC trends, CPM analysis, and CTR performance, helping marketers situate Norway’s app install costs within the global benchmark landscape.