Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
The main story: Norway’s cost-per-app-install (COST_PER_APP_INSTALL) in late 2025 was far choppier and generally higher than the global benchmark — a short, dramatic rollercoaster from ~31 to ~72 with a deep mid-window trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Norway compared to the global benchmark.
Norway’s four-month series (Sep–Dec 2025) began at 31.56, dipped to a startling low of 4.66 in November, then surged to a peak of 72.35 in December. The four-month average for Norway was roughly 40.38 — about 85% above the global baseline average of ~21.84 across the 13-month baseline window. Month-to-month momentum was extreme: Sep→Oct rose ~68%, Oct→Nov collapsed ~91%, and Nov→Dec rocketed ~1,454%. The absolute range in Norway spanned ~67.7 points (4.66 to 72.35), roughly a 15.5x swing between low and high. By contrast, the global baseline ranged from about 9.36 (Dec 2025) up to 96.91 (Jul 2026), with a quieter central tendency near ~22.
The Norway slice shows a very short seasonal story dominated by sharp month-level shocks rather than smooth seasonal rhythm. September started above the global midline, November dropped well below typical monthly baselines, then December moved into a high-cost period that sits above most baseline months (excluding the large July 2026 spike). In the baseline, month-to-month movements are generally smaller with occasional outliers (Feb 2026 and Jul 2026). The baseline shows pockets of elevated costs (February and an extreme July) interleaved with single-digit months in late 2025, producing a rhythm of modest swings punctuated by two large spikes.
Relative to the global benchmark, Norway was more volatile and overall costlier on average. Norway’s average COST_PER_APP_INSTALL (~40.4) exceeded the baseline average (~21.8) by ~85%. Monthly volatility measured as average absolute change was roughly 45.8 points in Norway (Sep→Dec), about four times the baseline’s ~11.5-point average monthly movement across the 13-month span. At its narrowest gap, Norway’s Sep value (31.6) was roughly 45% above the global average; at its widest, Norway’s Nov low (4.7) sat well below typical global months, and its Dec high (72.4) outpaced nearly all baseline months except the extreme July 2026 spike.
This data-driven snapshot places COST_PER_APP_INSTALL benchmarks for All industries available in Norway into the broader context of Facebook Ads benchmarks, CPC trends, CPM analysis and country-specific ad costs — a noisy, high-variance market compared to the smoother global pattern. Understanding COST_PER_APP_INSTALL performance for All industries available in Norway clarifies how local seasonality and volatility compare with global industry ad performance.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC may rise during Easter and Ascension as Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated, which may increase media activity and ad competition. Shop closures on public holidays may reduce ad inventory. Pentecost weekend may reduce weekday competition.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
Compare cost benchmarks for Facebook advertising metrics.
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