See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
The main story: Norway’s cost-per-app-install (COST_PER_APP_INSTALL) in late 2025 was far choppier and generally higher than the global benchmark — a short, dramatic rollercoaster from ~31 to ~72 with a deep mid-window trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Norway compared to the global benchmark.
Norway’s four-month series (Sep–Dec 2025) began at 31.56, dipped to a startling low of 4.66 in November, then surged to a peak of 72.35 in December. The four-month average for Norway was roughly 40.38 — about 85% above the global baseline average of ~21.84 across the 13-month baseline window. Month-to-month momentum was extreme: Sep→Oct rose ~68%, Oct→Nov collapsed ~91%, and Nov→Dec rocketed ~1,454%. The absolute range in Norway spanned ~67.7 points (4.66 to 72.35), roughly a 15.5x swing between low and high. By contrast, the global baseline ranged from about 9.36 (Dec 2025) up to 96.91 (Jul 2026), with a quieter central tendency near ~22.
The Norway slice shows a very short seasonal story dominated by sharp month-level shocks rather than smooth seasonal rhythm. September started above the global midline, November dropped well below typical monthly baselines, then December moved into a high-cost period that sits above most baseline months (excluding the large July 2026 spike). In the baseline, month-to-month movements are generally smaller with occasional outliers (Feb 2026 and Jul 2026). The baseline shows pockets of elevated costs (February and an extreme July) interleaved with single-digit months in late 2025, producing a rhythm of modest swings punctuated by two large spikes.
Relative to the global benchmark, Norway was more volatile and overall costlier on average. Norway’s average COST_PER_APP_INSTALL (~40.4) exceeded the baseline average (~21.8) by ~85%. Monthly volatility measured as average absolute change was roughly 45.8 points in Norway (Sep→Dec), about four times the baseline’s ~11.5-point average monthly movement across the 13-month span. At its narrowest gap, Norway’s Sep value (31.6) was roughly 45% above the global average; at its widest, Norway’s Nov low (4.7) sat well below typical global months, and its Dec high (72.4) outpaced nearly all baseline months except the extreme July 2026 spike.
This data-driven snapshot places COST_PER_APP_INSTALL benchmarks for All industries available in Norway into the broader context of Facebook Ads benchmarks, CPC trends, CPM analysis and country-specific ad costs — a noisy, high-variance market compared to the smoother global pattern. Understanding COST_PER_APP_INSTALL performance for All industries available in Norway clarifies how local seasonality and volatility compare with global industry ad performance.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app