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February 2025 - February 2026
Detailed observation of presented data
Norway’s cost-per-app-install tells a dramatic story in 2025: a towering spike in April, a deep trough by November, and a partial reset into December. Across all industries, the market’s CPI was far more volatile than the global benchmark, which moved within a relatively tight band throughout the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
The Norwegian series opens at an extreme: CPI reached 911.71 in April 2025, then collapsed to 4.55 by November, before rebounding to 64.87 in December. Over these observed months, Norway’s average landed at 327—heavily skewed by April’s outlier—versus a same-period global average of about 12.84 (April, November, December).
Highs and lows were striking. April was the peak at 911.71; November marked the low at 4.55; December closed much higher than the trough but far below April’s anomaly. The swing from April to November represents a 99.5% decline, while November to December saw a roughly 14x increase (+1,325%). The total range across the period was roughly 907 points, underscoring extreme dispersion in country-specific ad costs for app installs.
For context, global CPI for app installs moved from 13.51 in April to 14.57 in November and 10.43 in December, averaging 13.6 across Jan 2025–Jan 2026 and peaking at 23.76 in June. In other words, the world’s line rose into mid-year and eased into year-end; Norway’s line swung by orders of magnitude.
Globally, 2025 showed a clear mid-year crest: costs climbed into June and then moderated, with December notably soft before a January rebound. Norway’s observed cadence was episodic rather than seasonal: an April surge, a late-year trough, and a December reset. The April spike stood apart from typical global rhythms, while November was unusually low relative to both the country’s April level and the worldwide pattern. December’s partial rebound suggests some re-tightening into the holidays, yet it remained well below April’s extreme.
Against the global benchmark, Norway alternated between well above market and well below:
Across all industries, Norway’s CPI was not only more volatile than the global benchmark but also structurally divergent in timing—spiking early Q2 while the world peaked in early summer and eased into Q4.
For Facebook Ads benchmarks, the cost-per-app-install in Norway across all industries displayed extreme variability compared to the steadier global curve. Understanding cost-per-install trends for all industries in Norway helps situate country-specific ad costs within the broader global context and compare industry ad performance to worldwide norms.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app