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July 2025 - July 2026
Detailed observation of presented data
The headline: Cost Per App Install (CPI) for Public Administration — viewed across All countries — was choppy over the 13‑month window, finishing materially lower than it began but punctuated by a pronounced February spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in All countries compared to the global benchmark.
The global baseline CPI started at $18.36 in June 2025 and closed at $11.85 in June 2026, a decline of roughly 35.5% from start to finish. Across the period the median CPI averaged about $15.55. The low point landed in December 2025 at $9.34, while the peak was an outlier in February 2026 at $30.13 — more than double December’s trough and roughly 223% higher than the minimum, spanning a wide absolute range of $20.79.
Month-to-month movement was substantial: the average absolute monthly change was approximately $5.55, which is about 36% of the period average, signifying notable volatility. The single largest swing was January→February (+135%), when CPI surged from ~$12.83 to ~$30.13, followed by a steep retrenchment February→March (−45%). Outside that disruption, CPI threaded between ~$9–$20 for most months.
A clear seasonal rhythm appears. Q3 (July–September 2025) showed a moderation after the June high: values eased from ~$18.36 down into the low-to-mid teens, then climbed into mid‑teens by October. Performance softened through Q4, culminating in the December trough (~$9.34). Early Q1 (January) saw a modest rebound to ~$12.83 before the extraordinary February spike. After that spike, the market cooled — March through June moved back toward the long‑run average, finishing the window at ~$11.85. The pattern reads as a soft Q4, early Q1 rebound with an exceptional February disruption, and a gradual normalization into late spring.
Because the provided dataset contains the global baseline for Cost Per App Install across All countries (no separate country-level series was supplied), this narrative treats the baseline as the primary lens for Public Administration industry ad performance. Relative terms: the market exhibited episodes of both above-market pressure (February’s near-$30 CPI) and below‑average troughs (December’s sub-$10 CPI). Volatility was higher than many steady CPC trends or CPM analysis series — average monthly swings of roughly $5.55 indicate a choppier rhythm than typical country‑specific ad costs or standard Facebook Ads benchmarks for stable verticals.
This data-driven overview of Cost Per App Install for Public Administration across All countries shows a volatile year with a mid‑period spike and an overall decline from June 2025 to June 2026. Understanding Facebook Ads benchmarks and CPI trends for Public Administration in All countries helps marketers contextualize industry ad performance and country-specific ad costs against broader global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
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See how much it costs to get users to install an app