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Facebook Ads Cost Per App Install Benchmarks for Public Administration in United Arab Emirates

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Cost Per App Install for Public Administration in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per app install trends for industry Public Administration and target country United Arab Emirates compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No selected market data is available for Public Administration in the United Arab Emirates for the period provided, so direct in‑market benchmarks cannot be computed. Global baseline results provide the best directional reference.
  • The global baseline shows pronounced seasonality and volatility, with costs typically rising in Q4 and again into mid‑year. The period ends far above where it began (about +1,061%).

About the data

  • Metric: cost per app install (median by month)
  • Selected market: Public Administration in the United Arab Emirates (no data available in the time window)
  • Baseline: global aggregate (ALL industries, ALL countries), Sep 2024–Sep 2025

Global baseline overview

  • Average: 11.85
  • Median: 11.36
  • Low: 1.98 (Sep 2024)
  • High: 26.21 (Jun 2025)
  • Range: 24.23
  • First vs. last month: 1.98 → 22.99 (+10.6x; +1,061%)
  • Average month‑to‑month absolute change (volatility): 6.31

Notable spikes and dips:

  • Oct → Nov 2024: strong jump from 6.20 to 14.28 (+8.09)
  • Nov → Dec 2024: pullback to 8.52 (−5.76)
  • May → Jun 2025: sharp spike to the series high, 26.21 (+15.78), followed by a large correction in Jul 2025 to 12.35 (−13.86)
  • Jul → Sep 2025: steady climb to 22.99 (+10.64 over two months)

Seasonal patterns

  • Q4 behavior: Costs accelerated into November and cooled in December—consistent with holiday‑period competition driving up prices before easing post‑event.
  • Early-year reset: January and March tracked lower (6.36 and 6.87) versus February’s rebound (11.36), indicating typical choppiness after peak season.
  • Mid‑year surge: A pronounced jump in June (26.21) stands out as the period’s peak, with renewed growth late in Q3 (15.00 in August to 22.99 in September).

Selected market vs. global baseline

  • Data availability: The selected Public Administration in the United Arab Emirates time series is empty for this window. As a result:
  • Average, median, highs/lows, and volatility for the selected market are not available.
  • Relative positioning versus the global baseline (above market, below average, or in line) cannot be determined from the provided data.
  • Contextual benchmark: The global baseline indicates that, during this period, advertisers worldwide experienced elevated and volatile cost per app install, with clear seasonal peaks and a markedly higher end‑of‑period level than the start.

Understanding cost per app install benchmarks on Facebook Ads in industry Public Administration and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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