Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
Real Estate app-install costs ran materially above the global benchmark all year, marked by violent month-to-month swings and two sharp summertime peaks. The median Cost Per App Install (CPI) for Real Estate across All countries averaged roughly $74.1, with a low near $13.25 (March 2026) and a peak at about $193.8 (June 2026). Volatility was extreme: month-to-month changes averaged close to a 90% move in magnitude, well above the broader market’s rhythm. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in All countries compared to the global benchmark.
The Real Estate CPI began the year (July 2025) at about $169.8 and finished (June 2026) at approximately $193.8 — a net lift of about 14% from start to finish, but the path between those points was highly irregular. Across the 12 months the median settled at ~$74.1, while the global baseline averaged about $15.6. Highs and lows were pronounced: the maximum was $193.8 in June 2026 and the minimum $13.25 in March 2026 — a range exceeding $180. In relative terms Real Estate costs were typically multiple times the global level: overall the Real Estate average was roughly 4.8x the baseline. Month-level anomalies include a steep drop from July to August 2025 (−59%), a large February 2026 spike (+136% vs January), and a dramatic rebound from March into April and through June.
Rhythm in the series is jagged rather than smoothly seasonal. Two summer peaks bookend the window (very high CPI in July 2025 and again in June 2026). Late winter saw a notable spike in February 2026 followed by the year’s trough in March — a spring dip that briefly brought Real Estate costs below the global benchmark. Q4 months (October–December) showed fluctuating pressure: October and May had mid-year lifts, while November–December were softer relative to adjacent months. Overall the series alternates between multi-week spikes and sharp pullbacks, producing an episodic cadence rather than a steady seasonal slope.
Compared to baseline CPI behavior, Real Estate in All countries ran well above average most months. The gap widened to extremes: at its narrowest (March 2026) Real Estate was about 20% below the global median (13.25 vs 16.61). At its widest (July 2025) Real Estate CPI was roughly 17x the global level. On volatility the contrast is stark: Real Estate’s average absolute monthly change (~90%) was almost three times the global average (~33%). In single-month snapshots, examples include June 2026 (Real Estate ~$193.8 vs baseline ~$14.8 — ~13x higher) and February 2026 (Real Estate ~$113.2 vs baseline ~$30.1 — ~3.8x higher).
Understanding Cost Per App Install benchmarks for Real Estate in All countries provides a data-grounded comparison to global patterns and complements broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs when reviewing industry ad performance.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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