See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
August 2025 - August 2026
Detailed observation of presented data
Real Estate app-install costs ran materially above the global benchmark all year, marked by violent month-to-month swings and two sharp summertime peaks. The median Cost Per App Install (CPI) for Real Estate across All countries averaged roughly $74.1, with a low near $13.25 (March 2026) and a peak at about $193.8 (June 2026). Volatility was extreme: month-to-month changes averaged close to a 90% move in magnitude, well above the broader market’s rhythm. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in All countries compared to the global benchmark.
The Real Estate CPI began the year (July 2025) at about $169.8 and finished (June 2026) at approximately $193.8 — a net lift of about 14% from start to finish, but the path between those points was highly irregular. Across the 12 months the median settled at ~$74.1, while the global baseline averaged about $15.6. Highs and lows were pronounced: the maximum was $193.8 in June 2026 and the minimum $13.25 in March 2026 — a range exceeding $180. In relative terms Real Estate costs were typically multiple times the global level: overall the Real Estate average was roughly 4.8x the baseline. Month-level anomalies include a steep drop from July to August 2025 (−59%), a large February 2026 spike (+136% vs January), and a dramatic rebound from March into April and through June.
Rhythm in the series is jagged rather than smoothly seasonal. Two summer peaks bookend the window (very high CPI in July 2025 and again in June 2026). Late winter saw a notable spike in February 2026 followed by the year’s trough in March — a spring dip that briefly brought Real Estate costs below the global benchmark. Q4 months (October–December) showed fluctuating pressure: October and May had mid-year lifts, while November–December were softer relative to adjacent months. Overall the series alternates between multi-week spikes and sharp pullbacks, producing an episodic cadence rather than a steady seasonal slope.
Compared to baseline CPI behavior, Real Estate in All countries ran well above average most months. The gap widened to extremes: at its narrowest (March 2026) Real Estate was about 20% below the global median (13.25 vs 16.61). At its widest (July 2025) Real Estate CPI was roughly 17x the global level. On volatility the contrast is stark: Real Estate’s average absolute monthly change (~90%) was almost three times the global average (~33%). In single-month snapshots, examples include June 2026 (Real Estate ~$193.8 vs baseline ~$14.8 — ~13x higher) and February 2026 (Real Estate ~$113.2 vs baseline ~$30.1 — ~3.8x higher).
Understanding Cost Per App Install benchmarks for Real Estate in All countries provides a data-grounded comparison to global patterns and complements broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs when reviewing industry ad performance.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app