See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
Big-picture: Real Estate app-install costs ran well above the global baseline across the year, punctuated by sharp monthly swings and a July 2025 spike that dominated the story. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in All countries compared to the global benchmark.
Median cost per app install (CPI) for Real Estate averaged about 59.6 over the 12 months studied, starting at 56.2 in June 2025 and closing at 37.5 in May 2026 — a roughly 33% decline from start to finish. The monthly high was 169.8 in July 2025; the low was 13.25 in March 2026. Those extremes produce a wide spread: the peak was nearly 12.8× the trough, and the series’ standard deviation was about 42, reflecting large absolute swings.
Month-to-month movement was dramatic: the dataset shows a +202% jump into July 2025, deep pullbacks in late summer and autumn, a mid-winter rebound into February 2026 (+136% from January), and a steep fall into March 2026 (−88%). Averaging the absolute monthly percent changes yields roughly an 81% swing per month, highlighting high volatility for Real Estate app-install costs across All countries.
There is a loose rhythm of spikes followed by corrective dips rather than a smooth seasonal slope. Summer (July) produced the single dominant spike; autumn and early winter showed intermittent softness with lower medians in November–December. Early Q1 2026 exhibited a recovery phase into February before a sharp March decline and a modest rebound through April–May. Overall the series reads as episodic: short, sharp lifts followed by multi-month retrenchments rather than steady seasonal cycles.
Compared to the global baseline, Real Estate app-install costs were substantially above average. The global median over the same months was about 15.9; Real Estate averaged 59.6 — roughly 3.8× the baseline (about +276%). Month-by-month the gap varied widely: at its narrowest in March 2026 Real Estate was about 20% below the global median (13.25 vs. 16.57), but at its widest in July 2025 it was roughly 17× the global level (169.8 vs. 9.95). In short, Real Estate CPI for All countries ran well above baseline most months and was markedly more volatile than the global benchmark.
Understanding these patterns in cost per app install within Facebook Ads benchmarks and broader CPC trends, CPM analysis, CTR performance and country-specific ad costs adds context to industry ad performance for Real Estate in All countries.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app