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Facebook Ads Cost Per App Install Benchmarks for SaaS & Cloud Platforms in Norway

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Cost Per App Install for SaaS & Cloud Platforms in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Across the observed period, Norway’s cost per app install averaged 33.57, roughly 3.1x above the global baseline average of 10.79 (about 211% higher), signaling above‑market costs for SaaS & Cloud Platforms.
  • Seasonality is evident: costs climbed through Q4, dipped in January, then accelerated into late spring and early summer, culminating in a sharp August spike in Norway while the global trend eased.
  • Volatility is high. Norway’s month‑to‑month absolute change averaged 88%, versus 79.8% for the global baseline—more variable than overall trends.

Context & scope

This analysis looks at cost per app install trends for industry SaaS & Cloud Platforms and target country Norway (NO) compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected trend highlights

  • Period covered: September 2024 to August 2025 (11 months of data).
  • Average: 33.57; Low: 3.78 (September 2024); High: 139.26 (August 2025).
  • First-to-last change: +3,584% (3.78 to 139.26).
  • Volatility: average month-to-month absolute change of 88%.
  • Notable movements:
  • October +4% vs September; November +210% vs October; December +26% vs November.
  • January −43% vs December (post‑holiday reset).
  • February +175%; March +48%; April +21%.
  • May −48% vs April; June +178% vs May.
  • August +126% vs June (data gap in July), marking the annual peak.

Comparison to the global baseline

  • Over the same months, the global baseline averaged 10.79 (Low: 1.98 in September 2024; High: 26.21 in June 2025).
  • Baseline first-to-last change (September 2024 to August 2025): +658%.
  • Volatility: average month-to-month absolute change of 79.8%.
  • Relative positioning by month:
  • Below market in October (3.95 vs 6.20) and November (12.22 vs 14.28).
  • From December onward, Norway consistently ran above market:
  • December ~1.8x; January ~1.4x; February ~2.1x; March ~5.2x; April ~3.7x; May ~2.1x; June ~2.4x; August ~9.3x.
  • Pattern contrast:
  • Both series rose into Q4 and eased in January.
  • The baseline peaked in June then softened into August (26.21 to 15.00, −43%), while Norway surged to its annual high in August.

Seasonality and trend context

  • Q4 build-up: Norway rose from 3.78 in September to 15.38 in December (+307%), broadly in line with global year‑end pressure.
  • Post‑holiday dip: January eased to 8.69 in Norway and 6.36 globally.
  • Spring/summer escalation: Norway accelerated sharply from February through April, briefly cooled in May, spiked in June, and culminated in a pronounced August high, diverging from the global moderation in late summer.

Understanding COST_PER_APP_INSTALL benchmarks on Facebook Ads in industry SaaS & Cloud Platforms and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the SaaS & Cloud Platforms industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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