Facebook Ads Cost Per App Install Benchmarks in Singapore

Introduction

Cost per App Install (CPI) in Singapore ran hot and choppy across 2025, frequently sitting well above global Facebook Ads benchmarks and punctuated by two outsized spikes in late Q3 and December. The year opened at a low base and closed far higher, with notable turbulence between. While the global trend moved gradually with a mid‑year crest, Singapore’s path was steeper, more episodic, and concentrated around a dramatic August surge.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.

The story in the data

• Singapore’s CPI started at 6.30 in January and ended at 28.78 in December, a +357% lift across the year.
• The annual average landed at 23.71, ranging from a low of 6.30 (January) to a high of 68.13 (August).
• Key swings defined the year: a sharp jump in March (34.50, +27.88 month over month), a retrenchment in April (15.81), and the standout spike in August (+54.69 month over month to 68.13). September cooled to 38.98 (−29.14), followed by another rebound into December.
• Monthly volatility averaged about 17 points, indicating large swings from month to month.

Globally, CPI averaged 13.43 in 2025, with a narrower range from 7.10 (January) to 23.76 (June). Month‑over‑month changes averaged 4.46 points—roughly a quarter of Singapore’s volatility.

Seasonal and monthly dynamics

Singapore showed a pronounced Q3 peak:

• Q1 averaged 15.81, largely subdued until the March uptick.
• Q2 steadied at 18.57, with a mild rise into June.
• Q3 surged to 40.18, driven by the August high and a still‑elevated September.
• Q4 eased to 20.26, but December rebounded to finish the year elevated.

By contrast, the global pattern crested in Q2 (16.53) on a June high, then moderated through Q3 (14.18) and Q4 (13.80). Global CPI eased into December (10.43), while Singapore re‑accelerated, underscoring a different seasonal rhythm for country‑specific ad costs.

Singapore vs. Global

• On average, Singapore’s CPI was 76% above the global benchmark (23.71 vs. 13.43).
• Singapore ran above market in 8 of 12 months. The narrowest gap occurred in January (−11% vs. global), and the widest in August (+336% vs. global).
• The global curve rose gradually from January to December (+47%), with a single mid‑year peak. Singapore’s line was choppier, with larger amplitude moves and two crests—August and a smaller December rebound.
• Range comparison highlights the contrast: Singapore spanned 6.30–68.13, while the global median stayed within 7.10–23.76. That wider Singapore range explains the three‑to‑four‑times higher volatility.

Closing

For Facebook Ads benchmarks, cost per app install across all industries in Singapore was consistently higher and markedly more volatile than the global baseline, peaking in Q3 and finishing the year elevated. Understanding CPI dynamics—alongside broader CPC trends, CPM analysis, and CTR performance—helps frame industry ad performance and country‑specific ad costs. This summary captures how app install pricing in Singapore diverged from global patterns across 2025.