See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
January 2025 - January 2026
Detailed observation of presented data
Singapore’s app install costs spent 2025 well above the global benchmark and moved in sharper swings. For all industries combined, Singapore’s cost per app install (CPI) averaged $23.71 versus a $13.37 global average—about 77% higher—with a calm start, a spring spike, a dramatic August peak, and a year-end rebound. Volatility was the defining feature: the market opened at $6.30 in January and finished at $28.78 in December, with August’s $68.13 towering over the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
The year began quietly: January ($6.30) and February ($6.62) were the low points. March broke the pattern, jumping 421% month over month to $34.50. April retrenched to $15.81 (−54% MoM), May firmed to $21.26, and June eased to $18.65. July dipped to $13.44, then August surged to the annual high at $68.13 (+407% MoM), followed by a comedown in September ($38.98). October fell to $19.50 (−50% MoM), November softened to $12.51, and December rebounded 130% to $28.78.
Across the year, Singapore’s CPI averaged $23.71 with a median of $19.07, ranging from $6.30 to $68.13—a $61.82 spread, nearly 3.7x the global range. Month-to-month volatility averaged $17 in absolute moves, about 3.7x the global benchmark’s $4.57 average absolute change. Nearly half the year (five months) ran above $20, with August and September setting the ceiling.
The quarterly rhythm showcased a rising profile punctuated by spikes:
Globally, CPI patterns were more even: Q1 was lowest ($9.21), Q2 peaked ($16.53), then Q3–Q4 held near the mid-teens ($14.31–$13.44). Performance typically softens through Q4 as competition rises, with engagement often rebounding in early Q1; Singapore’s December rebound aligns with that broader rhythm, though at a higher cost base.
Singapore outpriced the global benchmark in eight of twelve months. It ran below market in January (−11%), February (−43%), June (−22%), and November (−14%). Elsewhere, it ranged modestly above in April (+17%), July (+25%), and October (+19%), and materially above in March (+287%), August (+326%, 4.26x global), September (+141%), and December (+209%). The narrowest dollar gap was January (−$0.77), while August marked the widest (+$52.14). From January to December, Singapore’s CPI rose 357% versus a 32% lift globally, underscoring a choppier, higher-cost profile. On a central tendency view, Singapore’s median CPI ($19.07) still sat 48% above the global median ($12.92).
For Facebook Ads benchmarks, this CPI series highlights country-specific ad costs for app install campaigns across all industries in Singapore, contrasting a high-volatility, above-market year with steadier global patterns. For teams tracking CPC trends, CPM analysis, and CTR performance alongside app install costs, these benchmarks help situate industry ad performance in Singapore relative to the worldwide baseline.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app