Facebook Ads Cost Per App Install Benchmarks in Singapore

Introduction

Singapore’s cost per app install (CPI) ran hot and volatile across the period, averaging 24.06 versus the global 15.10 — roughly 59% higher overall. The year’s story is defined by sharp swings: a low-cost start, a steep December jump, a Q1 trough that snapped into a March spike, and an outsized August peak that set the high for the period. By October, CPI in Singapore ended far above where it began, closing the year more than tripling from November levels. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.

The story in the data

• Starting point and finish: Singapore opened at 9.42 in November 2024 and closed at 32.26 in October 2025 — a 242% rise end to end.
• Highs and lows: The low came in January (6.30) before a dramatic pivot. The high landed in August (68.13), marking the period’s defining surge. The full-year range (61.82) was nearly three times the global range (20.77).
• Average and volatility: Singapore’s CPI averaged 24.06 with average month-to-month moves of 16.52, far choppier than the global benchmark’s 6.23 average swing.
• Key movements:
• December jumped 148% month over month (to 23.36) before a 73% reset in January (6.30).
• March broke the Q1 lull, surging 421% from February to 34.50, then halved in April (−54%).
• A mid-year climb took May to 21.26, while June eased to 18.65.
• The standout: August spiked to 68.13 (+407% vs July), followed by a comedown in September (−43%) and a softer October (−17%) that nevertheless remained elevated at 32.26.

Seasonal and monthly dynamics

Seasonally, the pattern diverged from a smooth cycle. Q4 opened unusually low in November but tightened quickly in December. Q1 displayed a classic trough in January–February, with a pronounced March rebound. Q2 mixed stabilization and reversal: April cooled after March’s surge, May firmed, and June remained muted relative to the global peak that month. Q3 carried the strongest momentum, dominated by August’s spike and a still-elevated September. October held above the annual average, indicating sustained intensity into early Q4.

Singapore vs. Global

• Relative levels: Singapore averaged 59% above the global CPI. It dipped below the market in November (−41%), January (−12%), February (−47%), and June (−33%), but ran above it in every other month — notably March (+291%), August (+274%), September (+67%), and October (+69%).
• Trend shape: The global series rose more steadily, up 21% from November to October, with a controlled peak in June (27.90). Singapore’s path was more erratic, ending much higher (+242%) and peaking later, in August (68.13).
• Gap dynamics: The narrowest gap appeared in July, when Singapore sat just 6% above global levels. The widest gap came in March, with Singapore running nearly four times the global CPI.

Closing

For Facebook Ads benchmarks, Singapore’s country-specific ad costs for cost per app install across all industries reveal a high-cost, high-volatility market versus the global baseline. The data underscores a choppy path with decisive peaks in March and August, a calmer June relative to the world, and an elevated close into October. Understanding cost per app install trends within industry ad performance — alongside broader CPM analysis, CPC trends, and CTR performance — helps contextualize app acquisition economics in Singapore against global patterns.