Facebook Ads Cost Per App Install Benchmarks in Singapore

Introduction

Singapore’s cost-per-app-install (CPI) trend ran slightly above the global baseline but with a choppier rhythm and more pronounced month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.

The story in the data

Across the 11 overlapping months, Singapore’s median CPI averaged about SGD 16.0 per install versus a global benchmark of roughly SGD 15.2 — a modest +5% gap. The market opened at SGD 13.44 in July 2025 and closed at SGD 12.31 in June 2026, an overall decline of about −8% from start to finish. The local high came in December 2025 at SGD 28.42, while the low arrived in January 2026 at SGD 7.66 — a swing of roughly SGD 20.8 between peak and trough. Monthly movement was notable: the December peak flipped to a dramatic January trough (a ~−73% month-to-month move), and other months showed moves in both directions (August jumped to ~SGD 21.76; March rose to ~SGD 20.14).

Volatility was material: average absolute monthly change measured about SGD 7.8 (≈48% of the Singapore mean), signaling sharper swings than the baseline series. In short, Singapore’s CPI narrative is one of episodic spikes and deep dips rather than steady drift.

Seasonal and monthly dynamics

Seasonality in the numbers shows an early Q4 escalation (October → December) that culminated in the December spike, followed by a steep softening in early Q1. The local December peak stands out against a global rhythm that instead spiked later (see February). May–June settled into mid-teens, closer to the year’s average. These rhythms suggest an intense late-year lift in CPI in Singapore that quickly reversed into a quieter January and then a choppier spring.

Country vs. Global

Relative to the global benchmark, Singapore oscillated between being meaningfully above and below market. The narrowest gap was in May (Singapore ≈7% below global); the widest gap was December, when Singapore’s CPI was roughly +204% above the global median for the month. Month-level comparisons illustrate the out-of-sync momentum: the global series showed a large February spike (baseline ≈SGD 30.13) that Singapore did not mirror (SGD 11.03 in February), while Singapore’s large December peak had no parallel in the baseline (baseline December ≈SGD 9.36). Overall, Singapore ran slightly above average but was decidedly more volatile than the global benchmark across the period.

Understanding cost-per-app-install benchmarks for All industries in Singapore — within the context of Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs — helps frame industry ad performance and comparative expectations for the market.