See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
Big-picture: Singapore’s cost per app install ran a touch above the global benchmark over the 12-month window but moved with sharper local swings and crisp month-to-month reversals. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.
Singapore’s median cost per app install averaged about $17.12 across the period, starting at $18.65 in June 2025 and ending at $16.84 in June 2026 (a roughly 10% decline from start to finish). The local high was $28.42 in December 2025; the low was $7.66 in January 2026 — a dramatic swing that captures holiday and post-holiday rhythm. By comparison the global (baseline) median across the same months averaged roughly $15.23, with a peak at $30.13 in February 2026 and a trough at $9.34 in December 2025.
Volatility is material: Singapore’s standard deviation is about $5.4, with an average absolute month-to-month movement near $7.6 (which is approximately 44% of the mean). That magnitude shows frequent and meaningful cost shifts within a short window.
The series reads like a holiday storybook. Costs climbed into a year-end peak in December 2025 (local spike to $28.42), then plunged sharply into January 2026 ($7.66), suggesting pronounced post-holiday softening. February 2026 shows a contrast between markets: the global baseline jumps to $30.13 while Singapore remains moderate (~$10.76), widening the gap dramatically. Spring months (March and May) showed rebounds — March 2026 rising to $22.22 locally — before settling around the mid-teens by June 2026.
These moves produce a rhythm of lift and decline rather than a smooth trend line — several short-lived spikes and dips punctuate the year.
On average Singapore ran about 12% above the global cost-per-install benchmark ($17.12 vs $15.23). But month-level gaps swing widely: Singapore exceeded baseline by roughly 200% in December (28.42 vs 9.34) and by ~74% in August, while undercutting the baseline by ~40% in January and by ~64% in February. The global baseline itself is influenced by a sharp February spike, making comparative volatility uneven: Singapore’s absolute standard deviation (~$5.4) is comparable to the baseline (~$5.2), while relative variability (coefficient of variation) is roughly 31% for Singapore versus about 34% for the baseline — in short, both series are volatile, with different timing of extremes.
This data-driven view of cost per app install benchmarks for All industries in Singapore surfaces a market that is generally above global averages but punctuated by pronounced holiday spikes and post-holiday troughs — a clear example of how Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance context and country-specific ad costs interact in industry ad performance for Singapore.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per lead across different markets
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See how much it costs to get users to install an app