Facebook Ads Cost Per App Install Benchmarks in Singapore

Introduction — the main story in plain language

Across a packed year of swings, Singapore’s cost per app install (CPI) for all industries tracked a choppy path that finished almost where it began — but with much higher volatility than the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.

The story in the data

Singapore’s CPI started at about SGD 18.65 in June 2025 and ended near SGD 18.74 in May 2026 — a net change of roughly +0.5%. The month-to-month picture is far less tame: the average CPI across the sampled months was ~SGD 17.26, with a low of SGD 7.31 in January 2026 and a peak of SGD 28.42 in December 2025. That December spike in Singapore stands out as the single highest local value, more than triple the baseline for that month.

For context, the global (baseline) average over the same months was ~SGD 15.55. Singapore therefore averaged about 11% above the global CPI. Key monthly moves included a sharp December surge (+~127% vs November locally), a dramatic winter trough in January (down about 74% from December locally), and a rebound into March (SGD 22.19). Month-to-month absolute movements averaged roughly SGD 8.2 — large relative to the mean and reflective of pronounced momentum swings.

Seasonal and monthly dynamics

Seasonality appears mixed rather than textbook. Singapore showed a heavy late-year peak (December) followed by the lowest point in early January — a classic post-holiday trough compressed into a brief window. February flipped the narrative globally: the baseline shot up to ~SGD 30.13 while Singapore drifted down toward ~SGD 11.04, creating opposing rhythms between markets. Spring months (March–May) registered rebounds and then a flattening into late May. Overall, Q4 produced the largest local escalation while early Q1 delivered the steepest local decline.

Country vs. Global

Relative to the global benchmark, Singapore was intermittently above and below. It was effectively in-line at the outset (June: SG +1.6% vs global) but diverged widely across the year. The narrowest gap was roughly +1–2% (June), while the widest gaps were extreme: Singapore exceeded the global CPI by about 204% in December, and conversely undercut global costs by ~63% in February. Volatility comparisons make the contrast clear: Singapore’s average monthly swing (~SGD 8.2) was about 40% larger than the baseline’s (~SGD 5.8), signaling a more volatile cost environment for app installs.

Understanding Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, and country-specific ad costs in this context helps frame the directionality of industry ad performance. Understanding Cost Per App Install benchmarks for All industries in Singapore provides a clear lens on how local CPI moved against global patterns.