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November 2024 - November 2025
Detailed observation of presented data
Across all industries in Singapore, the median cost per app install (CPI) ran notably hotter than the global benchmark, with sharp swings and two standout surges that defined the year. From a soft start in late 2024, Singapore’s CPI accelerated into 2025, spiking in March and again in August before settling at an elevated level by October. Compared to the steadier global trend, Singapore showed a choppier rhythm and wider monthly spreads—important context for anyone tracking Facebook Ads benchmarks and country-specific ad costs.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
Over the 12-month window (Nov 2024–Oct 2025), Singapore’s CPI averaged 24.06, about 52% above the global average of 15.81. The period opened at 9.42 in November 2024 and closed at 32.26 in October 2025—up more than 3x from the starting point. The low came in January at 6.30, followed by a modest February (6.62). From there, the market vaulted to 34.50 in March, cooled into Q2, then reached the year’s high at 68.13 in August. September (38.98) and October (32.26) remained well above early-year levels.
Monthly movement was pronounced. December jumped 148% from November, then January fell 73%. Another dramatic lift arrived in March (+421% from February). The most extreme month-to-month leap was July to August (+407%). On average, Singapore’s absolute monthly change was 16.5 points, more than double the global benchmark’s 6.5—signaling a materially more volatile CPI trend.
Seasonality played out in distinct waves. Early Q1 was soft (January–February lows), with a sudden March surge breaking the trend. Q2 stabilized in a moderate band (roughly 15.8–21.3), while Q3 was the high-intensity phase: July was relatively contained before August spiked to the peak, and September cooled but stayed elevated. Entering Q4, October held higher ground than late 2024, suggesting tighter pricing conditions than the prior-year start.
Relative to the global benchmark, Singapore alternated between below-market troughs and pronounced premiums:
Trend-wise, the global CPI rose modestly from November to October (+18%), while Singapore’s trajectory was far steeper, climbing 242% over the same span. The result is a profile that is both higher-cost on average and distinctly more volatile than the global baseline.
Understanding Facebook Ads cost per app install benchmarks across all industries in Singapore highlights a higher-cost, higher-volatility market versus global patterns. These CPI trends provide a clear frame for country-specific ad costs and industry ad performance comparisons for Singapore against the worldwide benchmark.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app