Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
Singapore’s cost-per-app-install (CPI) trend ran slightly above the global baseline but with a choppier rhythm and more pronounced month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.
Across the 11 overlapping months, Singapore’s median CPI averaged about SGD 16.0 per install versus a global benchmark of roughly SGD 15.2 — a modest +5% gap. The market opened at SGD 13.44 in July 2025 and closed at SGD 12.31 in June 2026, an overall decline of about −8% from start to finish. The local high came in December 2025 at SGD 28.42, while the low arrived in January 2026 at SGD 7.66 — a swing of roughly SGD 20.8 between peak and trough. Monthly movement was notable: the December peak flipped to a dramatic January trough (a ~−73% month-to-month move), and other months showed moves in both directions (August jumped to ~SGD 21.76; March rose to ~SGD 20.14).
Volatility was material: average absolute monthly change measured about SGD 7.8 (≈48% of the Singapore mean), signaling sharper swings than the baseline series. In short, Singapore’s CPI narrative is one of episodic spikes and deep dips rather than steady drift.
Seasonality in the numbers shows an early Q4 escalation (October → December) that culminated in the December spike, followed by a steep softening in early Q1. The local December peak stands out against a global rhythm that instead spiked later (see February). May–June settled into mid-teens, closer to the year’s average. These rhythms suggest an intense late-year lift in CPI in Singapore that quickly reversed into a quieter January and then a choppier spring.
Relative to the global benchmark, Singapore oscillated between being meaningfully above and below market. The narrowest gap was in May (Singapore ≈7% below global); the widest gap was December, when Singapore’s CPI was roughly +204% above the global median for the month. Month-level comparisons illustrate the out-of-sync momentum: the global series showed a large February spike (baseline ≈SGD 30.13) that Singapore did not mirror (SGD 11.03 in February), while Singapore’s large December peak had no parallel in the baseline (baseline December ≈SGD 9.36). Overall, Singapore ran slightly above average but was decidedly more volatile than the global benchmark across the period.
Understanding cost-per-app-install benchmarks for All industries in Singapore — within the context of Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs — helps frame industry ad performance and comparative expectations for the market.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC may rise during Chinese New Year and Deepavali for gifting, food, and apparel. Good Friday, Hari Raya, and Vesak Day long weekends may change consumer behavior and media consumption. National Day promotions may raise ad costs in entertainment and tourism. Singapore's small, affluent market means events can affect retail.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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