Facebook Ads Cost Per App Install Benchmarks for Software Development in Singapore

Key takeaways

• This analysis looks at cost per app install (CPI) trends for industry Software Development and target country Singapore compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Average CPI in the selected data is $0.88, vastly below the global baseline’s $9.53 (about 91% lower across the same months), placing Singapore Software Development consistently below market.
• The selected series ranges from a high of $1.63 (September 2024) to a low of $0.18 (March 2025), ending at $0.94 in August 2025—down 42.5% from the first month.
• Volatility is elevated: average absolute month‑to‑month change is ~59% for the selected series, similar to the global baseline’s ~64%.
• Seasonality: the global trend sharply rises in Q4 (notably October–November) and again in late summer (July–August). The selected series softens through February–March, then gradually rebuilds into August.

Selected time‑series highlights

• Level: Median CPI averages $0.88 across the observed months.
• Highs and lows:
• High: $1.63 in September 2024; secondary high $1.61 in January 2025.
• Low: $0.18 in March 2025.
• Trend and percent changes:
• September → October: −17.6%; October → November: −49.6%; November → December: +44.3%.
• December → January: +63.9% (short‑lived spike).
• January → February: −81.1%; February → March: −41.1% (multi‑month trough).
• March → April: +249.4% (sharp rebound), followed by steady gains into July (+18.8%) and August (+22.7%).
• Net change from first to last month: −42.5% (September 2024 to August 2025), signaling a downward overall drift despite late‑period recovery.

Comparison to the global baseline

• Average and range (over the same months): global CPI averages $9.53, with a high of $15.00 (August 2025) and a low of $1.98 (September 2024). From September 2024 to August 2025, the baseline climbs +657.6%.
• Relative positioning:
• The selected series is below market every month—18% lower in September 2024 and typically 90%+ lower from October onward (e.g., −95% in November, −88% in December, −97% in February–March).
• This places Singapore Software Development clearly below average and consistently more cost‑efficient than the global benchmark in CPI terms.
• Volatility: average absolute month‑to‑month change is ~64% for the baseline vs ~59% for the selected series—both highly variable, though the baseline shows more extreme Q4 surges.

Seasonality and pattern read‑out

• Global: costs typically increase in Q4 around holiday periods (sharp uplift in October–November) and trend higher again in late summer (July–August).
• Selected: a softer Q4 with a January peak, a pronounced dip through February–March, and a measured climb from April into August. The overall pattern aligns directionally with rising late‑year and late‑summer costs, but at materially lower absolute levels.

Understanding cost per app install benchmarks on Facebook Ads in industry Software Development and Singapore helps advertisers make more efficient budget and creative choices.