See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
November 2024 - November 2025
Detailed observation of presented data
Spain’s app-install costs told a dramatic story this period: a deep trough to start the year, a sharp mid‑year spike, and an equally abrupt comedown — far choppier than the global benchmark. While the world saw a steady rise into mid-year and firmer levels in late Q3, Spain swung from cents to tens of dollars per install within a few months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Spain compared to the global benchmark.
For all industries in Spain, Cost per App Install (CPI) averaged about $22.91 across the months observed. The period opened at $11.66 in November 2024, plunged to a low of $0.57 in January 2025, then climbed to a towering peak of $74.99 in June. After that high, costs halved in July ($37.49) and collapsed in August ($1.08), nudging slightly higher in September ($1.45). From the first to the last data point, that’s an 88% decline, underscoring how outsized the mid‑year spike was.
Volatility was the defining feature. Month-to-month absolute moves in Spain averaged $22.83, nearly three times the global benchmark’s $8.14, with the sharpest leap occurring from April to May (+$44.01) and the steepest drop from July to August (−$36.41). The overall range was wide — from $0.57 (January) to $74.99 (June).
Globally, CPI averaged $16.18 over the same months, with a more measured profile: a January low of $7.13, a June high of $27.90, and a late‑Q3 level of $23.31.
Seasonality showed through in different ways. Globally, CPIs softened into January, then rose into June, eased in July, and firmed again through late Q3 — a recognizable rhythm around mid‑year competition. Spain mirrored the January softness but then diverged sharply: a modest April ($6.00) gave way to a surge in May ($50.00) and the June peak ($74.99). The subsequent decline was equally pronounced, with August marking a near‑reset to early‑year lows.
Within quarters, the contrast was stark. Spain’s Q2 (Apr–Jun) averaged roughly $43.66 — about 2.5x the global Q2 average (~$17.42). In Q3 (Jul–Sep), Spain cooled to about $13.34, while the global benchmark held closer to $18.08.
Relative to Facebook Ads benchmarks worldwide, Spain spent most early months below market, then far above, then back below:
The gap swung from its narrowest in November (−26%) to its widest in May (+325%). While the global trend rose steadily (+47% from November to September), Spain’s line was more turbulent and ultimately lower by period end.
Understanding Facebook Ads cost per app install benchmarks for all industries in Spain — and how they diverge from global CPI trends — helps frame country-specific ad costs and industry ad performance alongside broader CPM analysis and CTR performance conversations. These Spain benchmarks provide a clear read on how app-install pricing surged and settled relative to the global pattern.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app