See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
February 2025 - February 2026
Detailed observation of presented data
Spain’s cost per app install (CPI) across all industries traced a dramatic arc against the global Facebook Ads benchmarks: a quiet, low-cost start in January, an abrupt surge through late spring into a June peak, and a rapid return to bargain-level CPIs through the second half of the year. Despite months of ultra-low costs, two mid-year spikes pulled Spain’s average nearly level with the global mean—masking a year defined by extremes rather than stability. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Spain compared to the global benchmark.
Spain opened January 2025 at 0.60 CPI and closed January 2026 at 0.54, down about 10% over the observed period. The high-water mark arrived in June 2025 at 74.99, while the low was January 2026 at 0.54. Across the ten observed months, Spain averaged 13.98, though the median of monthly medians was closer to 1.78—underscoring how May (50.00) and June (74.99) skew the average.
The month-to-month path was steep: +5.40 points from January to April, +44.01 into May, then +24.98 into June before collapsing −72.68 in July. From there, CPI settled into a low, steady groove—1.10 to 2.12 from August through December—before dipping to 0.54 in January 2026. Volatility averaged 16.94 points per observed step, far choppier than the global trend.
The rhythm is unmistakable. Q1 was soft (January at 0.60), Q2 spiked sharply (April through June), Q3 normalized rapidly (July–September near 1–2), and Q4 stayed subdued with a small December lift to 2.12 before easing again in January 2026. The mid-year spike defines the period: a rapid ascent in late spring, a June crest, and a swift reversion to low CPIs typical of Spain’s other months.
Globally, CPI rose into June (the high at 23.76), moderated July–December (generally 10–16), and firmed again in January 2026 (15.39). That pattern is seasonal—Q2 pressure, Q3/Q4 ease—while Spain amplified the cycle with outsized Q2 costs and exceptionally low costs the rest of the time.
On average across the same months, Spain (13.98) sat almost level with the global benchmark (13.96)—but the composition was opposite: Spain had eight months far below global levels and two months far above. Compared month by month:
Excluding May–June, Spain’s average was 1.85 versus the global 12.94—about 86% lower. Volatility also diverged: Spain’s average monthly swing (16.94 points) was nearly 4x the global baseline (4.50).
These Facebook Ads benchmarks for cost per app install show an unusually polarized year for all industries in Spain: an extreme Q2 surge bracketed by sustained low country-specific ad costs before and after. Understanding CPI trends for all industries in Spain helps teams contextualize app install efficiency against global CPM analysis, CPC trends, and CTR performance, and compare industry ad performance to worldwide patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app