Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
Big-picture: Spain’s cost-per-app-install paints a stop-start story — overall higher than the global benchmark, punctuated by extreme troughs and dramatic rebounds. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Spain compared to the global benchmark.
From July 2025 to May 2026 Spain started at about 30.01 and finished at 34.93, a net rise of roughly +16.4%. Across the 11-month window Spain’s median Cost Per App Install averaged ~24.4 (currency units), with a high of ~38.95 in March 2026 and a low of ~0.76 in January 2026. By contrast, the overlapping global baseline averaged ~15.65, peaking at ~30.13 (February) and bottoming near ~9.36 (December).
Spain’s distribution is noisy: the sample SD is approximately 13.4 (about 55% of the Spain mean), while the baseline’s SD is roughly 5.4 (≈34% of its mean). Those numbers capture a twice-as-volatile feel in Spain versus the global benchmark. Key month-to-month moves include a +18–19% climb into October, a dramatic collapse of ~−94% from October to November, near-zero January, and a sharp rebound into February and March.
The cadence in Spain is jagged rather than smoothly seasonal. Late summer (July–October) featured elevated costs around 30–38, followed by an abrupt drop in November (≈2.44). December edged back to single digits (~9.33) before January hit a near-zero trough (~0.76). February and March returned to high levels (28.6 and 38.95 respectively), and May closed the series high-ish at ~34.93. The pattern suggests episodic spikes and collapses rather than a classic Q4 peak / Q1 trough rhythm; the most pronounced movement is the fall into November and the rebound across Q1.
Relative to the global benchmark, Spain ran materially above average for much of the year. On average Spain’s CPAI was about 56% higher than the global baseline (24.4 vs 15.7). The gap varied month to month: at its narrowest (December) Spain was essentially level with global (~−0.3% difference); at its widest (July) Spain was roughly +200% above baseline and in May about +142% above. Spain was below the global rate during the exceptional low months (November and January) and roughly in line in December and April; otherwise Spain more often sat above global medians. Overall the Spain series is more volatile and shows larger amplitude swings than the baseline.
This narrative of Cost Per App Install across All industries in Spain sits within broader Facebook Ads benchmarks and intersects with CPC trends, CPM analysis and CTR performance as part of the country-specific ad costs picture. Understanding Cost Per App Install benchmarks for All industries in Spain helps advertisers contextualize industry ad performance and compare Spain’s tempo against global patterns.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC may increase during Semana Santa (Holy Week) and May Day, especially for travel and tourism campaigns. 'Puentes' (bridge days) may reduce weekday inventory while pre-holiday traffic increases media consumption. Black Friday increases retail competition. Late December brings peak ad volumes and e-commerce CPMs.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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