Facebook Ads Cost Per App Install Benchmarks in Spain

Introduction

Big-picture: Spain’s cost-per-app-install paints a stop-start story — overall higher than the global benchmark, punctuated by extreme troughs and dramatic rebounds. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Spain compared to the global benchmark.

The story in the data

From July 2025 to May 2026 Spain started at about 30.01 and finished at 34.93, a net rise of roughly +16.4%. Across the 11-month window Spain’s median Cost Per App Install averaged ~24.4 (currency units), with a high of ~38.95 in March 2026 and a low of ~0.76 in January 2026. By contrast, the overlapping global baseline averaged ~15.65, peaking at ~30.13 (February) and bottoming near ~9.36 (December).

Spain’s distribution is noisy: the sample SD is approximately 13.4 (about 55% of the Spain mean), while the baseline’s SD is roughly 5.4 (≈34% of its mean). Those numbers capture a twice-as-volatile feel in Spain versus the global benchmark. Key month-to-month moves include a +18–19% climb into October, a dramatic collapse of ~−94% from October to November, near-zero January, and a sharp rebound into February and March.

Seasonal and monthly dynamics

The cadence in Spain is jagged rather than smoothly seasonal. Late summer (July–October) featured elevated costs around 30–38, followed by an abrupt drop in November (≈2.44). December edged back to single digits (~9.33) before January hit a near-zero trough (~0.76). February and March returned to high levels (28.6 and 38.95 respectively), and May closed the series high-ish at ~34.93. The pattern suggests episodic spikes and collapses rather than a classic Q4 peak / Q1 trough rhythm; the most pronounced movement is the fall into November and the rebound across Q1.

Country vs. Global

Relative to the global benchmark, Spain ran materially above average for much of the year. On average Spain’s CPAI was about 56% higher than the global baseline (24.4 vs 15.7). The gap varied month to month: at its narrowest (December) Spain was essentially level with global (~−0.3% difference); at its widest (July) Spain was roughly +200% above baseline and in May about +142% above. Spain was below the global rate during the exceptional low months (November and January) and roughly in line in December and April; otherwise Spain more often sat above global medians. Overall the Spain series is more volatile and shows larger amplitude swings than the baseline.

Closing

This narrative of Cost Per App Install across All industries in Spain sits within broader Facebook Ads benchmarks and intersects with CPC trends, CPM analysis and CTR performance as part of the country-specific ad costs picture. Understanding Cost Per App Install benchmarks for All industries in Spain helps advertisers contextualize industry ad performance and compare Spain’s tempo against global patterns.