Facebook Ads Cost Per App Install Benchmarks in Spain

Introduction

Spain’s cost-per-app-install (CPI) in 2025 tells a split-screen story: ultra-low costs for most months punctuated by a sharp, two-month spike in late Q2. On the surface, Spain’s average CPI across observed months (15.5) sits slightly above the global benchmark (13.4). But that average is inflated by May–June. The median month in Spain cleared at just 2.16, signaling a market that was inexpensive most of the year with brief, outsized price pressure mid-year. Volatility was markedly higher than the global pattern, with large, sudden swings that the worldwide baseline did not experience.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Spain compared to the global benchmark.

The story in the data

Spain started the year at 0.60 in January, then lifted to 6.00 in April before surging to 50.00 in May and peaking at 74.99 in June — the annual high. After June, CPI collapsed to 2.30 in July and settled into a low-cost band through autumn: 1.10 in August, 1.45 in September, 0.68 in November (near the year’s floor), and a modest rebound to 2.16 in December. The full-span low was January’s 0.60.

Across the nine observed months, Spain averaged 15.5 with a median of 2.16; excluding the May–June spike, the average was just 2.04. Month-to-month moves were choppy: the average absolute change was 18.9 points between observed months, roughly four times the global benchmark’s steadier 4.6. By contrast, the global market followed a smoother arc, averaging 13.4 for the year, rising from 7.07 in January to a June high of 23.76, then easing into Q4.

Seasonal and monthly dynamics

The Spanish market concentrated its cost pressure squarely in Q2: April built momentum, May jumped sharply, and June set the annual high. From July onward, CPI reset to a low base and stayed there, with sustained affordability through Q3 and most of Q4. November marked the late-year trough, with a small uptick in December.

Globally, per-install costs typically crest in late Q2 as competition intensifies and then soften toward December. Spain mirrored the timing of the global June peak, but its amplitude was far greater, and its post-peak reset was more pronounced and prolonged.

Country vs. Global

Spain’s CPI ran below the global benchmark in seven of the nine observed months. It underperformed markedly early and late in the year — 92% below global in January (0.60 vs. 7.07) and 77% below in December (2.16 vs. 9.32). The gaps were widest on the downside in November (95% below market) and narrowest in April (56% below).

May–June were the exceptions: Spain ran dramatically above market, more than 4x global in May (50.00 vs. 12.32) and just over 3x in June (74.99 vs. 23.76). Averaged across observed months, Spain’s CPI was about 16% higher than the global figure due to those spikes; however, the typical Spanish month remained far cheaper than the worldwide median month, as reflected by Spain’s 2.16 median.

Closing

In short, Facebook Ads benchmarks for cost per app install across all industries in Spain featured a brief Q2 price shock amid an otherwise low-cost environment, with higher volatility than the global norm. Understanding cost-per-app-install trends — alongside CPC trends, CPM analysis, and CTR performance — helps frame country-specific ad costs and industry ad performance in Spain relative to global patterns.