See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
February 2025 - February 2026
Detailed observation of presented data
Sweden’s app install costs told a dramatic story in 2025: a steep climb down from triple-digit premiums versus the world in Q1 to a deep discount by November. Across all industries, Sweden started the year with some of the highest Cost per App Install (CPI) levels in our dataset, eased through spring, broke sharply lower in June, and ultimately fell far below global benchmarks in November. Volatility was pronounced, with notable surges and drops that were larger than global swings.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Sweden compared to the global benchmark.
For Sweden, CPI averaged 44.65 across the months reported, ranging from a high of 76.79 in January to a low of 3.04 in November—a 73.7-unit range. The year opened elevated (January 76.79; February 69.37), then cooled into March (45.11). Spring was comparatively steady (April 45.94; May 47.80), before a sharp June reset to 24.49 (−49% vs. May). The next observed reading, November, marked the year’s trough at 3.04—down 96% from January’s peak.
Month-over-month movements, between reported months, averaged 13.19 in absolute terms, highlighting a choppy path: −10% from January to February, −35% into March, modest increases in April (+2%) and May (+4%), then the June break (−49%) and a further drop into November (−88% from June). This profile points to unusually large corrections after a high-cost start.
Globally, CPI for the same months averaged 13.12, with a mid-year peak (June 23.76) well above early-year levels (January 7.10). Absolute monthly changes averaged 5.60, much smoother than Sweden’s pattern.
The Swedish series shows a high-cost Q1 that softened through spring, a decisive repositioning in June, and an atypically low Q4 reading in November. By contrast, the global rhythm built from January into mid-year, remained elevated into late Q3/Q4, and finished November above January levels. The result: Sweden’s costs moved counter to the broader mid-year lift evident in the global data and then undershot markedly into late Q4.
Across the months available, Sweden’s CPI averaged about 240% above the global benchmark (44.65 vs. 13.12). The gap was widest in January, when Sweden ran roughly 981% above global levels (76.79 vs. 7.10). It narrowed steadily—240–290% above in April–May—then nearly converged in June (+3% vs. global). By November, Sweden flipped below market, sitting about 79% under the global median (3.04 vs. 14.57).
Overall momentum diverged as well: the global series rose from January to June and ended November about 105% above January, while Sweden fell 96% from January to November. Volatility in Sweden was roughly 2.4x the global benchmark across the observed intervals.
Taken together, these Facebook Ads benchmarks show a year of two halves for app install costs in Sweden across all industries: early-year premiums, mid-year convergence, and a late-year trough well below the global average. Understanding Cost per App Install trends for all industries in Sweden—alongside the global baseline—helps frame country-specific ad costs and industry ad performance in a broader CPM/CTR/CPC context.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app