See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
Headline: Sweden’s cost-per-app-install (CPI) shows dramatic month-to-month swings but lands near the global median over the sample period. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Sweden compared to the global benchmark.
Sweden’s CPI started high in June 2025 at 24.49 and finished the sampled period in January 2026 at 4.75 — an overall drop of roughly 81% from start to finish. Across the five reported months the median Cost Per App Install in Sweden averaged about 15.66, essentially in line with the global baseline average of about 15.63 for the same months.
That surface alignment masks extreme month-level moves. Sweden’s high was 32.72 (October 2025); its low was 3.04 (November 2025). From September to October, Sweden recorded a powerful lift of roughly +146% (13.32 → 32.72). Then from October to November it plunged about −91% (32.72 → 3.04). The full peak-to-trough amplitude within the Swedish series was ~29.68 points.
Volatility is a defining feature: the standard deviation of Sweden’s five-month series is approximately 11.4 cost points (coefficient of variation ~73%), compared with a baseline standard deviation of about 1.8 across the same months — Sweden is roughly 6× more volatile than the global benchmark in this window.
Rhythm in this series is irregular rather than gradual. Early summer (June) began above the global band, then a softer read in September, a sharp spike in October, and an abrupt collapse into November, followed by a modest rebound into January. The pattern shows a mix of demand-driven spikes and rapid corrections rather than a smooth seasonal curve: the October peak and November trough are the clearest deviations from any expected quarterly trend.
Across the months observed, softer periods (September and November–January) alternated with intense competition or cost inflation in October, producing a jagged monthly profile. The baseline for the same months sat in a much narrower corridor (about 12.83–18.36), underscoring how Sweden’s month-to-month swings dominated the story.
Relative to the global benchmark, Sweden was sometimes above market and sometimes well below. June’s CPI was ~33% above the global figure (24.49 vs 18.36). September ran ~15% below baseline (13.32 vs 15.66). October nearly doubled the global level (+99%), while November and January were substantially below baseline (roughly −80% and −63% respectively).
Put simply: Sweden’s average CPI for All industries sits very close to the global median over these months, but the path there is far more volatile — punctuated by an outsized October peak and an extreme November trough.
Understanding Cost Per App Install benchmarks for All industries in Sweden helps frame country-specific ad costs, informs Facebook Ads benchmarks context, and complements broader CPC trends, CPM analysis and CTR performance conversations about industry ad performance and country-level variability.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app