Facebook Ads Cost Per App Install Benchmarks in Sweden

Introduction

Sweden’s Cost Per App Install (CPI) series tells a compact but turbulent story: overall lower than the global benchmark, yet punctuated by dramatic month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Sweden compared to the global benchmark.

The story in the data

Across the four-month sample, Sweden’s median CPI averaged about 13.46, starting at 13.32 in September 2025 and ending at 4.75 in January 2026. The local high was 32.72 in October 2025 and the low was 3.04 in November 2025 — a 10.7x span between trough and peak. That October spike (+146% vs. September) was immediately followed by a November collapse (−91% vs. October), then a modest rebound into January (+56% vs. November). On an absolute scale the range was roughly 29.7 points; measured for variability, monthly volatility averaged about 11.8 points, roughly 88% of the series mean — a sign of steep, short-term swings rather than a steady trend.

By contrast the baseline (global) CPI across the provided months averaged about 21.83, with values ranging from roughly 9.36 to an outlier 96.91 in July 2026. Sweden’s average sits about 38% below that global median, reflecting a consistently lower cost environment in this sample window despite Sweden’s own high intra-period churn.

Seasonal and monthly dynamics

The four-month rhythm for Sweden reads like sharp bursts: a late‑Q3 starting point, a pronounced Q4 spike and crash, and a mild recovery in early Q1. November’s deep trough is the standout monthly movement, creating a pronounced dip that breaks any simple seasonal rhythm. The baseline shows its own seasonality with a very large summer spike later in the series, but within the Sweden sample the dominant dynamic is rapid momentum shifts over weeks rather than gradual quarter-to-quarter movement.

Country vs. Global

Relative to the global benchmark, Sweden’s Cost Per App Install is below average across these months — roughly 30–45% cheaper on the median comparison. The global trend includes a high-amplitude outlier in mid‑2026 that pushes the baseline mean up; Sweden’s series is more “choppy” on a month-to-month basis, with larger percent swings (e.g., +146% then −91%) than the smoother, though occasionally spiky, baseline. In phrasing common to paid media analysis: Sweden’s CPI sits below market levels but is more volatile in the short run.

Understanding Facebook Ads benchmarks for Cost Per App Install across all industries in Sweden helps advertisers and creative strategists read country-specific ad costs and industry ad performance against broader CPC trends, CPM analysis, and CTR performance benchmarks.