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October 2025 - September 2026
Benchmark observations based on the selected data
Sweden’s Cost Per App Install (CPI) series tells a compact but turbulent story: overall lower than the global benchmark, yet punctuated by dramatic month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Sweden compared to the global benchmark.
Across the four-month sample, Sweden’s median CPI averaged about 13.46, starting at 13.32 in September 2025 and ending at 4.75 in January 2026. The local high was 32.72 in October 2025 and the low was 3.04 in November 2025 — a 10.7x span between trough and peak. That October spike (+146% vs. September) was immediately followed by a November collapse (−91% vs. October), then a modest rebound into January (+56% vs. November). On an absolute scale the range was roughly 29.7 points; measured for variability, monthly volatility averaged about 11.8 points, roughly 88% of the series mean — a sign of steep, short-term swings rather than a steady trend.
By contrast the baseline (global) CPI across the provided months averaged about 21.83, with values ranging from roughly 9.36 to an outlier 96.91 in July 2026. Sweden’s average sits about 38% below that global median, reflecting a consistently lower cost environment in this sample window despite Sweden’s own high intra-period churn.
The four-month rhythm for Sweden reads like sharp bursts: a late‑Q3 starting point, a pronounced Q4 spike and crash, and a mild recovery in early Q1. November’s deep trough is the standout monthly movement, creating a pronounced dip that breaks any simple seasonal rhythm. The baseline shows its own seasonality with a very large summer spike later in the series, but within the Sweden sample the dominant dynamic is rapid momentum shifts over weeks rather than gradual quarter-to-quarter movement.
Relative to the global benchmark, Sweden’s Cost Per App Install is below average across these months — roughly 30–45% cheaper on the median comparison. The global trend includes a high-amplitude outlier in mid‑2026 that pushes the baseline mean up; Sweden’s series is more “choppy” on a month-to-month basis, with larger percent swings (e.g., +146% then −91%) than the smoother, though occasionally spiky, baseline. In phrasing common to paid media analysis: Sweden’s CPI sits below market levels but is more volatile in the short run.
Understanding Facebook Ads benchmarks for Cost Per App Install across all industries in Sweden helps advertisers and creative strategists read country-specific ad costs and industry ad performance against broader CPC trends, CPM analysis, and CTR performance benchmarks.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November (Black Friday), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs may rise during Black Friday and early December, especially in e-commerce and fashion. Easter and Midsummer holidays often reduce weekday inventory while increasing media usage during long weekends. Midsummer is quieter in retail and active in travel and food. Post-Christmas sales in January still bring high digital ad demand.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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